Episodios

  • Beets, Berries, and Better Paralegals

    Beets, Berries, and Better Paralegals
    Mar 18 2026
    Paralegals might not wear capes, but they’re often the ones keeping your law firm running and making sure your clients are happy. Conrad and Gyi dive into the unsung, everyday heroes of your practice, your paralegals, and how the right team can make or break your client experience. We highlight a few key clips from a full-length interview Conrad had with Ryan McKeen and Marisa Rua from Para Era about building better paralegal training programs, hiring talent from unexpected industries like food service, and creating systems that let paralegals thrive. Your paralegals are often the first face of your firm, the first voice clients hear, and the first impression that shapes your brand. Ryan and Marissa discuss how to turn that reality into a competitive advantage.📺 Want to hear our entire discussion with Ryan and Marisa? Watch on YouTube The News Congratulations to Neil Katyal for overturning Trump’s unconstitutional tariffs. Big law firms like Jenner & Block, WilmerHale, Perkins Coie, and Susman Godfrey stand strong, proving that not all big law groups are wusses. And yes, your paralegals are still more important than you thought. Chapters: 00:00 Dirty Hands and Native Berries 02:34 News: Legal Wins and Law Firm Backbone 04:07 Why Paralegals Matter for Marketing 06:07 The Paralegal Training Gap 06:33 Hiring Great Paralegals (Even with Zero Experience) 08:45 Marketing Law Firm Jobs to Non-Legal Talent 09:18 When It’s Time to Let a Paralegal Go 10:14 Operational Tips for Better Paralegal Performance 10:18 Let Paralegals Schedule Their Own Calls 11:47 Send Paralegals to Conferences Too
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    16 m
  • This Lawyer Went to the Olympics and Stood Up for Minnesota

    This Lawyer Went to the Olympics and Stood Up for Minnesota
    Mar 11 2026
    A real Olympian on our little podcast?! Athlete and lawyer Rich Ruohonen shows us all how excellence and commitment are good for business. And, more importantly, how standing up for what’s right as both a citizen and a representative of the law is so necessary in our current cultural climate. ---- Okay, so maybe you can’t be an Olympian, but you can grow your business by pursuing your passions, investing in your community, and showing genuine care for those around you. Gyi and Conrad are honored to welcome Rich Ruohonen, the oldest-ever American winter Olympian, to talk about his experiences with the American Curling team in the 2026 Milano Cortina Olympic Games. Oh, and for all you lawyers out there, Rich shares down-to-earth insights on how his personal injury law firm engages with their community. Later, in the wake of the killings of Renée Good and Alex Pretti, Rich was compelled to use the Olympic stage to speak out about ICE violence in his home state of Minnesota. He shares what that experience meant for him as both a lawyer and a citizen of our great country. Thank you to Rich for representing our country and the profession so well. 📺 Watch: Rich's Olympic Speech The News: Guess this wasn’t a no-brainer—don’t be a dummy and talk about sensitive information with public AI chatbots. This case shows us why: United States v. HEPPNER And, in more AI nonsense: Lawyer apologizes for fake quotes, fabricated judgments generated by AI in murder case. Yikes. And, some lawyer skulduggery in South Carolina: Lowcountry Attorney Charged with Defrauding $1.5M from Mt. Pleasant Law Firm and Clients. Eesh. On a lighter note, get your tickets for the LHLM Summit! Yay! Listen Next: The One Where Gyi and Conrad Rock the Boat Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok r/LHLM In This Episode: 00:00 Fit Check 02:24 Starting with the News 07:50 Introducing Olympian Lawyer Rich Ruohonen 08:18 Rich's Olympic Journey in Curling 15:15 Curling, Law, and Business: The Intersection of Being an Athlete and a Trial Lawyer 29:11 Making a Stand: Rich Ruohonen's Olympic Speech on the Rule of Law in Minnesota 41:18 Closing & Final Thanks
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    48 m
  • Help, My Law Firm Is Stuck! – Should I Expand Practice Areas or Locations?

