Joining host Grant Bather is BBC journalist and campaigner Johny Cassidy.

During the conversation, Grant and Johny discuss the important issue of accessibility – what

accessibility truly means and how organisations can embrace accessibility.

The episode also highlights the steps organisations should – and shouldn’t – take to be more

accessible, and how embracing accessibility can help businesses reach new audiences.

Hosted by Grant Bather, alongside Nick Seymour, Editorial Director at Rostrum, the latest episode focuses on the internal comms pressures and processes around navigating a negative reputational event.

Throughout the conversation Nick and Grant turn to the importance of a plan and the need to engage with all stakeholders with a clear consistent message and approach. They also look at different content avenues during a crisis, including emails, podcasts, social media posts and more.

The episode brings to light the importance of vigilance and training in maintaining a clear narrative around crises and negative reputational events.

Grant Bather, Director of Reputation at Rostrum said: “Internal communications is a key function for many organisations, but in a crisis can be overlooked. In this episode we look to shape the narrative, promoting an internal comms function that is trained and ready should a crisis hit. We hope that this episode helps to guide organisations as they tackle their crisis communications strategy.”

In the latest episode, host Grant Bather, is joined by guest Nathan Miller, CEO OF US-based MillerInk.

During the discussion, Grant and Nathan talk about the importance of embracing proactivity during a crisis, mastering media relations and using the correct tone and language with all audiences.

The conversation also examines the challenges of accidental spokespeople and the importance of keeping a tight rein on who speaks to the media, as well as how to articulate key messages.