We're back! In this season opener, Reena dives into three must-know marketing foundations:

• Why emotion drives buying decisions - and how to use that insight in your messaging

• How your internal culture shapes your external brand

• The importance of collecting data (and how to do it compliantly)

A practical, no-fluff episode to get your marketing mindset back on track.

Today’s episode is the last of Season 1 and covers making Google Ads work for service-based businesses, the difference between brand building and lead generation and why internal communication is really important.

Plus I talk about why having a member of your target audience on your team is a game changer!

In this episode we’re sharing why it’s so important that Reena retained her Chartered Marketer Status for the third year running, how introverts can control the narrative in a room of loud voices, a brave new ad from Puma and why including your staff in your marketing matters more than you think, plus some great examples of companies doing it well.

Link to Staff led marketing examples: https://yaystory.com/staff-led-marketing

Today’s episode is all about how to have fun with AI in marketing, using AI to improve your customer journey and how you can use emotion to sell your products and services.

Here’s some that you can use

• Chatgpt, great for general research, brainstorming, copywriting drafts https://openai.com/index/chatgpt/
• Perplexity, good for deep research into customers https://www.perplexity.ai/
• Midjourney, image creation - this is getting better but is not perfect https://www.midjourney.com/
• Suno - have fun with creating music this one, I made a song about me, it cracked me up! https://suno.com/home

Plus I’m talking to a special guest in this episode! Thank you Jay Nandha for ‘volunteering’ when I put you on the spot!

Episode 5 covers some of the most common mistakes people make when it comes to storytelling, why your Google Business listing is absolutely crucial and how different personality types can help you succeed in your marketing career and B2B sales.

Plus, I explain why Fresh Eyes are so important.

Link to Insights Discovery: https://www.insights.com/products/insights-discovery/

This episode explains the podcast name and gives insight into Reena, her story and her background as well as an “interesting” underground ad and some tips to help you work out who your ideal customer is!

Links to ad: https://yaystory.com/when-advertising-goes-wrong

In this episode, we’re exploring why introverts make great marketers, the tips Reena gave away on the Watkin sofa, why customer insight and automated email are incredibly important and how you can build your own email welcome series to create more loyal customers!

Link to download guide:
https://yaystory.com/email-cheat-sheet

Link to Christopher Watkin Podcast: https://www.youtube.com/@christopherwatkin

In this episode we cover what networking is all about and how you can get the most from it, how you can spot a sales pitch disguised as a training event, what metrics you should be measuring as a business and the most important piece of data you need to have.

Email me with your best (or worst) networking moments on hello@yaystory.com