Marketing Momentum for Agencies Podcast Por Tracey Burnett arte de portada

Marketing Momentum for Agencies

Marketing Momentum for Agencies

De: Tracey Burnett
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The Marketing Momentum for Agencies Podcast aims to empower agency and consultancy founders, and their teams, to grow their businesses through marketing and sales excellence. The podcast includes solo episodes and fantastic guest interviews. But whatever the episode, you are guaranteed to have ‘aha’ moments and actionable tips and advice highly relevant to your business. This BS and fluff-free zone helps you navigate the challenges and choppy waters of agency life. The content covers the full spectrum of lead gen, marketing, and sales; marketing strategy, getting in front of your audience, building trust and relationships with your audience, motivating them to take action, and maximising sales.. LinkedIn Marketing is a recurring theme. It provides inspiration, insight, wise counsel and opinions gained from 4 decades of marketing and sales experience. It will alert, inform, and empower you, talk about what works and what doesn’t and discuss what you can do, why you should consider it, and how to do it. Economía Marketing Marketing y Ventas
Episodios
  • How to Get a Meeting with Anyone: A Revolution in Human Driven Prospecting

    How to Get a Meeting with Anyone: A Revolution in Human Driven Prospecting
    Jul 16 2025
    Have you ever wondered what would happen if you sent a live pigeon to a Fortune 500 CEO to get a meeting? Or would you like to know about a unique approach to land your dream meetings where response rates have exceeded 300% and ROI soars into the millions of per cent, even with senior people in large businesses? If the answer to those questions is a resounding yes, listen in. Tracey Burnett and Stu Heinecke explore unconventional strategies for getting meetings with high-profile individuals. They discuss the importance of audacity, creativity, and personalisation in outreach efforts, as well as the evolving landscape of sales and marketing in the age of AI. Through engaging anecdotes, highly successful campaigns and practical advice, they highlight how to navigate gatekeepers effectively, avoid spammy tactics, and leverage unique marketing to achieve impressive response rates. It is not only enjoyable, but it’s likely to change the trajectory of your business. CHAPTERS: 00:00 Introduction and Background 01:02 Audacious Strategies for Getting Meetings 05:54 The Cost-Effectiveness of Contact Marketing 11:57 Avoiding Spammy Outreach 15:01 The Power of Personalization in Marketing 22:19 Navigating Gatekeepers and Executive Assistants 28:04 The Role of Creativity in Sales 30:37 Adapting to AI and Digital Changes 36:00 Real-World Applications of Audacity 40:00 Mindset Shifts for Business Owners 41:33 Stories of Audacity in Action 48:00 Final Thoughts and Key Takeaways BEST QUOTES "If you would, open the box carefully, and inside the box is a pigeon." "The thing that's different about contact marketing is that the cost per effort can range wildly." "I think of them as talent scouts or maybe vice president of access." "If you write a letter that accompanies whatever it is you're doing. Nobody's going to find that very interesting." "You should be embracing AI wholeheartedly and approach it with just a daily enormous dose of curiosity." ABOUT THE GUEST: Stu Heinecke is a Wall Street Journal cartoonist, twice nominated Hall of Fame marketer and bestselling author. His latest book, the updated edition of ‘How to Get a Meeting with Anyone’, has been named one of the top 64 sales books of all time, and the #1 sales book ever written on prospecting. Connect with Tracey on LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Podcast website: www.marketingmomentumforagencies.com Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com Wix Studio is a platform built for all web creators to design, develop, and manage exceptional web projects at scale. Visit wix.com/studio Get the first chapter of ‘How to Get a Meeting with Anyone for free at https://stuheinecke.com/ Connect with Stu https://www.linkedin.com/in/stuheinecke/
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    1 h y 3 m
  • How Strategic Thought Leadership Can Transform Your Marketing and Sales

