Episodios

  • Ep 399: Office Hours - Attribution You Can Believe In

    Ep 399: Office Hours - Attribution You Can Believe In
    Aug 14 2025
    Listen, Like and Subscribe on Apple or Spotify Podcasts: In this episode, Rachel returns for another round of Office Hours with Kevin. Together, they unpack one of the most misunderstood, overindexed, and emotionally charged concepts in homebuilder marketing: attribution.Rachel, still relatively new to the industry, brings the curiosity of someone learning in real time, asking the foundational questions many marketers may feel too embarrassed to raise around attribution. Kevin breaks it all down with signature clarity, diving deep into the messy intersection of intent, data privacy, ad platform incentives, and why marketers should stop trying to prove value with “magic wand” numbers.This episode builds on DYC's Attribution is BS article series by Beth Russell, Jackie Lipinski, and Julie Jarnagin, using real-world analogies to challenge marketers to think smarter and more holistically about the stories they seek and share around data.Attribution Is BreakingWatered-down signals are the new normal thanks to privacy rules and technology companies fighting against each otherWhich came first - the coupon or the craving? Why attribution isn't black and white even when it's "accurate"How misunderstanding attribution could cost you WAY more than you thinkIntelligence You Can't SimulateWho - not what - can create real clarity around attributionAI and attribution: over-simulated and overstated, but most keep falling for itThere is no dashboard for common senseListen now. Email your questions for future episodes of Office Hours to show@doyouconvert.com.

    The post Ep 399: Office Hours - Attribution You Can Believe In appeared first on Online Sales and Marketing for Home Builders - DYC.
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    44 m
  • Ep 398: You Can't Optimize Despair

    Ep 398: You Can't Optimize Despair
    Jul 31 2025
    Listen, Like and Subscribe on Apple or Spotify Podcasts: Julie Jarnagin joins Beth Russell and Jackie Lipinski to talk through burnout, delegation, and the invisible work that keeps marketers stuck. This episode isn’t about perfection; it’s about momentum. And it’s a lifeline for anyone trying to hold it all together with too little time and too few resources.Summit Special Announcement
Summit 2025 is almost here, and will be a packed house! Many builders are bringing their entire online sales or marketing teams. Registration closes soon, and the best hotel rooms are going fast.Story TimeBeth – Why one marketer’s 10‑hour flyer problem is more common than you think—and how a new rubric helps teams reset without shame.Jackie – Everyone’s in sales now. A builder’s moment of clarity becomes a team‑wide shift in accountability.Julie – The Buc‑ee’s effect. What a Texas gas station taught Julie about brand, consistency, and operational brilliance.In the NewsSmall Team, Big Impact: A Solo Marketer's Guide to Maximizing OutcomesAI‑Generated Content Doesn’t Hurt Google RankingsInstagram Content Will Now Be Searchable on Google🎧 Listen now. Small changes. Big relief.

    The post Ep 398: You Can't Optimize Despair appeared first on Online Sales and Marketing for Home Builders - DYC.
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    38 m
  • Ep 397: Nervous Zebras, Quiet Revolutions with Brian Boero

    Ep 397: Nervous Zebras, Quiet Revolutions with Brian Boero
    Jul 24 2025
    Listen, Like and Subscribe on Apple or Spotify Podcasts: Brian Boero, co-founder and CEO of 1000Watt, joins Kevin Oakley for a punchy, high-frequency conversation on how home builders can (and should) learn from the broader real estate world. With decades of insight from both agents and consumers, Brian brings a unique lens to current challenges – and opportunities – for builders navigating 2025’s volatile market.

This episode previews Brian’s upcoming talk at the Online Sales & Marketing Summit, pulling from his research, fieldwork, and no-BS branding instincts to spark fresh perspective on how to break from the herd, build trust with brokers, and tap into what today’s buyers actually want.Break the Pattern Before It Breaks You• Builders that mimic competitors become the slowest zebra• A standout product means nothing if no one can tell it’s differentBuyers Want Freedom, Agents Want Help• Gen Z wants a home they can paint and own, not just a good deal• Agents are tired, anxious, and open to new kinds of partnerships🎧 Listen now to get Brian’s take on off-MLS strategy, how to craft ads that actually move people, and why “get off my lawn” might be the most powerful copy you write this year.

    The post Ep 397: Nervous Zebras, Quiet Revolutions with Brian Boero appeared first on Online Sales and Marketing for Home Builders - DYC.
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    27 m
  • Ep 396: Leads Don't Pay the Bills

    Ep 396: Leads Don't Pay the Bills
    Jul 17 2025
    Listen, Like and Subscribe on Apple or Spotify Podcasts: Kevin Oakley and Jackie Lipinski break down what sets successful builders apart in a shaky market (and why AI won’t save you if your strategy’s unclear). From underutilized CRM systems to the danger of deceptive ad automation, this one’s packed with hard truths and practical insight.Special AnnouncementsSummit is selling out at a rate of 3-4 tickets purchased per day. Don't miss out - save your spot today!Market Proof Marketing Academy for Spring 2025 is a wrap! But the waitlist for next time is officially live; save your spot and be the first to hear when fall dates are announced. Story TimeJackie – Spending $4K/mo on CRM with no OSC? Let’s talk
Kevin – Some advice is expensive (not in a good way)In the NewsHuman vs. Machine: Who Should Be Steering Your Paid Ad Campaigns?How Outlier Home Builders Build an Edge, Even in a Slow MarketGoogle Promotes AI Mode on Homepage DoodleEven in a flat-lead environment, builders are hitting goals; not with silver bullets but with smart, grounded execution. Clarity outperforms complexity, every time.

