The MC Fireside Chats episode on April 30th, 2025, began with host Brian Searl acknowledging technical difficulties at the start of the show. Brian then introduced the guests: Mychele Bisson, Mary Sparrow, and Heidi Royle, each bringing a unique perspective on the outdoor hospitality industry.

Mychele Bisson shared her work with Bison Peak Ventures, acquiring campgrounds across the country, revitalizing them, and aiming to preserve the original family's legacy. She emphasized the importance of maintaining the essence of these establishments while introducing modern improvements.

Mary Sparrow discussed her ownership of a boatyard in the east of England and her innovative approach to hospitality with floating glamping pods. Her business evolved from traditional houseboats to unique, luxury floating accommodations, offering guests a distinctive experience on the water.

Heidi Royle detailed her journey of establishing the Groove Glamping, a glamping site in Minnesota, located near a state park. She highlighted the natural attractions of the area, such as the clear water creeks and the state park, which enhance the appeal of her glamping site.

The discussion then shifted to the concept of "glamping," with various perspectives on its definition and evolution. The guests explored how glamping has changed over time, influenced by social media and the increasing demand for unique outdoor experiences.

The challenges and strategies of promoting and operating glamping sites were also discussed. Heidi Royle shared her experience with influencer collaborations to increase awareness of the Grove Glamping.

Mary Sparrow provided insights into the complexities of running a business that combines traditional boating with modern glamping. This included the unique considerations for floating accommodations and the importance of preserving the natural environment.

Mychele Bisson spoke about Bison Peak Ventures' business model of acquiring and upgrading campgrounds, emphasizing the rewarding aspect of providing families with opportunities to connect and create memories in nature.

A significant part of the conversation focused on the personal fulfillment derived from operating these businesses. The guests shared stories of the joy and satisfaction that comes from seeing families and children enjoy the outdoors, away from the distractions of modern technology.

The episode concluded with the guests sharing their final thoughts and where to find more information about their businesses. The overarching theme was the value of creating unique outdoor experiences and the positive impact these experiences have on individuals and families.

In a recent episode of MC Fireside Chats, Brian Searl convened a panel of industry leaders and experts to explore the multifaceted dynamics of the RV and outdoor recreation sectors. The discussion featured recurring guests Eleonore Hamm from RVDA of Canada, Phil Ingrassia representing RVDA, and Greg Emmert, alongside special guest Eva Mitic, providing a range of perspectives on the current state and future direction of the industry. The episode addressed key issues such as the potential impact of tariffs, the shifting landscape of consumer behavior, and the role of innovation in driving the industry forward. The conversation began with a focus on the looming threat of tariffs and their potential repercussions for the RV industry. Eleonore Hamm provided insights into the Canadian perspective, explaining RVDA of Canada’s efforts to inform its members about the potential impact of counter tariff measures. She highlighted the challenges posed by the lack of a sufficient Canadian supply chain to meet the demand, with a significant portion of RVs sold in Canada being imported from the US. The tariffs, if implemented, would affect RVs crossing the border, potentially increasing costs for dealers and consumers. Phil Ingrassia, speaking from the United States, acknowledged the industry’s shared concerns regarding tariffs and underscored the importance of maintaining free and fair trade between the two countries. He noted the interconnectedness of the US and Canadian RV industries. Brian Searl raised the concern about the potential impact on private campgrounds if tariffs do go into effect. Eleonore Hamm responded that there could be a positive side for Canadian campgrounds as people might choose to camp locally. However, she expressed concern about the long-term impact on dealers and potentially on consumers. Eva Mitic contributed to the conversation by focusing on the role of technology and sustainability in shaping the future of the RV industry. She discussed trends like the increasing importance of user-friendly RV systems and the growing emphasis on sustainable practices. The episode explored how innovations such as lithium technology and artificial intelligence are transforming RV design and functionality, catering to evolving consumer expectations. The discussion also delved into the evolving landscape of consumer behavior in the RV and outdoor recreation sectors. Participants noted a trend toward ease of use and connectivity, as well as the impact of the COVID boom on consumer education and expectations. This has implications for both RV manufacturers and dealers, requiring them to adapt their offerings and strategies to meet changing consumer preferences. Brian Searl prompted the panel to consider various factors influencing the industry, from consumer behavior to technological advancements. Panelists discussed the importance of convenience and intuitive design, as well as the ongoing need to educate consumers about RV operation and maintenance. The episode further explored the challenges and opportunities associated with technological innovation in the RV industry, including the development and adoption of new power systems and the potential influence of electric vehicle technology. The complexities of research and development costs and the balance between innovation and affordability were also considered. The impact of economic uncertainties, including concerns about consumer sentiment and market fluctuations, was a recurring theme. Panelists analyzed the ways in which these factors influence consumer confidence and purchasing decisions, as well as business planning and investment in the RV sector. The discussion also underscored the increasing importance of advancements in RV components and systems, reflecting a broader trend toward enhanced functionality and user experience. The ongoing advancements in power systems and the potential to integrate “smart home” technology into RVs were highlighted as key areas of...

