In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the critical importance of diversifying revenue streams for business resilience and sustainability. Kiley emphasizes the need for businesses to adapt and innovate continuously to thrive in a changing economy.

• Understanding Revenue Concentration Risks 01:15
• The Blessing and Curse of Recurring Revenue 03:32
• Example of Diversifying Revenue 08:37
• Innovating Services for Sustainable Growth 10:22

Links & Follow-ups:

• Learn more at rayneix.com & kileypeters.com
• Downloads available at MBPDownloads.com
• Work with us at RAYNEIX.com & RIXAccelerator.com
• Submit questions at MBPPodcast.com
• Newsletter Signup: RIXNewsletter.com
• Linkedin: Kiley Peters & RAYNE IX
• Instagram: @kileypeters & @rayneix
• Email: info@rayneix.com

In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the importance of identifying and protecting valuable business assets to build a resilient and thriving business. Kiley shares her personal experience of realizing the value of her business assets post-exit and encourages business owners to understand and leverage their worth for future opportunities.

• Identifying Valuable Business Assets 01:58
• Maximizing Business Value and Future Opportunities 11:23

Links & Follow-ups:

• Learn more at rayneix.com & kileypeters.com
• Downloads available at MBPDownloads.com
• Work with us at RAYNEIX.com & RIXAccelerator.com
• Submit questions at MBPPodcast.com
• Newsletter Signup: RIXNewsletter.com
• Linkedin: Kiley Peters & RAYNE IX
• Instagram: @kileypeters & @rayneix
• Email: info@rayneix.com

In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about how to maximize profitability in business by evaluating and optimizing key areas. She emphasizes the importance of understanding where profit is generated and where money is leaking, advocating for productizing services, tracking expenses, and optimizing processes to enhance overall profitability.

• Profit by Deliverable 1:43
• Understanding Profitability by Client 04:58
• Team Member Profitability 06:45
• Optimizing Systems and Tech Stack 11:48

Links & Follow-ups:

• Learn more at rayneix.com & kileypeters.com
• Downloads available at MBPDownloads.com
• Work with us at RAYNEIX.com & RIXAccelerator.com
• Submit questions at MBPPodcast.com
• Newsletter Signup: RIXNewsletter.com
• Linkedin: Kiley Peters & RAYNE IX

Instagram: @kileypet

In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the critical issue of owner dependency in businesses, particularly service-based ones. The episode covers strategies to ensure the business can operate independently, more so to create a scalable and sellable business.

• Effective Delegation Strategies 06:09
• The Importance of Documentation 09:05
• Developing Your Leadership Team 11:50

Recommended Resources:

• Book: Clockwork by Mike Michalowicz – A fantastic guide to building a business that runs without you.
• Tool: Use SOP (Standard Operating Procedure) tools like Notion or Trainual to document and organize your systems.
• MBP Episodes

Links & Follow-ups:

• Learn more at rayneix.com & kileypeters.com
• Downloads available at MBPDownloads.com
• Work with us at RAYNEIX.com & RIXAccelerator.com
• Submit questions at MBPPodcast.com
• Newsletter Signup: RIXNewsletter.com
• Linkedin: Kiley Peters & RAYNE IX
• Instagram: @kileypeters & @rayneix
• Email: info@rayneix.com

In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the Intentional Exit Framework, a comprehensive approach to building a transferable business. She emphasizes the importance of reducing owner dependency, understanding financial metrics, and developing a strong leadership team. Kiley encourages business owners to plan for their future and consider the legacy they want to leave behind, ultimately creating a stronger business for themselves and their teams.

• Understanding Transferable Assets 03:34
• Key Components of the Intentional Exit Framework 08:17
• Recommended Resources 17:50

Recommended Resources:

• Download The Intentional Exit Checklist at MBPDownloads.com.
• Explore workshops and consulting services to support your value-building journey at RIXExit.com.

