In a twist that flips the format, today’s Marketing Trends episode puts longtime host Stephanie in the guest seat as Lacey Peace — the show’s behind-the-scenes force for nearly a decade — grabs the mic.

What unfolds is a no-BS conversation about how AI is dismantling the old playbook, why cold emails are basically spam of the past, and what marketers need to do now to stay relevant. Stephanie unpacks why Account-Based Experiences (ABX) — not just ABM — are the new battleground for meaningful engagement, and why trust, speed, and human connection are the real growth levers in an AI-saturated world.

From digital buyer agents and decentralized discovery to building content that LLMs can’t summarize, this episode delivers sharp takes on where marketing is headed — and who’s already falling behind.

And if you're curious about cold texting, naming dogs after food, or whether mascots actually move the needle… don’t miss the lightning-fast Relevant or Irrelevant round.

Key Moments:

00:00 From 2,000 Interviews to the Hot Seat

01:08 How AI Is Reshaping B2B Marketing

02:25 The Collapse of Traditional Tactics

03:43 AI Disrupting Email & Search Marketing

04:39 Why ABX Is the Future of B2B Strategy

08:54 AI Buyer Agents Are Coming — Fast

13:32 Trust, Community & Decentralized Buying

17:07 ABM vs. ABX: What's the Real Difference?

21:34 Smarter Metrics for Long-Term Growth

23:13 LLMs vs. Google: The New Search Shift

24:46 Building Content LLMs Can’t Summarize

27:00 Enterprise Entertainment as a Marketing Play

30:39 Niche Content That Converts in B2B

33:50 Relevant or Irrelevant? Rapid-Fire Trends

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Imagine onboarding a new employee who never sleeps, speaks every language, knows all your products, and can handle thousands of customers at once.

That's the reality Salesforce is building with Agentforce — and it’s already transforming customer success, marketing operations, and revenue growth.

In this episode, Salesforce SVP of Digital Customer Success Bernard Slowey joins us to break down how they became Customer Zero for Agentforce, what went wrong (and right), and why agentic AI is reshaping the future of marketing and operations.

If you lead marketing, operations, or customer success — and you’re serious about not falling behind — this episode is your AI playbook.

Key Moments:

00:00: What Is Agentforce? Introducing Salesforce’s Digital AI Workforce
01:21: Meet Bernard Slowey: VP of Digital Customer Success at Salesforce
01:46: From AOL to Salesforce: Bernard’s Career Path Through the Tech Revolution
03:57: The Rise of AI Agents: Why Chatbots Are Officially Obsolete
06:36: AI Agents vs. Chatbots: What They Are and Why They Matter
11:22: Lessons from the Frontlines: What It Takes to Implement AI Agents
15:16: Inside Salesforce: How Agentforce Came to Life
18:55: How Salesforce Launched Agentforce in Just 4 Weeks (And What They Measured)
30:27: Rethinking Success: Metrics That Actually Matter in AI Rollouts
38:25: Why Traditional Customer Service Automation Is Failing Us
42:36: Real Use Cases: How Salesforce Clients Are Winning with Agentforce
44:11: AI Implementation Challenges (And How to Solve Them)
50:32: Cross-Functional Teams and the Future of AI Collaboration
57:18: Why AI Still Needs a Human Touch in Customer Experience
58:33: The New Job Titles and Skills Emerging in an AI-First Era
01:04:02 Human Intuition vs. AI Logic: Finding the Right Balance
01:09:35 Customer Obsession in the Age of Automation

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

What does it take to launch an AI product on the biggest stage in advertising — and actually make it stick?

GoDaddy CMO Fara Howard joins us to unpack the strategy behind their standout Super Bowl campaign for GoDaddy Airo, featuring actor Walton Goggins (White Lotus, The Righteous Gemstones). From idea to execution, Fara shares how her team translated a complex product into a message that millions could instantly understand — without losing the creativity that made it unforgettable.

We dive into the balance of data and storytelling, how to earn the right to be bold with your marketing, and why simplicity is a superpower in B2B. Whether you're a CMO, brand leader, or growth marketer, Fara’s insights into performance-backed creativity, product positioning, and campaign accountability will leave you rethinking how you launch, scale, and measure your next big idea.

• 00:00 Who is Fara Howard, GoDaddy CMO?
• 00:21 Why GoDaddy Returned to the Super Bowl in 2024
• 01:37 The Evolution of GoDaddy’s Super Bowl Ad Playbook
• 03:51 What Is GoDaddy Airo? Breaking Down the AI Product Launch
• 05:57 Lessons from Launching a New AI Tool at Massive Scale
• 09:30 How GoDaddy Chose Walton Goggins for the Super Bowl Spot
• 15:56 Behind the Scenes: Building a Creative Campaign That Converts
• 26:22 Real-World Marketing Advice from a CMO: Math vs. Magic
• 34:43 Why Company Culture Should Shape Your Career Path
• 35:39 A Cultural Misfit: The Vans Story You Have to Hear

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.