Is your brand missing the key element of authenticity? On this 177th episode of the E-Comm Show, Andrew Maff interviews Beth Benike, CEO of Busy Baby. One of the biggest factors that contributed to Busy Baby's success is their ability to continuously innovate by leaning into their community of customers.

By featuring real moms, their stories, and even addressing product critiques transparently, Beth had turned her customers into brand advocates. If you're an e-commerce professional who wants to lean into the power of authenticity and real-life experiences in your marketing campaigns... this one is for you.

Watch the full episode below, or visit TheEcommShow.com for more.

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