Market Proof Marketing: Home Builder Marketing Insights Podcast Por Kevin Oakley: New Home Marketing from Do You Convert arte de portada

Market Proof Marketing: Home Builder Marketing Insights

Market Proof Marketing: Home Builder Marketing Insights

De: Kevin Oakley: New Home Marketing from Do You Convert
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A weekly new home marketing podcast for home builders and developers. Each week, Kevin Oakley and the coaching team at Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you -- not sell you! No fluff - just honest perspectives on where to invest your time, money and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and you can market proof your marketing efforts for your home building company.© 2025 Do You Convert Economía Marketing Marketing y Ventas Política y Gobierno
Episodios
  • Ep 406: Margins, Myths and Market Moves

    Ep 406: Margins, Myths and Market Moves
    Oct 2 2025
    Listen, Like and Subscribe on Apple or Spotify Podcasts: In this solo episode, Kevin Oakley takes you inside the room at a recent ULI panel. Builders, sales leaders, and consultants gathered to debate the toughest questions facing the industry, and Kevin is pulling back the curtain to share exactly what he was asked and how he answered.Here are the five big questions he tackled:Beyond discounts: what really drives buyer traffic?Online sales: speed or personalization?Resale vs. new: who wins when rates drop?The holy grail: is it possible to achieve volume and margin?2026: what’s ahead for builders?Listen in for unfiltered answers that challenge assumptions, spotlight bold strategies, and point to the realities shaping the immediate future of homebuilding.

    The post Ep 406: Margins, Myths and Market Moves appeared first on Online Sales and Marketing for Home Builders - DYC.
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    15 m
  • Ep 405: Certainty Can Dilute Value

    Ep 405: Certainty Can Dilute Value
    Sep 24 2025
    Listen, Like and Subscribe on Apple or Spotify Podcasts: Kevin Oakley and Rachel Spaugh are back in the studio for another round of Office Hours. In this episode, their discussion on AI, uncertainty, and messaging uncovers how to approach everything from fear to facts. Together they break down what to do when you need credibility and what's more powerful than certainty in your messaging right now.Tune in to learnHow your leaders think you’re using AI vs how you should be using itWhy objections aren’t the problem you think they areHear Kevin build an end of year campaign theme on the spot

    The post Ep 405: Certainty Can Dilute Value appeared first on Online Sales and Marketing for Home Builders - DYC.
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    44 m
  • Ep 404: Don't Become the Box

    Ep 404: Don't Become the Box
    Sep 18 2025
    Listen, Like and Subscribe on Apple or Spotify Podcasts: In this episode, host Kevin Oakley is joined by guest Kim Sandoval, Director of Corporate Marketing for Classic Homes. Together they discuss Kim's nonlinear career path in homebuilder marketing, revealing salient reminders not to box in yourself, your career, or your company's growth with narrow thinking. As Kevin and Kim share the gift of retrospect clarity, both of their histories serve as needed reminders that every great success story has periods of expansion and contraction - on multiple levels. Reminder: You + Kim + Chicago = Even More Influential Leadership LessonsListeners attending the 2025 Online Sales and Marketing Summit in Chicago in just two short weeks will have the chance to hear from Kim and other leaders live in Beth Russell's panel session, Everything the Light Touches is Yours: Real World Influence from Marketing Leaders. You won't want to miss this chance to hear Kim and her powerhouse peers dive deeper into real wins and lessons learned.Key TopicsGrowth is Not Linear - How Kim pivoted from agency-side builder experience, to consulting for builders, before finally going all-in on one culture that captured her heartStay the Course - The crucial advice she has for everyone doubting this market right now, pulled straight from her time striking out on her own to serve builders during the 2008 recessionFind Your Fit - Ideas and encouragement on where to find your perfect fit, even if it lands you in an unexpected seat or an entirely different part of the business

    The post Ep 404: Don't Become the Box appeared first on Online Sales and Marketing for Home Builders - DYC.
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    38 m
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