How The Motherhood Sets Brands Up for Influencer Wins w/ Deanna Tomaselli

Get ready to rethink what influencer marketing can look like in 2026 and beyond—strategy, storytelling, and a dose of marketing real talk await!

Hosts Yasmine Robles and Izzy Dadoski sit down with Deanna Tomaselli, Vice President of Client Services at The Motherhood, a pioneering influencer marketing agency that's been shaping the industry for nearly two decades.

In this episode, you'll hear how The Motherhood evolved from a single viral blog post into one of the original influencer agencies, discover why authentic, human-focused connections matter in influencer partnerships, and get a behind-the-scenes look at what actually drives successful campaigns.

Deanna Tomaselli shares her unique journey from traditional PR to becoming a leader in influencer marketing, including lessons learned, red flags to watch for, and the real ROI brands should be paying attention to.

Whether you're a business owner wondering if influencer marketing is worth the investment, or a marketer curious about staying ahead of the ever-changing social landscape, this episode is packed with insider tips, inspiring campaign stories, and practical advice for brands of every size.

Moments

00:00 "Discovering Twitter's Early Days"

04:43 "Human-Focused Influencer Marketing"

08:45 Nonprofit Advocacy and Vaccine Education

12:42 "Successful Campaigns Require Mutual Trust"

15:02 Transparent Budgeting in Influencer Marketing

17:57 "Boosting Content and Audience Insights"

20:53 Negotiating Content Usage Rights

25:48 Managing Client-Creator Expectations

26:47 "Balancing Creativity and Client Expectations"

31:10 "Social Search’s Rise with Gen Z"

34:34 "B2B Marketing Channel Insights"

39:08 "Changing Mindsets on Influencer Marketing"

43:11 "Embracing Change in Social Media"

44:17 "Market Like It's Hot Recap"

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