How Strategic Thought Leadership Can Transform Your Marketing and Sales

In this conversation, Chris McNeil discusses the concept of strategic thought leadership, emphasizing its importance in today's marketing landscape. He explains how it differs from traditional thought leadership by focusing on audience engagement and the creation of value. CHAPTERS 00:00 Introduction to Strategic Thought Leadership 05:37 Defining Thought Leadership for Small Business Owners 08:40 AI's Role in Thought Leadership 11:17 Creativity and Innovation in Thought Leadership 14:10 Differentiating Through Thought Leadership 17:12 The Nine Building Blocks of Thought Leadership 19:45 Real-World Application of Thought Leadership 22:49 The Future of Thought Leadership and AI 30:34 Understanding Decision-Making in Sales 32:41 The Balance of Personal Branding and Thought Leadership 34:04 The Importance of Front-End Work 36:04 The Hard Work of Thinking 37:38 Embracing Strategic Thought Leadership 38:23 Tailored Client Engagement Strategies 39:50 Navigating the Digital Landscape 41:42 The Impact of Seth Godin's Ideas 43:30 Transforming Email Marketing 46:34 The Creative Side of Thought Leadership 47:28 Common Mistakes in Thought Leadership 49:47 The Human Element in Business ABOUT THE GUEST Chris McNeil is a Strategic Thought Leadership coach, consultant, and trainer who is pioneering a new discipline of marketing - Strategic Thought Leadership, or STL. As the creator of the Thaut Process and the upcoming Thaut App, Chris helps agency leaders, consultants, and business innovators develop original frameworks that shape market thinking and establish new category leadership. Through his podcast, Thought Leadership Studio, and his consulting work, he’s on a mission to empower businesses to authentically lead their markets to fresh perspectives that build profits. Connect with Tracey on LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Podcast website: www.marketingmomentumforagencies.com Got a question? Give me a call: 0044 7877 042 804 Email: [e-mail] Wix Studio is a platform built for all web creators to design, develop, and manage exceptional web projects at scale. Visit wix.com/studio Claim your Free introduction to Chris's upcoming book at https://strategicthoughtleadership.com Connect with Chris: https://www.linkedin.com/in/chris-mcneil-chs/