Managing Reputational Risk: proactive crisis management

In the latest episode, host Grant Bather, is joined by guest Nathan Miller, CEO OF US-based MillerInk.

During the discussion, Grant and Nathan talk about the importance of embracing proactivity during a crisis, mastering media relations and using the correct tone and language with all audiences.

The conversation also examines the challenges of accidental spokespeople and the importance of keeping a tight rein on who speaks to the media, as well as how to articulate key messages.