Leading Under Pressure: Lessons from Crisis with Brenden Winder

In this episode of the Marketing 4 Business Podcast, Scott sits down with Brenden Winder – Navy veteran, leadership expert, and Emergency Management Team Leader at Christchurch City Council – to explore what it takes to lead under pressure, build resilient systems, and stay prepared for the unexpected. Brenden shares powerful lessons from his time in the military, the Christchurch earthquakes, and international recovery efforts in Nepal, highlighting how crisis-tested leadership principles can apply to everyday business challenges.

From simplifying complex problems with checklists to leveraging AI for scalable decision-making, Brenden unpacks how business owners can stay calm in chaos, support their teams effectively, and plan for long-term sustainability. Whether you’re leading through uncertainty, managing stress, or simply wanting to build a stronger, more adaptable business, this episode is packed with wisdom, practical strategies, and inspiration to help you lead with clarity and confidence.

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