April 16th Episode Recap The episode of MC Fireside Chats, hosted by Brian Searl of Insider Perks, convened a diverse panel of industry professionals including recurring guests Jeff Hoffman (Camp Strategy), Mike Harrison (CRR Hospitality), and Sandy Ellingson (Industry Liaison/Consultant), alongside special guests Kurtis Wilkins (Private Equity Analyst, Rjourney), Jennifer L. Grissom (Co-Owner, Crystal River KOA), and Yolanda “Yo’EL” D’Oyen (Owner, ARK@Denali Campground Resort). The comprehensive discussion explored crucial aspects of the outdoor hospitality sector, focusing on operational strategies, the interpretation of market data, adapting to consumer shifts, and navigating the increasing trend of institutional investment. Brian Searl opened the show by introducing the panel and highlighting recent technological advancements from Insider Perks. He announced the rollout of Rigsby, their AI voice chatbot, which is now capable of handling reservations via chat and is soon expected to offer voice reservation capabilities. Brian emphasized that this innovation is poised to be a significant disruptor in the industry, providing 24/7 booking options and eliminating common issues like busy signals, acknowledging that early adoption may involve a testing phase. The conversation quickly turned to industry data, prompted by insights drawn from the KOA North American Camping Report. Sandy Ellingson shared her positive takeaways, noting substantial increases in camping households and high retention rates among campers who began during the pandemic. She also highlighted encouraging growth in specific accommodation types, such as a significant rise in tent usage. However, Sandy expressed concern that some parks were limiting tent camping, which she sees as a vital “onboarding” method for introducing younger generations to camping, and advocated for viewing tent and car camping as strategic tools. Providing additional perspective on the data, Mike Harrison and Kurtis Wilkins cautioned against solely comparing current figures to 2019 (pre-pandemic) growth, which naturally saw a massive surge. While acknowledging continued overall interest, they stressed the importance of analyzing recent year-over-year changes and noted signs of potential headwinds, including recent nationwide dips in consumer activity in Q1 and April. Kurtis specifically highlighted that Rjourney is observing tighter booking windows, making forecasting more challenging despite no overall drop in bookings. A key theme discussed was the need for campgrounds to adapt to the evolving consumer. Mike Harrison pointed out that demographic data in some CRR Hospitality resorts shows a nearly equal distribution across age groups (Baby Boomers to Gen Z), necessitating varied marketing strategies across different platforms to reach each segment effectively. He and Kurtis Wilkins stressed the importance of adopting “experiential hospitality” to make stays a lifestyle experience and utilizing technology for simple enhancements, not just complex systems, to cater to the modern traveler. Kurtis Wilkins emphasized that understanding each park’s specific demographic and location is crucial for effective microtargeting in marketing efforts, noting that even regional terminology like “campground” versus “RV park” matters. He stressed the critical need for operators to closely monitor operational data such as pace reports, leads, and conversion rates at a granular level to identify demographic shifts and pivot strategies quickly in response to market changes, including those influenced by external factors. Jennifer L. Grissom shared her firsthand experience as a new owner/developer of the Crystal River KOA, which opened recently. She spoke about the success of her first year, exceeding initial projections, but also highlighted the operational challenges posed by the current narrow booking window that complicates forecasting. Jennifer discussed her surprise regarding the volume of tent...

