How to Cold Email for MSP Clients (Step by Step)

Cold email is hands-down one of the most underrated strategies for MSPs looking to generate qualified leads and close more deals — fast.

In this video, I break down exactly how Managed Service Providers can leverage cold email to fill their pipeline, book discovery calls, and grow their business without spending a dime on ads.

Whether you're starting from scratch or looking to scale your outreach, this step-by-step guide gives you the cold email blueprint that actually works in 2025.

Inside this video, you'll discover:

How to build and verify a targeted B2B lead list

The cold email tools top MSPs are using right now

Proven subject lines and messaging that get replies

Follow-up strategies that convert prospects into clients

The biggest cold outreach mistakes MSPs make — and how to avoid them

This is the real-world, no-fluff outreach strategy I’ve used (and seen others use) to generate meetings and land long-term clients. If you're tired of waiting for referrals or cold calling isn't your thing — this is the smarter way to grow.