Market Proof Marketing: Home Builder Marketing Insights Podcast Por Kevin Oakley: New Home Marketing from Do You Convert arte de portada

Market Proof Marketing: Home Builder Marketing Insights

Market Proof Marketing: Home Builder Marketing Insights

De: Kevin Oakley: New Home Marketing from Do You Convert
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A weekly new home marketing podcast for home builders and developers. Each week, Kevin Oakley and the coaching team at Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you -- not sell you! No fluff - just honest perspectives on where to invest your time, money and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and you can market proof your marketing efforts for your home building company.© 2025 Do You Convert Economía Marketing Marketing y Ventas Política y Gobierno
Episodios
  • Ep 399: Office Hours - Attribution You Can Believe In

    Ep 399: Office Hours - Attribution You Can Believe In
    Aug 14 2025
    Listen, Like and Subscribe on Apple or Spotify Podcasts: In this episode, Rachel returns for another round of Office Hours with Kevin. Together, they unpack one of the most misunderstood, overindexed, and emotionally charged concepts in homebuilder marketing: attribution.Rachel, still relatively new to the industry, brings the curiosity of someone learning in real time, asking the foundational questions many marketers may feel too embarrassed to raise around attribution. Kevin breaks it all down with signature clarity, diving deep into the messy intersection of intent, data privacy, ad platform incentives, and why marketers should stop trying to prove value with “magic wand” numbers.This episode builds on DYC's Attribution is BS article series by Beth Russell, Jackie Lipinski, and Julie Jarnagin, using real-world analogies to challenge marketers to think smarter and more holistically about the stories they seek and share around data.Attribution Is BreakingWatered-down signals are the new normal thanks to privacy rules and technology companies fighting against each otherWhich came first - the coupon or the craving? Why attribution isn't black and white even when it's "accurate"How misunderstanding attribution could cost you WAY more than you thinkIntelligence You Can't SimulateWho - not what - can create real clarity around attributionAI and attribution: over-simulated and overstated, but most keep falling for itThere is no dashboard for common senseListen now. Email your questions for future episodes of Office Hours to show@doyouconvert.com.

    The post Ep 399: Office Hours - Attribution You Can Believe In appeared first on Online Sales and Marketing for Home Builders - DYC.
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    44 m
  • Ep 398: You Can't Optimize Despair

    Ep 398: You Can't Optimize Despair
    Jul 31 2025
    Listen, Like and Subscribe on Apple or Spotify Podcasts: Julie Jarnagin joins Beth Russell and Jackie Lipinski to talk through burnout, delegation, and the invisible work that keeps marketers stuck. This episode isn’t about perfection; it’s about momentum. And it’s a lifeline for anyone trying to hold it all together with too little time and too few resources.Summit Special Announcement
Summit 2025 is almost here, and will be a packed house! Many builders are bringing their entire online sales or marketing teams. Registration closes soon, and the best hotel rooms are going fast.Story TimeBeth – Why one marketer’s 10‑hour flyer problem is more common than you think—and how a new rubric helps teams reset without shame.Jackie – Everyone’s in sales now. A builder’s moment of clarity becomes a team‑wide shift in accountability.Julie – The Buc‑ee’s effect. What a Texas gas station taught Julie about brand, consistency, and operational brilliance.In the NewsSmall Team, Big Impact: A Solo Marketer's Guide to Maximizing OutcomesAI‑Generated Content Doesn’t Hurt Google RankingsInstagram Content Will Now Be Searchable on Google🎧 Listen now. Small changes. Big relief.

    The post Ep 398: You Can't Optimize Despair appeared first on Online Sales and Marketing for Home Builders - DYC.
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    38 m
  • Ep 397: Nervous Zebras, Quiet Revolutions with Brian Boero

    Ep 397: Nervous Zebras, Quiet Revolutions with Brian Boero
    Jul 24 2025
    Listen, Like and Subscribe on Apple or Spotify Podcasts: Brian Boero, co-founder and CEO of 1000Watt, joins Kevin Oakley for a punchy, high-frequency conversation on how home builders can (and should) learn from the broader real estate world. With decades of insight from both agents and consumers, Brian brings a unique lens to current challenges – and opportunities – for builders navigating 2025’s volatile market.

This episode previews Brian’s upcoming talk at the Online Sales & Marketing Summit, pulling from his research, fieldwork, and no-BS branding instincts to spark fresh perspective on how to break from the herd, build trust with brokers, and tap into what today’s buyers actually want.Break the Pattern Before It Breaks You• Builders that mimic competitors become the slowest zebra• A standout product means nothing if no one can tell it’s differentBuyers Want Freedom, Agents Want Help• Gen Z wants a home they can paint and own, not just a good deal• Agents are tired, anxious, and open to new kinds of partnerships🎧 Listen now to get Brian’s take on off-MLS strategy, how to craft ads that actually move people, and why “get off my lawn” might be the most powerful copy you write this year.

    The post Ep 397: Nervous Zebras, Quiet Revolutions with Brian Boero appeared first on Online Sales and Marketing for Home Builders - DYC.
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    27 m
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