This MC Fireside Chats episode on April 9th, 2025, hosted by Brian Searl from Insider Perks, brought together a panel of experts to discuss the current state and future trends of the outdoor hospitality industry. The recurring guests, Joe Duemig, the owner and founder of App My Community, a company specializing in mobile apps for campground guest engagement and communication, and Kevin Thueson, a partner at KCN Campgrounds, a real estate investment firm operating a portfolio of nine KOA franchise parks, were joined by special guests Lucy Comer, the co-owner and founder of Hadspen Glamping, an off-grid glamping site in Southwest England, and Jen Rice, the general manager at Empire Recreation Management and WhoaZone, which develops water-based family entertainment centers. The central theme of the discussion revolved around the anticipated impact of the prevailing economic uncertainty and the rapidly evolving sociopolitical landscape on camper behavior in the 2025 season. Brian Searl initiated the conversation by referencing early data that suggested an uptick in reservations for early 2025 compared to the previous year. However, this optimistic outlook was immediately challenged by Kevin Thueson, who reported seeing a contrary trend within KCN Campgrounds, with reservations currently lagging behind the same period last year. He attributed this hesitancy among travelers to the continued uncertainty stemming from various factors, including the recent election and ongoing rapid changes. Joe Duemig offered a more nuanced perspective, suggesting that the impact of these uncertainties would likely vary significantly depending on the specific characteristics of individual campgrounds. He posited that factors such as the type of park (e.g., destination-focused versus en-route stops) and its geographical location would play a crucial role in determining its resilience. He voiced particular concern for campgrounds that heavily cater to snowbirds and those with a significant portion of their clientele coming from Canada, given the existing political tensions and reported decrease in border crossings. While acknowledging the historical trend of campgrounds performing well during economic downturns as a more affordable travel option, Joe Duemig cautioned that the recent increase in campground rates might alter this dynamic. He advised campground owners to proactively develop backup plans to mitigate potential negative impacts. Kevin Thueson further elaborated on the booking trends, suggesting that the current situation might not necessarily indicate a crisis but rather a reversion to pre-pandemic travel patterns. He recalled that before the surge in early and extended bookings during COVID-19, the majority of reservations were typically made much closer to the stay date. He also pointed out the significant decline in international travel since the onset of the pandemic and the slow pace of its recovery, which could influence the impact of current international travel advisories. He emphasized the importance of differentiating between overnight or journey-style parks, which traditionally experience slower reservation pick-up, and destination parks that often see bookings well in advance. Shifting the focus to the UK market, Lucy Comer provided an insightful perspective from Hadspen Glamping. She reported a substantial cost of living crisis in the UK, which has influenced travel patterns. Interestingly, despite this economic pressure, their bookings for April were double compared to the same month in the previous year. However, she also noted a clear trend of people opting for more local vacations and a significant decrease in international travel to their site. Lucy Comer highlighted that Hadspen Glamping’s success lies in offering a unique experience centered around sustainability, its off-grid nature, and its deep connection with the local environment and suppliers. She emphasized that they are selling an escape and an experience...