Links & Follow-ups:

• Learn more at rayneix.com & kileypeters.com
• Downloads available at MBPDownloads.com
• Work with us at RAYNEIX.com & RIXAccelerator.com
• Submit questions at MBPPodcast.com
• Newsletter Signup: RIXNewsletter.com
• Linkedin: Kiley Peters & RAYNE IX
• Instagram: @kileypeters & @rayneix
• Email: info@rayneix.com

In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the importance of maximizing business value, emphasizing that it is not only for those looking to sell but for anyone wanting to build a resilient and scalable company. She introduces the six P's of business value and provides insights into how each element contributes to the overall value of a business. Lastly, the episode highlights the need for clear offers, scalable systems, a strong company culture, effective sales strategies, financial health, and strategic planning for long-term success.

• Creating Repeatable Offers 02:30
• Building Scalable Systems 04:04
• The Heart of Your Business 05:59
• Nurturing Sales Relationships 08:44
• Understanding Financial Health 10:34
• Strategic Growth and Legacy 13:11
• Recommended Resources 15:24

Recommended Resources:

• Building your internal processes and client-facing methodologies MBP EP 29
• Building your signature product MBP EP 31
• Building your starter and scalable products MBP EP 32
• Building a culture that attracts and retains talent MBP EP 38
• Delegating the shit out of your business MBP EP 39
• Pricing your services MBP EP 35
• Calculating your bandwidth and your earning potential MBP EP 36
• Unique marketing positioning MBP EP 41
• Becoming a thought leader MBP EP 42
• Building your content marketing strategy MBP EP 43
• Building your strategic roadmap MBP EP 46
• Maximizing your business value MBP EP 49
• MBP downloads at mbpdownloads.com

Links & Follow-ups:

• Learn more at rayneix.com & kileypeters.com
• Downloads available at MBPDownloads.com
• Work with us at RAYNEIX.com & RIXAccelerator.com
• Submit questions at MBPPodcast.com
• Newsletter Signup: RIXNewsletter.com
• Linkedin: Kiley Peters & RAYNE IX
• Instagram: @kileypeters & @rayneix
• Email: info@rayneix.com

In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the challenges of building a business while experiencing burnout. Kiley shares her personal experiences with burnout and emphasizes the importance of recognizing its signs, creating a recovery plan, and designing a sustainable business model. Lastly, she highlights the necessity of prioritizing self-care and setting boundaries to avoid burnout, and provides resources for listeners to help them on their journey to recovery.

• Recognizing the Signs of Burnout 03:08
• Designing a Sustainable Business 09:03
• Recommended Resources 15:07

Links & Follow-ups:

• Learn more at rayneix.com & kileypeters.com
• Downloads available at MBPDownloads.com
• Work with us at RAYNEIX.com & RIXAccelerator.com
• Submit questions at MBPPodcast.com
• Newsletter Signup: RIXNewsletter.com
• Linkedin: Kiley Peters & RAYNE IX
• Instagram: @kileypeters & @rayneix
• Email: info@rayneix.com

Recommended Resources:

• Untamed by Glennon Doyle
• Atomic Habits by James Clear
• The Art of Doing Less by Ari Meisel
• Effortless by Greg McEwen
• Essentialism by Greg McEwen
• LED energy audit template at mbpdownloads.com
• Agency Burnout Survival and Recovery Guide, a RAYNE IX blog
• Jenna Piche of First Light Time Management Coaching
• Amanda Nowak of Element 8 Coaching

In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the critical importance of planning an exit strategy for business owners. She discusses how starting to think about an exit early can provide options and prevent regrets later. The episode highlights that a well-planned exit should benefit all parties involved and that business owners should build a business that is not solely reliant on them.

• Defining Personal Success 03:25
• Understanding Your Legacy 07:41
• Building a Business for Sale 11:32
• Practical Steps for Planning an Exit 15:29
• Recommended Resources 17:49

Links & Follow-ups:

• Learn more at MakeBusinessPersonal.com & KileyPeters.com
• Downloads available at MBPDownloads.com
• Work with us at RAYNEIX.com & RIXAccelerator.com
• Submit questions at MBPPodcast.com
• Newsletter Signup: RIXNewsletter.com
• Linkedin: Kiley Peters & RAYNE IX
• Instagram: @kileypeters & @rayneix
• Email: info@rayneix.com

RECOMMENDED RESOURCES

• Book: Built to Sell by John Warrillow – A fantastic guide on designing your business to run without you.
• Download our free The Intentional Exit Checklist at MBPDownloads.com.
• Check out our FREE quarterly Exit Planning virtual workshops at RIXWorkshops.com