Is there anything better than sitting in the garden with a cool drink and the sun on your face? The only thing I can think of enjoying that while listening to the latest episode of your favourite marketing podcast!

This time we're hearing from Rich Harper, Head of Digital Marketing, and Sophie Caswell, Head of Strategy and Innovation, as they reveal how AI search results are fundamentally altering the relationship between brands and their audiences.

The conversation challenges marketers to move beyond vanity metrics and rediscover marketing fundamentals. Rich shares how an obsession with performance has led many organisations to treat marketing departments as mere lead generation machines rather than strategic partners. Meanwhile, Sophie draws on her background creating communication strategies for major brands to explain why maintaining brand

Recorded ahead of their talk at the Marketing Society's Digital Day 2025, this episode emphasises the need to prioritise brand and creating a human connection—it's time we stop writing for bots!

If you want to find more great marketing content (no brag) then head on over to our Resource Hub. There you'll find thought pieces, articles, templates and podcasts—including this one!

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.

See what we can do for you at brewdigital.com

Remember those bold predictions we made about digital marketing in 2025? Well, we couldn't wait for the year to end before checking how right (or wrong) we were. Turns out, we've been surprisingly on point about some major shifts in the digital landscape.

Google has taken some serious legal hits already this year. After losing their search monopoly case to the DOJ, they're now facing potential remedies that could fundamentally reshape their business—from spinning off Chrome (valued at $15-20 billion) to losing those exclusive deals that keep them as the default search engine on your devices. And just weeks ago, they lost another massive case around their ad tech practices. Could this really be "the beginning of the end" for Google as we predicted? Despite the legal troubles, they still command roughly 90% of search market share, leaving marketers with little choice but to continue using their platforms while dealing with rising costs and diminishing controls.

Meanwhile, our prediction about the continued exodus from X (formerly Twitter) has proven accurate, with user numbers down 15% in the US and 12% in the UK. But where are those users going? Not necessarily where we expected. Threads may have activated advertising, but engagement remains questionable, while LinkedIn shows surprising growth among both Gen Z and Baby Boomers. And what about those predicted social media bans for teenagers? While Australia has implemented restrictions, other countries are still weighing their options—though regulatory pressure is clearly building.

For marketers navigating all of this, our advice remains straightforward: test thoroughly, focus on creating quality content that resonates with your specific audience, and stay adaptable as platforms rise and fall. The fundamental principles of effective marketing persist even as the digital ecosystem evolves around us.

If you ever need more help, check out all of the content on our Resource Hub (including this episode of the podcast), or you can reach out for a free audit.

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.

See what we can do for you at brewdigital.com

Welcome back, marketers, as we continue our small but unstoppable mission to improve B2B marketing for everyone.

This time, join us as Rich Harper, head of digital marketing at Brew Digital, reveals the insights that marketing agencies often keep under wraps. Discover the key strategies for driving effective quality leads in 2025 and learn how to navigate the digital marketing maze with confidence. Most importantly, find out what to look for when exploring the digital marketing agency space to ensure you find a partner who will help you scale and thrive.

While you're here, did you know that we have a Resource Hub that hosts articles, opinion pieces, and templates? All of it's free and all of it is geared towards helping your marketing efforts reach new heights.

You can also find all our podcast episodes on our website. This episode is available here.

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.

See what we can do for you at brewdigital.com