In the recent episode of MC Fireside Chats, Brian Searl warmly welcomed everyone to another episode, highlighting the theme of data insights and analysis, a core focus for their 2025 discussions. With a touch of humor, he acknowledged the self-explanatory nature of the show’s title, playfully teasing Scott Bahr about the redundancy. He then introduced the returning guest, Simon Neal from Camp Map, and special guests Emily Simmons, President of CONY, and Michael Moore, who wears numerous hats, including those at TACO and AGS, and is now also the President of CAMP. Before diving into the data, a lighthearted exchange ensued about Michael’s sports memorabilia, specifically a jersey, and whether it needed updating given the player’s current status, a conversation that briefly touched on the topic of inflation and its impact on investments. Michael Moore then provided a comprehensive introduction to his various roles, starting with the Texas Association of Campground Owners, affectionately known as TACO, the largest state campground association in the country, boasting nearly 450 member campgrounds. He outlined the association’s diverse range of activities, including lobbying, legislative work, legal support, marketing, and the provision of numerous discount and savings programs. Shifting gears, he spoke about AGS, a company that markets and produces guest guides for campgrounds across almost all 50 states, detailing their work in printing, collateral, and digital marketing. Finally, he touched on his recent election as President of CAMP, an organization that facilitates information sharing and collaboration among state and regional campground associations. Emily Simmons followed, introducing herself as the President of CONY, celebrating her upcoming two-year anniversary in the role. She echoed Michael’s description of association benefits, emphasizing advocacy, education, and cost savings programs, and highlighted the recent successful launch of their virtual conference, “Fire Up Forum,” which was designed to address member feedback and provide accessible, ongoing educational resources. She also noted their membership numbers, currently approaching 200, and their strategic focus on attracting Canadian visitors, given their proximity to the border. The conversation then transitioned to a detailed discussion of data trends, with Simon Neal sharing a presentation from PIN Camp, a major European marketplace for outdoor hospitality. He emphasized the increasing prevalence of online bookings across all age groups, even among those over 70, highlighting the importance of digital accessibility for campgrounds. He then delved into booking behavior, comparing trends from the previous year to the current one, revealing a growing price sensitivity among consumers, with a noticeable shift towards cheaper destinations and shorter stays. This led to a broader discussion about the impact of rising prices on consumer decisions, with contributions from Scott Bahr, Michael Moore, and Emily Simmons, who all shared insights into how these trends were playing out in the US and Canada. Scott Bahr provided additional context, noting that while online booking preferences were generally higher in the US, the trend of older age groups embracing online bookings was consistent across both regions. He also discussed the contrasting data on RV registrations, which were declining in the US but growing in Germany, as highlighted by Simon Neal. The speakers then explored the implications of these trends for campground operators, discussing the need to adapt pricing strategies, enhance value propositions, and focus on customer loyalty. They also touched on the broader economic and political uncertainties influencing consumer behavior, emphasizing the importance of scenario planning and data-driven decision-making. The conversation then shifted to a discussion of association activities, with Emily Simmons detailing CONY’s successful virtual conference, “Fire...

