Marketing Distilled Por arte de portada

Marketing Distilled

De: Jonathan Gaby
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  • Resumen

  • Marketing Distilled is the podcast for full proof marketing tips, tricks, insights, and more that just so happens to be fool proof.
    Marketing Distilled is Copyright by Jonathan Gaby, & Co. © 2022 All rights reserved.
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Episodios
  • Interview w/ Sarah Panus, Content Marketing Expert

    Interview w/ Sarah Panus, Content Marketing Expert
    May 20 2024
    Marketing Distilled sits down with Sarah Panus, a content marketing expert, to talk about career and marketing content. About Sarah: Biography: Marketers and business leaders often lack the right people, skills or time to create content plans. Content expert & Certified StoryBrand Guide, Sarah Panus, helps you check storytelling projects off your marketing to-do list using 20 years of frameworks and methods, so you get time back while confidently engaging new and existing customers with great content that drives business results. It shouldn’t feel like you’re falling behind because you can’t figure out your content. Sarah understands how hard it is to juggle your demands. Her client roster includes big and small B2C & B2B brands including: Sleep Number, Starbucks, SHEFIT, LegalZoom, Katie Couric Media, Thrive Global, Nestle Waters, Lindt Chocolate, American Heart Association, Western Green, Cox Communications, Alta Tech, King Technology, Christos Bridal, and numerous small businesses. She’s a content marketing strategy consultant, podcast host of Marketing With Empathy® (in top 5% of all marketing podcasts), Certified StoryBrand Guide, speaker, and owner of Kindred Speak® consulting. Sarah works with clients by either doing the work for them through her freelance consulting services; OR, coaching them to think like Content Directors through her online courses, keynotes and workshops. Visit www.kindredspeak.com to learn more. Show Notes Get to know Sarah Panus (career, hobbies, the 360 view of Sarah) Career: What are you the proudest of in your career? Career: Tell us a story of when you made a mistake and what you learned from it? Sarah is a Certified StoryBrand Guide. What is that and why did you get that certification? What was easiest about the course and what was most difficult? What's the StoryBrand Framework? Why is story telling a good way to market a business? In the Framework, where is it toughest to move the hero from one phase to the next? How can you make sure they don't change the channel? What are two or three key things a brand gets wrong abour the StoryBrand framework? How SB integrates into a content plan, beyond the typical sales funnel. Lightning round of questions. How to Connect with Sarah Panus Website: www.kindredspeaks.com LinkedIn: Sarah Panus Instagram: Sarah Panus Listen to Her Podcast Marketing With Empathy® Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 h y 4 m
  • How to Create a Killer Marketing Strategy

    How to Create a Killer Marketing Strategy
    May 6 2024
    Introduction If you're in business you know you need to market what you do or what you sell. Without sales of your product you won't make money or last long in your business. If you don't provide your services to clients or customers they won't experience the benefit that you provide. Most businesses are in the business of selling their products at a profit, or providing their services so that more people can experience the transformation you provide. This sounds simple enough, but what I find is that most businesses don't think through how they will market themselves and grow their business. Business owners and managers often focus on the operations, products, or services they provide, but don't go far enough to work on the business's marketing plan. If they do, it's likely that they decide to have a website and a social media presence. That's it. In this episode though, I'll guide you through a process to create a killer marketing strategy. This strategy can be used for a product or a service. At the end you'll be able to work through these steps for any aspect of your business. Ready to get started? Let's dig in! How to Create a Killer Marketing Strategy You begin with your business first, not your customer. You know what your company's objective is. You know your customer and how to talk to them. You know how to execute your plan. You know how to analyze the results and adjust. Show Website: Marketing Distilled Follow the Show on Social Media: Twitter LinkedIn Email the Show info@marketingdistilled.net Learn more about your ad choices. Visit megaphone.fm/adchoices
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    27 m
  • Interview with Colin Jeffries, VP of Marketing and Communications at Brightview Health

    Interview with Colin Jeffries, VP of Marketing and Communications at Brightview Health
    Apr 22 2024
    Marketing Distilled interviews Colin Jeffries, VP of Marketing and Communication at Brightview Health. About Colin Jeffries In less than four years, Colin built the most sophisticated and efficient multi-channel in-house marketing and communications function in addiction treatment in the United States. He is an award-winning marketing executive who frequently speaks and writes on the follies of mainstream marketing methods. He is an inductee of the Hospital Marketing National Hall of Fame, one of Podcast Magazine's 40 Under 40, and was named Chief Marketing Officer of the Year in 2023 by the Cincinnati Business Courier. He leads marketing, communication, and innovation efforts for BrightView Health, co-hosts The Rethink Marketing Podcast, and serves in advisory roles for several organizations. He has his bachelor of business administration degree from the University of Cincinnati, Carl H. Linder College of Business, and the MBA from Indiana University's Kelley School of Business Colin Jeffries is the Host of The Rethink Marketing Podcast and both Rethink Marketing and Marketing Distilled podcasts are members of the Marketing Podcasts Network. Colin Discusses the Following In this episode, we answer some of the following questions: You had started out in the AEC Architecture, Engineering, and Construction industry, but now work in healthcare. Colin, tell us what led you to switch industries. Uncovering why your organization is really better than the competition. Why conventional marketing wisdom is probably backfiring for your organization and what to do about it (team hiring practices, web page word count, bounce rate, segmentation, etc.) Major learnings from trying to connect with an “impossible to reach” audience. Major learnings from scaling a "marketing team of one" to a team of 10 within 4 years. Lightning round of questions. Connect with Colin Connect with Colin Jeffries via LinkedIn, and subscribe to his podcast using the links below: LinkedIn The Rethink Marketing Podcast Personal Website Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 h y 3 m
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