    The post Ep 396: Leads Don't Pay the Bills appeared first on Online Sales and Marketing for Home Builders - DYC.
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    39 m
  • Ep 395: Office Hours with Kevin - Debut Episode

    Ep 395: Office Hours with Kevin - Debut Episode
    Jul 10 2025
    Listen, like, and subscribe on your favorite platform!In this debut installment of Office Hours with Kevin, Rachel Spaugh (DYC’s Marketing & Events Manager) sits down with Kevin Oakley for a grounded-yet-ambitious conversation about what it really takes to grow as a marketer. Drawing from decades of experience, Kevin breaks down the invisible steps between just starting out and true, practiced expertise.This episode unpacks the journey through technical skill-building, data fluency, strategic thinking, and leadership, all with a lens toward avoiding the shortcuts that sabotage long-term success. If you're serious about your craft, this one will feel like a reset button.🔍 In This EpisodeThe four stages of development, from “you don’t know what you don’t know” to conscious competence, including:Why fast-tracking your career might land you face-to-face with Lucifer himselfTactical ways to stand out and get ahead (hint: daily habits matter)Signs you've mastered your craft without realizing itWhen to shut up, when to risk it, and when to stop acting your age and get curious againThe doors are open. The questions cut deep. The answers? Not for the half-hearted. If you’re in the thick of a marketing career at any stage, this episode will leave you smarter, clearer, and maybe even a little more fired up to level up.🎧 Listen now. Bring your questions next time: Office Hours exists to bring you a front-row seat into deeper conversations between a fresh pair of marketing eyes in the homebuilder industry and a seasoned pro serving up career-changing perspectives and playbooks.

    The post Ep 395: Office Hours with Kevin - Debut Episode appeared first on Online Sales and Marketing for Home Builders - DYC.
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    39 m
  • EP 394: Ride the Wave or Be Dragged

    EP 394: Ride the Wave or Be Dragged
    Jul 2 2025
    Listen, like, and subscribe on your favorite platform!No guests. No segments. Just Kevin, a porch mic, and four surf-side stories from Hilton Head to help you reset your marketing instincts.
He covers:What happens when you fight the tide (and lose)Why your best data might be lying to youHow to spot a shark before the lifeguard doesThe missed wave sitting in your CRMThis isn’t a how-to. It’s a how-it-feels. And sometimes that’s the episode you need.🎧 Tune in. The ocean doesn’t wait.

    The post EP 394: Ride the Wave or Be Dragged appeared first on Online Sales and Marketing for Home Builders - DYC.
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    13 m
  • Ep 393: Rule Bending, Rule Breaking

    Ep 393: Rule Bending, Rule Breaking
    Jun 26 2025
    Julie Jarnagin joins Beth Russell and Jackie Lipinski to tease out the topic of how to play by the rules and win. Is your team sliding into a panic-fueled (rule)bender? DYC has got you! Julie, Jackie and Beth talk mid-year pivots, market psychology, and incentives missteps, all to help you know when to break the rules vs. when to follow them. Tackling everything from Michelin guides to Groupon flops, this episode is your unofficial halftime huddle.Note: The team experienced technical difficulties throughout this episode; please excuse any audio issues as we work through new processes and platforms. Special Announcements: Summit speakers are live on the site! Visit www.onlinesalessummit.com to read about our featured keynote speakers.Story Time [03:42]Rule #1: Follow the RulesMidsummer panic? Stop bending the rules and get back on track.Dust off those goals and remember with presale, process is progress.Rule #2: Know When to Break Rule #1Find your Michelin strategy… no sabotage requiredWhen conventional wisdom and today’s trends are wrong for youIn the News [19:38]Redfin: U.S. Home Prices Hit an All-time HighMeta Advises Page Managers to Post Links in Comments🎧 Listen now and rethink what’s urgent, what’s lasting, and what your audience really needs.Like and subscribe on your favorite platform!

    The post Ep 393: Rule Bending, Rule Breaking appeared first on Online Sales and Marketing for Home Builders - DYC.
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    35 m
  • Ep 392: The Eye of the Fire

    Ep 392: The Eye of the Fire
    Jun 19 2025
    In this episode, Kevin Oakley is joined by Beth Russell and Jackie Lipinski for a discussion that speaks directly to the mental load marketers are carrying right now. They unpack what it means to feel like a firefighter, why leadership fatigue is a very real thing, and how the industry's obsession with quick fixes like AI-generated ads might be missing the point. From shifting ad expectations to reclaiming clarity in your work, this one’s packed with insight.

🎧 Listen in for a refreshing dose of validation, perspective, and tactical advice.Story Time [00:38]Jackie – Feeling like firefightersBeth – Is it burnout or something else?Kevin – why it’s a win to find a lead-quality lie in the dataIn the News [16:40]Google Promoted Pins Come to Maps for Demand Gen CampaignsMeta Aims to Fully Automate Ad Creation Using AI If your brain feels overloaded or you’re tempted to chase the newest AI shortcut, this episode reminds you where the real value lies: in clarity, strategy, and staying human.

Like and subscribe on your favorite platform!

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    28 m