In this episode of the Marketing 4 Business podcast, Scott sits down with Rachel Kwok, Executive Officer of the National Kitchen and Bathroom Association (NKBA), to unpack what great leadership really looks like – and why most business owners are missing the mark.

Rachel shares how she leads a passionate, high-performing team by prioritising emotional intelligence, listening deeply, and aligning work with individual values. From one-on-one catch-ups to open culture meetings, this is practical, real-world leadership advice you’ll want to steal.

You’ll learn:

• How to build a team culture where people speak up and step up
• The key to making staff feel seen, heard, and valued
• What most leaders get wrong about managing creatives
• How to run standout events your industry actually wants to attend
• Why feedback is a goldmine (and how to use it better)

If you're leading a team and want them to perform at their best (not just tick boxes) this episode is for you.

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Connect with Rachel on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

Have Fun & Take Action

Attention business owners: ask yourself these 5 questions before you start planning for 2026.

In this episode of the Marketing 4 Business podcast, Scott chats with Bronte from the Digital Influence team about the five key questions every business owner should ask before they dive into next year’s marketing strategy.

After sitting in over 50 strategy sessions this year, Bronte shares the trends, blind spots, and smart moves she’s seen across NZ businesses – including where most are wasting time and budget, and what separates the ones growing from the ones stalling.

You’ll learn why proper tracking is non-negotiable, how to get clearer on what’s actually driving results, and where most businesses are missing easy wins. Plus, they unpack how to use the “Thrive in 25” mindset to refocus, optimise, and scale what’s already working.

If you want 2026 to be your most intentional and effective year yet, this episode is a strong place to start.

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Connect with Bronte on LinkedIn here

Eager to enhance your marketing strategy? Learn more about booking a Strategy Session with the Digital Influence team here.

Have Fun & Take Action

Want better results in a slow market? Focus less on price, and more on people.

In this episode of the Marketing 4 Business podcast, Scott chats with Ziggy Conroy, founder of Zen Builders, about what it really takes to build a resilient, values-led business during tough times.

Ziggy shares how clear communication, strong culture, and a focus on personal development have helped his team thrive – even when the market slows down. From over-communicating with clients to empowering staff to grow their personal brands, Ziggy’s approach proves that investing in people pays off. You’ll also hear how he uses marketing to stay visible, why mindset matters more than ever, and what smart builders are doing differently in 2024.

If you want your business to grow (even in a slow market) this episode is packed with insights you can use.

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Ziggy on LinkedIn here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

Have Fun & Take Action

LinkedIn isn’t just for job hunters, it’s one of the best tools a business owner can use to grow.

In this episode of the Marketing 4 Business podcast, Scott chats with Chloe Sabbadin, founder of XO Recruitment, about how showing up consistently on LinkedIn helped her build a values-led recruitment business and attract clients she actually wants to work with.

Chloe shares how she went from HR in the mines to building a personal brand that cuts through the noise. You’ll learn the five key ways business owners can stand out on LinkedIn, why content doesn’t need to be perfect, and how to attract attention without selling your soul.

If you’ve been thinking about using LinkedIn but don’t know where to start, start here.

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Chloe on LinkedIn here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

Have Fun & Take Action

Most business owners know the market has changed, but very few are doing anything about it…

In this episode of the Marketing 4 Business podcast, Scott chats with leadership and sales expert Darren Pratley about what’s really happening in the NZ market right now, and how smart business owners are setting themselves up to win in 2026 and beyond.

Darren and Scott unpack the strategies they’re seeing work across industries, from vision-led leadership to modern sales tactics and customer experience that builds real trust. You’ll learn why marketing without strategy is costing you money, how to create a culture of implementation, and what to do when loyalty is no longer guaranteed.

They also dive into the critical mindset shift every business owner needs to make if they want to thrive (not just survive) in this next cycle.

If you're feeling the market pressure and want clarity on how to lead, sell, and grow in today’s environment, this episode is a must.

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Darren on LinkedIn here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

Have Fun & Take Action

Most tradies hit a wall when the referrals dry up. James MacLean hit that wall and decided to do something about it…

In this episode of the Marketing 4 Business podcast, Scott chats with James MacLean from Pantheon Painting about what it really takes to go from contractor to business owner – and why marketing was the skill he never knew he needed.

James shares what happened when the friends-and-family jobs ran out, the lessons he learned trying to DIY his lead generation, and why clarity, culture, and curiosity have been key to building a brand Canterbury can be proud of.

You’ll learn why trust is the new currency, how systems create confidence (for clients and staff), and what every service business owner needs to understand before they waste money on “lead gen” ads that go nowhere.

If you’re growing a service business and wondering why marketing feels so damn hard, this episode will show you you’re not alone – and what to do next.

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with James on LinkedIn here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

Have Fun & Take Action

Most people say they want success – but few are willing to do what it takes. Yuri Gomes is one of the few.

In this episode of the Marketing 4 Business podcast, Scott sits down with Yuri Gomes, founder of RMS Roofing & Waterproofing, to unpack the journey from Brazilian immigrant to respected Christchurch business owner – and the hard yards it took to get there.

Yuri shares how he built his business from scratch while working night shifts, why servant leadership drives team performance, and the marketing moves that helped him take control of his growth. You’ll hear his honest take on managing 30+ people, why branding and online presence matter more than ever, and how to outwork your competition without burning out.

If you’ve ever wondered what it really takes to build a business from the ground up in New Zealand, this is the episode to listen to.

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Yuri on LinkedIn here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

Have Fun & Take Action

Most business owners are drowning in to-dos. Noel MacDonald helps them design a business that works for them – not the other way around.

In this episode of the Marketing 4 Business podcast, Scott chats with Noel MacDonald from Oxygen8 about the three key strategy shifts that help business owners escape the overwhelm, get back in control, and build a business that supports the lifestyle they actually want.

Noel shares why working harder won’t fix your problems, how to use critical thinking to make better decisions, and what most business owners get wrong about success and goal setting. You’ll also learn how to fix cash flow without chasing every invoice, why some people hate the word “wealth,” and how the concept of “target fixation” can change the way you run your business.

If your business feels heavy, chaotic, or just stuck – this episode will help you start shifting gears.

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Noel on LinkedIn here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

Have Fun & Take Action