    Help, My Law Firm Is Stuck! – Should I Expand Practice Areas or Locations?
    Feb 25 2026
    Business feeling stagnant in your smaller market? Contradictory to our previous claims, adding a new practice area might be just the thing. But first, new Direct Business Search data just dropped—what do you do now? ----- Fantastic news, everybody—Google has finally segmented out your Direct Business Search results. What does that mean for you? Gyi and Conrad hash out the details to help you understand how this new data could affect your tactics and budget, ultimately bringing better focus to your marketing efforts. Later, we’ve often said that finding your niche area in legal practice can be a very effective way to capture more business in your market. Buuut… is that always true? Could there, perchance, be a situation where adding new practice areas is the best move for your business? Gyi and Conrad discuss the pros and cons of practice expansion and how to stay tactical and competitive in the process. The News: Very clever PR stunt, folks. – Cheeky law firm offers to help Native American tribe evict Billie Eilish from their land after smug Grammys rant. Just want to offer our appreciation to Rich Ruohonen for being an awesome athlete, lawyer, and citizen of our great country – A 54-year-old personal injury lawyer from Minnesota just became the oldest US Winter Olympian Google Direct Business Search data now showing in LSAs. Fresh Near Media Research is on its way. Stay tuned! Listen Next: LHLM Office Hours Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok r/LHLM
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    42 m
  • The One Where Gyi and Conrad Rock the Boat

    The One Where Gyi and Conrad Rock the Boat
    Feb 11 2026
    Hey, friends. The hard truth of it is—It’s bad for business if there’s no rule of law. We’re grateful for the voices in the profession that have shown a willingness to defend our nation’s laws in the midst of uncertainty. Later, Conrad shares tips for making friends. ----- We’ve been heartened to see a variety of voices standing up for the rule of law in recent weeks, and working in legal, we know the pressures firms feel as they consider how to engage in our current political climate. But, on this we can all agree: The rule of law is essential for the health and prosperity of our nation. Gyi and Conrad take a moment to share stories and amplify the voices of those who have shown their commitment to uphold the Constitution. Next, Conrad really opened a can of worms on Facebook this week. Come for the drama, stay for the tactical tips on standing out in a world of private equity-backed agencies. Grab some popcorn. The News: Bob Ambrogi digs into the hopeful thought that legal-specific tech platforms can do a better job for lawyers’ AI needs – Anthropic’s Legal Plugin for Claude Cowork May Be the Opening Salvo In A Competition Between Foundation Models and Legal Tech Incumbents Multiple clients have seen a 40% drop in their local visibility. Seems shady, eh? If you don’t control your WordPress site, there’s a problem, folks. Gyi & Conrad explain how to own your stuff from the get-go. Announcing the Lunch Hour Legal Marketing Summit in Nashville, Tennessee! It’s gonna be a great time, everyone. Get your tickets before they’re all gone! Mentioned: NCBP discusses the rule of law: Presidential Check-In – A Conversation with Patrick Palace Sign the Pledge! Listen Next: Local Love, Review Realities, and the Truth about Google’s PMax Campaigns Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok r/LHLM
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    51 m
  • Local Love, Review Realities, and the Truth about Google’s PMax Campaigns

    Local Love, Review Realities, and the Truth about Google’s PMax Campaigns
    Jan 28 2026
    As you advertise locally, advertise your localness! Then, what's a small firm to do in the sea of reviews? And, we really hate Google’s Performance Max nonsense. ----- Lots to cover today, folks! Being connected to your community matters, and consumers respond with notable positivity to ads that emphasize all the local feels. Gyi and Conrad have plenty of insights on making the most of where you’re planted. Next, fake reviews keep pouring in, and you need a clear strategy to rise above the flood. The guys share tactical tips for directing your resources to become a strong competitor in your marketplace. And, lastly, Google’s PMax campaigns are a mighty unfunny joke. Ugh. The data is in, and—surprise, surprise—Google might not have your best interest at heart. Gyi and Conrad pick apart the latest data to help you understand what these campaigns are (not) doing for your law firm. The News: OpenAI put this out there: Our approach to advertising and expanding access to ChatGPT. And, just to remind you all, at one point they told us ads were definitely not in the game plan. But… qué será, será, eh? Near Media’s “Near Memo” podcast welcomed our very own Gyi for a chat you should definitely go listen to: AI Is Breaking Local Search—But Google Still Decides Who Gets Chosen Mentioned: Al Ludwig's LinkedIn post Listen Next: Conrad’s Crystal Ball V: Lawyer Marketing Predictions for 2026 Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok r/LHLM
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    45 m
  • How Podcasting Can Change Your Business || LHLM Takeout

