If you want your accounting business to be memorable and your marketing to actually work, you won’t want to miss this conversation.

Welcome to Market It Like It's Hot, the podcast where marketing strategy sizzles and fluff gets kicked to the curb. Hosts Yasmine Robles and Yasmine Robles from Rebel Marketing tackle the age-old problem of boring branding in industries like accounting, law, and bookkeeping. If you’re tired of seeing the same fonts, stock images, and generic promises (“We’re reliable!”), you’re in the right place.

They break down what branding really means (hint: it’s way more than just a logo) and dig into practical ways to make your firm stand out—whether that’s through your website, social posts, or even your brand’s personality.

With their signature humor (dad jokes included) and a sprinkle of honest real talk, the episode explores how aligning your brand with your values can attract dream clients, repel bad fits, and make your marketing unforgettable.

Plus, there’s talk of tequila, tacos, and why being yourself (tattoos and all) is the best marketing strategy around.

Moments

04:34 Tacos, Tequila, and Rebel Branding

08:57 Clarify Your Brand Identity

11:31 "Clear Message in 5 Seconds"

16:41 "Branding Builds Trust and Connection"

19:56 "Stand Out from Competition"

20:54 "Free Marketing Workbook Offer"

Here are 3 key takeaways:

1. Branding is about perception, not just visuals. The visual identity (logo, colors, fonts) is only about 10% of what makes a brand. How people feel about you, your messaging, tone, and client experience are what truly differentiate you.
2. If you sound like everyone else, you blend in. Ask yourself: if you scrubbed your name and logo off your website and materials, could prospects tell you apart from the competition? If not, you’re invisible!
3. Consistency matters everywhere. Your brand’s personality and tone should show up across your website, social posts, emails, and even your client onboarding materials. Whether you’re quirky, classic rock-loving, tattooed, or just “professional,” let it shine through (with moderation).

The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Stay in touch and get the latest updates by following us on:

• Instagram: @myrebelmarketing
• LinkedIn
• YouTube
• Facebook
• Rebel Marketing

Copyright 2026 Rebel Marketing

Whether you’re a solo therapist or running a full practice, stay tuned for practical tips you can use to attract your ideal clients—no viral dance trends required.

Welcome to Market It Like It's Hot—the show where marketing strategy gets real and all the fluff is left at the door. Yasmine Robles and Izzy Dadoski from Rebel Marketing are talking about SEO for therapy practices.

If you've ever found yourself frustrated by hard-to-navigate therapist websites, confusing booking processes, or profiles that leave you wondering who you’re actually contacting, this one’s for you.

You'll hear everything from the basics of SEO and what it isn’t (spoiler: it won’t make you go viral overnight), to why Google should be your business’s BFF—at least until you realize how much it knows about you. Yasmine Robles and Izzy Dadoski break down local SEO, Google Business Profiles, the importance of clear location-based landing pages, and must-have info on every therapist’s site.

As always, be ready for some dad jokes, candid rants, and homework to give your website a quick SEO win, all with the Market It Like It's Hot signature blend of strategy, real talk, and a sprinkle of tequila.

Hot Moments

00:00 "SEO Tips for Therapists"

05:45 Therapist Search and Visibility Tips

07:44 "Location-Based Landing Pages Explained"

13:10 "Stay Strategic, Stay Spicy"

14:07 "My Poor Therapist Knows"

Here are 3 takeaways every therapist should know:

Let Google Be Your BFF (but set boundaries): Claim and optimize your Google Business Profile. Make it easy for local clients to find and trust you with accurate location info, services, and a friendly photo or two.

Location, Location, Location! Create landing pages based on the cities or regions you serve. Whether you’re in Columbus or offering telehealth in Cincinnati, speaking directly to local audiences drives the right traffic—without pricey ads.

Quick SEO Wins Matter: Add your city name and specialties throughout your website content. Make sure your address and phone number are visible (ideally in the footer). Bonus tip: Ask happy clients for Google reviews to help boost your credibility.

The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Stay in touch and get the latest updates by following us on:

• Instagram: @myrebelmarketing
• LinkedIn
• YouTube
• Facebook
• Rebel Marketing

Copyright 2026 Rebel Marketing

Get ready to rethink what influencer marketing can look like in 2026 and beyond—strategy, storytelling, and a dose of marketing real talk await!

Hosts Yasmine Robles and Izzy Dadoski sit down with Deanna Tomaselli, Vice President of Client Services at The Motherhood, a pioneering influencer marketing agency that's been shaping the industry for nearly two decades.

In this episode, you'll hear how The Motherhood evolved from a single viral blog post into one of the original influencer agencies, discover why authentic, human-focused connections matter in influencer partnerships, and get a behind-the-scenes look at what actually drives successful campaigns.

Deanna Tomaselli shares her unique journey from traditional PR to becoming a leader in influencer marketing, including lessons learned, red flags to watch for, and the real ROI brands should be paying attention to.

Whether you're a business owner wondering if influencer marketing is worth the investment, or a marketer curious about staying ahead of the ever-changing social landscape, this episode is packed with insider tips, inspiring campaign stories, and practical advice for brands of every size.

Moments

00:00 "Discovering Twitter's Early Days"

04:43 "Human-Focused Influencer Marketing"

08:45 Nonprofit Advocacy and Vaccine Education

12:42 "Successful Campaigns Require Mutual Trust"

15:02 Transparent Budgeting in Influencer Marketing

17:57 "Boosting Content and Audience Insights"

20:53 Negotiating Content Usage Rights

25:48 Managing Client-Creator Expectations

26:47 "Balancing Creativity and Client Expectations"

31:10 "Social Search’s Rise with Gen Z"

34:34 "B2B Marketing Channel Insights"

39:08 "Changing Mindsets on Influencer Marketing"

43:11 "Embracing Change in Social Media"

44:17 "Market Like It's Hot Recap"

Stay in touch and get the latest updates by following us on:

• Instagram: @myrebelmarketing
• LinkedIn
• YouTube
• Facebook
• Rebel Marketing

The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Copyright 2026 Rebel Marketing