It's the final episode of Season 2 of Marketing Ninja Unleashed!

In this episode, I'm diving into:

• The power of engaging all five senses in your marketing,
• Why start-ups need to prioritise systems and processes from day one - and how mapping the customer journey (from your perspective AND theirs) makes growth easier.
• How to avoid common pitfalls with website agencies
• And why creating this podcast has been such a rewarding journey over two seasons

Marketing isn't just about tools or tactics. It's about people, their senses, and their choices. Build your marketing around that, and you'll always be ahead.

In this episode of Marketing Ninja Unleashed, I share how I've been getting better at networking as an introvert, why branded merchandise still matters in 2025, and how to make it work on a budget.

I'll also break down paid ads on Meta - and explain how not all agencies are created equal, including why I do things differently at You and Your Story.

In this episode of Marketing Ninja Unleashed, Reena dives into the future of marketing with AI-driven personalisation - including what autonomous agents could mean for your business - and why it's the smallest, most thoughtful touches that create the biggest impact.

We'll explore how micro-influencers and even meme marketing can work for brands of all sizes, and tackle one of the trickiest topics for business owners: pricing your products or services in a way that works for both you and your customers.

This episode covers four things every small business and marketing team needs to get their heads around right now including how you can implement:

• How you can implement UGC without blowing your budget
• Are Google Ads still worth it in the AI era?
• GEO is it trying to replace SEO?

And we’re going back to basics with the brand proposition - what it is, why you need it and how you can do it.

In this episode, we break down one of the most over-complicated buzzwords in digital marketing: programmatic advertising - what it really means and how it can actually help your business

We also dive into personalisation in advertising: how to tailor your messaging in ways that actually work on platforms like Meta and Google, without sounding robotic or generic.

And finally - a powerful reminder that no marketing strategy works unless you know yourself first. We discuss why self-awareness is the real superpower for founders, marketers, and brand-builders alike.

Plus we want to know what ads you’re hearing, email us on hello@yaystory.com to let us know what ads you heard!

In this episode, we dive into what it really takes to build a brand that's more than just a moment. Because it's easy to chase trends and viral campaigns - but the businesses that stand the test of time? They're the ones built with purpose, consistency, and real connection.

We’re talking about sustainability in marketing, how to use customer behaviour data to create smarter, more personalised journeys, what a high-converting abandoned cart flow actually looks like. And why short-term noise never beats long-term strategy!

Plus here’s the link to see my notes on the perfect abandoned cart series:

https://yaystory.com/your-abandoned-cart-series

In today’s episode, we’re focussing on your customer’s needs and covering what a lead magnet is and you can create one that works, why Maslow’s hierarchy of needs is more relevant now than ever before and why a viral campaign might sound attractive but shouldn’t be your ultimate aim. Plus I highlight how a McDonalds radio ad has gone back to basics and is focusing on one for the 4Ps of marketing.

Here’s the link to Maslow’s Hierarchy of Needs: https://yaystory.com/maslows-hierarchy-of-needs

We're back! In this season opener, Reena dives into three must-know marketing foundations:

• Why emotion drives buying decisions - and how to use that insight in your messaging

• How your internal culture shapes your external brand

• The importance of collecting data (and how to do it compliantly)

A practical, no-fluff episode to get your marketing mindset back on track.