    How Strategic Thought Leadership Can Transform Your Marketing and Sales
    Jul 9 2025
    In this conversation, Chris McNeil discusses the concept of strategic thought leadership, emphasizing its importance in today's marketing landscape. He explains how it differs from traditional thought leadership by focusing on audience engagement and the creation of value. CHAPTERS 00:00 Introduction to Strategic Thought Leadership 05:37 Defining Thought Leadership for Small Business Owners 08:40 AI's Role in Thought Leadership 11:17 Creativity and Innovation in Thought Leadership 14:10 Differentiating Through Thought Leadership 17:12 The Nine Building Blocks of Thought Leadership 19:45 Real-World Application of Thought Leadership 22:49 The Future of Thought Leadership and AI 30:34 Understanding Decision-Making in Sales 32:41 The Balance of Personal Branding and Thought Leadership 34:04 The Importance of Front-End Work 36:04 The Hard Work of Thinking 37:38 Embracing Strategic Thought Leadership 38:23 Tailored Client Engagement Strategies 39:50 Navigating the Digital Landscape 41:42 The Impact of Seth Godin's Ideas 43:30 Transforming Email Marketing 46:34 The Creative Side of Thought Leadership 47:28 Common Mistakes in Thought Leadership 49:47 The Human Element in Business ABOUT THE GUEST Chris McNeil is a Strategic Thought Leadership coach, consultant, and trainer who is pioneering a new discipline of marketing - Strategic Thought Leadership, or STL. As the creator of the Thaut Process and the upcoming Thaut App, Chris helps agency leaders, consultants, and business innovators develop original frameworks that shape market thinking and establish new category leadership. Through his podcast, Thought Leadership Studio, and his consulting work, he’s on a mission to empower businesses to authentically lead their markets to fresh perspectives that build profits. Connect with Tracey on LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Podcast website: www.marketingmomentumforagencies.com Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com Wix Studio is a platform built for all web creators to design, develop, and manage exceptional web projects at scale. Visit wix.com/studio Claim your Free introduction to Chris's upcoming book at https://strategicthoughtleadership.com Connect with Chris: https://www.linkedin.com/in/chris-mcneil-chs/
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    59 m
  • Accelerating B2B Sales - A Framework for More Meetings, Better Follow-Up, and Predictable Results

    Accelerating B2B Sales - A Framework for More Meetings, Better Follow-Up, and Predictable Results
    Jul 2 2025
    If you would love to find more prospects, get more sales meetings booked and make more sales, this episode is for you. In this episode Tracey Burnett is talking to Chaz Horn, a sales, marketing, and mindset strategist, author of The B2B Blueprint to Predictable Sales, and founder of Mastery of B2B Sales. He helps entrepreneurs move from selling to serving using his TTABS framework, which aligns sales and marketing into one seamless process, to help his clients generate 40K+ meetings and onboard over 12,000 clients. Chaz shares his transformative journey from being the worst salesperson to becoming a successful leader in B2B sales. Did you know that only 3% of the people you are reaching through your marketing are actually in the market to buy, so how can you get then to raise their hand - Chaz gives you the answer. He also covers how to come at sales from a service angle rather than the less effective direct sales approach. The lively conversation covers ghosting, following up effectively with prospects, how you need both strategy and tactics to win at sales, and how the conversations you have with yourself can impact on your sales figures. Chaz has plenty of great, simple processes to share, that you can use immediately, to get a call booked and sales confirmed, how to drill down in a conversation to get the in depth information you need to support a prospect best and make a sale, how to handle sales calls, move the prospect effortlessly to take the next step - and so much more! CHAPTERS 00:00 From Worst to Best: Chaz's Sales Journey 03:02 The Power of Mindset in Sales 05:56 Bridging the Gap: Sales and Marketing Alignment 09:07 Understanding the Sales Process: The Importance of Systems 11:55 Transforming Lives Through Sales 15:11 The Five Keys to Predictable Sales Growth 18:02 Emotional Intelligence in Sales 21:00 Leadership and Culture in Sales 23:50 Visibility and Attracting Prospects 26:55 Content Strategy for Sales Success 35:23 Maximizing LinkedIn for Lead Generation 39:46 Effective Communication Strategies on LinkedIn 44:09 The Call to Client Framework 51:44 Handling Ghosting and Follow-Up Strategies 59:33 Mindset and Visibility for Sales Success ABOUT THE GUEST Chaz Horn is a sales, marketing, and mindset strategist, author of The B2B Blueprint to Predictable Sales, and founder of Mastery of B2B Sales. He helps entrepreneurs move from selling to serving—using his TTABS framework, which aligns sales and marketing into one seamless process, to help his clients generate 40K+ meetings and onboard over 12,000 clients. With a faith-driven, service-first approach, Chaz empowers B2B leaders to grow predictably, collaborate strategically, and create meaningful impact without burnout through leverage. ABOUT THE HOST Connect with Tracey on LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Podcast website: www.marketingmomentumforagencies.com Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com Wix Studio is a platform built for all web creators to design, develop, and manage exceptional web projects at scale. Visit wix.com/studio https://www.linkedin.com/in/chaz-horn/ Complimentary access to Chaz's book - The B2B Blueprint To Predictable Sales https://chazhorn.com/the-b2b-blueprint-to-predictable-sales
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    1 h y 14 m
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