In a recent episode of MC Fireside Chats, Brian Searl convened a panel of industry leaders to delve into the pressing issues and evolving trends impacting the RV and outdoor recreation sectors. The discussion featured Eleonore Hamm from RVDA of Canada, Shane Devenish of the Canadian RV Association (CRVA), Greg Emmert, Phil Ingrassia representing RVDA, and Aaron Bannon from the American Outdoors Association. The episode tackled the complex landscape of potential tariffs, shifting consumer behaviors, and the innovative strides being made within the industry, providing valuable insights for campground owners, RV dealers, and outdoor enthusiasts alike. The discussion began with the potential impact of tariffs on the RV industry. Eleonore Hamm explained that RVDA of Canada is providing information and resources to its members regarding potential counter tariff measures. She highlighted the lack of a sufficient Canadian supply chain to meet the demand, with a significant portion of RVs sold in Canada being imported from the US. The tariffs, if implemented, would affect RVs crossing the border, potentially increasing costs for dealers and consumers. Shane Devenish emphasized the difficulty in keeping everyone informed due to the rapidly changing situation. He also clarified that the Canadian countermeasures would only take effect if the US imposes tariffs on Canadian goods. Phil Ingrassia, speaking from Washington D.C., acknowledged the industry’s concern and stressed the importance of free and fair trade. He noted the interconnectedness of the US and Canadian RV industries. Brian Searl raised the concern about the potential impact on private campgrounds if tariffs do go into effect. Eleonore Hamm responded that there could be a positive side for Canadian campgrounds as people might choose to camp locally. However, she expressed concern about the long-term impact on dealers and potentially on consumers. Aaron Bannon provided an overview of the American Outdoors Association, which comprises organizations providing facilitated recreation experiences on public lands. He discussed the crossover between his members and the RV industry, noting that many guides live in RVs and that a robust tourism industry benefits outfitters. Bannon also mentioned trends like the increasing popularity of glamping and a shift towards shorter, less risky trips. Greg Emmert and Shane Devenish weighed in on the trend of shorter trips, linking it to economic uncertainty and fuel costs. Shane Devenish shared anecdotal evidence of some people planning longer trips within Canada. Brian Searl then posed a question about how businesses in different sectors could pivot in a moderately challenging economic scenario. Aaron Bannon suggested that outfitters might focus on attracting customers from nearby metropolitan areas and diversify their offerings. Greg Emmert emphasized the importance of partnerships and experiential offerings for campgrounds, particularly those near population centers. Eleonore Hamm said that Canadian RV dealers might focus more on pre-owned sales and service. Shane Devenish highlighted the challenges faced by parts suppliers and manufacturers on both sides of the border. Phil Ingrassia discussed the complexities of the situation for US manufacturers due to the sourcing of components and the impact of consumer sentiment on RV sales. Phil Ingrassia then discussed the RVIA’s emerging leaders program, which aims to connect and develop industry professionals. Aaron Bannon spoke about similar programs within the Outdoors Association, emphasizing the value of fresh perspectives. Phil Ingrassia also discussed Go RVing’s experiential events, which are designed to introduce RVing to people who may have little exposure to it. Eleonore Hamm added that Go RVing Canada also participates in similar events. Brian Searl then brought up Pebble, an all-electric RV with advanced technology. Greg Emmert provided details about Pebble’s features, including its...

The March 19, 2025, episode of MC Fireside Chats centered on business operations and management in the outdoor hospitality industry, featuring a diverse panel of recurring and special guests. Host Brian Searl was joined by Mike Harrison, Sandy Ellingson, and Ali Rasmussen, along with special guests Katie McLeod, General Manager of Quilly’s RV Parks, and John, Beth, and Ali Kieffer, owners of the Blue Ridge Dakota River KOA in Georgia. The discussion covered a wide range of topics, from technology and consumer trends to the evolving demographics of campers and the challenges faced by campground owners. The conversation began with Brian highlighting the importance of choosing the right online reservation system, emphasizing that campground owners should prioritize systems with open API access. He explained that APIs allow for seamless data integration, automation, and enhanced analytics, ultimately improving efficiency and decision-making. Sandy agreed, reinforcing that consumers want a streamlined experience without needing multiple tools, and that open APIs allow campgrounds to integrate the best features from different platforms. She pointed out that many reservation systems claim they are working on integrations but often fail to deliver them in a timely manner. With a robust API, owners can build their own integrations without relying on software developers. Shifting gears, the discussion turned to the decline in Canadian travelers visiting U.S. campgrounds. Ali Rasmussen noted a dramatic 70% drop in Canadian visitors at her properties, a trend that has forced her to rethink advertising and marketing strategies. While some campground owners, like Katie McLeod, reported an increase in Canadian guests at their Texas properties, others, particularly in Georgia and New England, have seen significant declines. Mike Harrison explained that he had noticed booking trends weakening as early as mid-2024 and attributed part of the decline to economic factors, including the weakening Canadian dollar and rising tariffs. Brian added that rhetoric around the “51st state” concept had also alienated Canadian travelers, leading many to cancel U.S. trips in protest. Sandy Ellingson questioned whether the decline was solely due to travel restrictions or if it was also tied to a broader shift in demographics, where older generations of campers are not being replaced by younger ones. This led to a larger discussion about the changing profile of campers. Sandy shared insights from ongoing industry research, which suggests that traditional camping demographics are shifting. She noted that many long-time campers are aging out of the industry, and younger generations are not adopting RVing and camping at the same rate. She referred to this shift as the “death of the camper and the rise of the traveler,” emphasizing that modern outdoor enthusiasts often view camping differently. Instead of seeing it as a long-term lifestyle choice, many younger travelers prefer shorter, more curated outdoor experiences. Brian agreed and pointed out that glamping, cabin rentals, and tent sites are potential entry points for this new demographic. Sandy announced that the research findings would soon be shared with the industry at upcoming conferences, with the goal of helping campground owners adapt to these changes. The conversation also touched on the challenges of encouraging curiosity and adaptability among campground owners. John and Beth Kieffer discussed their experience as KOA franchisees, emphasizing how KOA’s extensive data and support systems have helped them refine their operations and improve guest experiences. However, John noted that many long-time KOA owners are resistant to change and hesitant to upgrade their facilities, despite KOA’s recommendations. He explained that some owners blindly rely on past success rather than adapting to evolving guest expectations, which could lead to difficulties in the future. Beth added that financial constraints

