Cheap MSPs are everywhere — but what’s the real cost?

In this eye-opening video, I break down the dirty secret about low-cost MSPs and how they’re destroying trust in the IT services industry. Whether you’re a solo tech or a growing team, you’ve probably faced pricing pressure from budget competitors who cut corners, lack process, and underdeliver.

We’ll talk about why these cheap MSPs never stay cheap, how they hurt clients and reputable providers, and what you can do to stand out without slashing your prices.

Are you thinking about starting your own MSP? Or maybe you’ve already taken the leap and you're wondering if you're on the right path?

After working with thousands of MSP owners — from those just getting started to those scaling into 7-figures — I’ve seen firsthand what separates success from struggle.

In this video, I’m sharing the 5 biggest lessons I wish I knew before starting an MSP. These are hard-won insights that could save you years of headaches, thousands of dollars, and help you grow much faster.

Here’s what we cover:

Why technical skills are NOT enough to succeed (and what skills you really need)

How cash flow mistakes kill MSPs (and how to protect your business)

Why choosing the right clients makes or breaks your growth

How to standardize your operations early to avoid chaos later

Why your brand and reputation are your biggest hidden assets

This is the video I wish someone made for me when I was getting started.

Cold email is hands-down one of the most underrated strategies for MSPs looking to generate qualified leads and close more deals — fast.

In this video, I break down exactly how Managed Service Providers can leverage cold email to fill their pipeline, book discovery calls, and grow their business without spending a dime on ads.

Whether you're starting from scratch or looking to scale your outreach, this step-by-step guide gives you the cold email blueprint that actually works in 2025.

Inside this video, you'll discover:

How to build and verify a targeted B2B lead list

The cold email tools top MSPs are using right now

Proven subject lines and messaging that get replies

Follow-up strategies that convert prospects into clients

The biggest cold outreach mistakes MSPs make — and how to avoid them

This is the real-world, no-fluff outreach strategy I’ve used (and seen others use) to generate meetings and land long-term clients. If you're tired of waiting for referrals or cold calling isn't your thing — this is the smarter way to grow.