Today's episode brings together a few things that have shifted in marketing over time, how brands are more cautious than they used to be but it is still ok to show your brand personality, be cheeky and be bold if that's who you are.

We talk about the difference between brand strategy and marketing strategy and finally we talk about learning and how the CIM has helped me over the years. Plus there's a little announcement about something new for me!

In this episode, we're speaking to Derek Thomas - Author, Entrepreneur, Business Owner, Mentor & Coach. I talk to Derek about his story, his 'Why' and his inspiration for writing his latest book - Classroom to Climb.

In his book, Derek doesn't just share his story, he gives you the exact frameworks, strategies, and mindset shifts he used to transform every area of his life. From financial independence to physical vitality to emotional presence, this is a complete blueprint for reinvention.

Plus, 100% of book profits support orphans at Stella Maris Primary School, so every purchase creates real change for children in need. Here's the link to the book if you'd like to have a read and support the school:

https://www.worldofbooks.com/en-gb/products/from-classroom-to-the-climb-lessons-of-resilience-and-growth-book-thomas-derek-9781919360416

If you want to get in touch with Derek, follow him on Instagram https://www.instagram.com/creatinglifechoices/ or visit his website here:

https://www.derek-thomas.co.uk/

And sign up to his newsletter on Linked In here: https://www.linkedin.com/newsletters/the-climb-blueprint-7418942338967957504/

This episode is a little different - and a lot more personal.

In this special episode, Reena shares her own experience of being made redundant not once, but twice, and the emotional impact it had on her confidence, decision making and sense of self.

If you're currently going through redundancy, or navigating uncertainty in your career, this episode is a reminder that it's not the end - it's the start of a new chapter.

You'll take away:

How to rebuild confidence after a setback

The importance of self awareness

How to move forward with clarity and confidence

If you want to book in a call with me, use this link:- https://calendly.com/hello-yaystory/30min