On the March 12th, 2025 episode of MC Fireside Chats, host Brian Searl welcomed a panel of experts and industry leaders to discuss the evolving landscape of guest experiences in outdoor hospitality. The conversation featured recurring guests Zach Stoltenberg (LJA), Joe Duemig (App My Community), and Scott Foos (Horizon Outdoor Hospitality). Additionally, special guests included Quentin Incao (Q Hospitality Management) and Amber Tyrell (Valley Views Glamping, New Zealand), who shared valuable insights on enhancing guest experiences. The discussion kicked off with Zach Stoltenberg highlighting emerging trends in off-grid solutions, particularly in resort developments where traditional utility infrastructure is either cost-prohibitive or logistically unfeasible. He pointed out the increasing adoption of composting toilets, solar power, and wind energy, driven by the demand for remote, immersive experiences. Zach cited a luxury glamping example on an island off the coast of South Carolina, where guests pay a premium for exclusivity and nature-driven stays. Brian Searl expanded on the topic by noting the growing interest in alternative accommodations, from high-end luxury sites to budget-friendly off-grid tenting options. He emphasized that not all campers seek five-star glamping resorts or luxury RV parks, and there remains a strong demand for simpler, yet well-marketed, nature-based experiences. Joe Duemig raised an important question regarding market demand, asking whether off-grid luxury glamping is being developed due to genuine demand or simply because of affordable land opportunities. Zach responded that while the market is not as large as traditional hospitality, there is a niche audience willing to pay a premium for unique and exclusive experiences. He stressed the importance of curating an immersive stay that offers scarcity and a high-value proposition. Scott Foos emphasized the importance of storytelling in hospitality, stating that properties should not merely sell lodging but rather a compelling narrative that connects emotionally with guests. He advised against competing purely on price and instead recommended focusing on unique experiences that drive customer engagement and loyalty. Quentin Incao introduced his new glamping property, Two Capes Lookout on the Oregon Coast, which features geodesic domes and mirror cabins designed to offer breathtaking views and a tranquil, car-free environment. He explained that the property prioritizes peace, natural beauty, and an intimate connection with the environment, enhancing the guest experience through thoughtful design and minimal environmental impact. Later in the show, Amber Tyrell shared insights from Valley Views Glamping in New Zealand, an off-grid retreat she operates with her husband. She highlighted their focus on exceptional hosting and sustainability, stating that personal interaction and human connection are fundamental to their success. Amber noted that their guests often leave feeling emotionally enriched by the experience, reinforcing the idea that hospitality is more than just providing a place to stay. The conversation then shifted to the role of partnerships in enhancing guest experiences. Zach suggested that operators look for local businesses, artisans, and outdoor activity providers to create unique on-site or off-site experiences. Joe added that leveraging affiliate marketing and strategic collaborations can generate additional revenue while also elevating the overall guest experience. Scott addressed the challenge of integrating local experiences seamlessly into the booking process, noting that industry tools are evolving to help operators better connect guests with nearby activities. He mentioned Flip.to as a potential solution that overlays onto booking platforms, providing guests with insights into area attractions and experiences. The panel also discussed foundational aspects of guest experience, such as high-quality mattresses,...