    How Podcasting Can Change Your Business || LHLM Takeout
    Jan 22 2026
    How did our delightful little pod become what it is today? Gyi and Conrad chat with Ben & Brian Glass at The Great Legal Marketing Summit about their respective entrances into the legal marketing world and the story of the podcast’s growing-up years. They discuss what podcasts can & can’t do as a marketing tool for your business and how to create a conversation worth listening to. Father-Son duo Ben and Brian Glass are prominent personal injury lawyers and business partners at BenGlassLaw in Fairfax, Virginia. They are known for their trial work, business acumen, and innovative marketing.
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    29 m
  • Conrad’s Crystal Ball V: Lawyer Marketing Predictions for 2026

    Conrad’s Crystal Ball V: Lawyer Marketing Predictions for 2026
    Jan 15 2026
    Mystic for hire! Conrad dusts off the ol’ prophetic orb for a look at what 2026 has in store for lawyers and legal marketers. ----- We know you’re itching to hear those future fortunes, but hang on a second! First, Gyi and Conrad look back at their previous predictions to see how well they forecasted 2025. I mean, you want to know whether you can trust these guys, right? And, well, those results aside, the guys then gaze into the depths to pick out the important marketing trends to watch in 2026. More AI stuff, new law firm business structures, anybody who could do anything about fake reviews will do absolutely nothing about it… and more! Cheers to a New Year! The News: Quite the play, Google. - Official: Apple Intelligence & Siri To Be Powered By Google Gemini Better pay attention to this one, folks. Commercial environments are changing, but watching this trajectory should help us wrap our heads around it: New tech and tools for retailers to succeed in an agentic shopping era. And, Jay Ruane wrote a stellar book! - Analog Marketing in a Digital World: A Blueprint for Attorneys to Dominate Local Markets by Being Human Suggested LHLM Episodes: Conrad’s Crystal Ball IV | Lawyer Marketing Predictions for 2025 - Legal Talk Network Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok r/LHLM
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    39 m
  • Roasting Buckeyes || If You Screw Up the Honeymoon, You’re Headed for Divorce

    Roasting Buckeyes || If You Screw Up the Honeymoon, You’re Headed for Divorce
    Dec 23 2025
    First—watch out, Ohio. The guys are sore losers, so they’re taking it out on one of your websites. Later, what should law firms be doing during the honeymoon phase with new clients? ------ Sour grapes, for sure: Following Michigan’s painful loss to Ohio State, Gyi and Conrad take revenge on Ohioans with a teardown of the Buckeye Law Group’s pathetic website. (Eesh—harsh, guys.) From ineffectual “Buckeye” branding to affinity-building misses to a phone number that leads to SOMEONE ELSE’S LAW FIRM, it’s not great. So, basically, Ohio drools, Michigan rules. Later, Gyi and Conrad want you to have a long and happy marriage with your clients, so you’d better not bungle the honeymoon. During this new, formative time, there are certain things you should and shouldn’t do! The guys talk about building trust through great first impressions, exceptional communication, clear expectations—all the things that create a delightful customer experience for your new clients. A Wee Bit o’ News: Huh, Google is now allowing anonymous reviews. So, we’re wondering hard about whether this might encourage a mass influx of fake reviews… ya think? A few silver linings might exist, but let’s all just plan for the worst, shall we? LHLM’s Top 5 Episodes of 2025! Clio’s All-In with Scorpion – Who Gets Stung? Not All Leads Are Created Equal Tasty Tactical Tidbits || Don’t Call It a Rebrand Conrad’s Crystal Ball IV | Lawyer Marketing Predictions for 2025 r/LHLM: Reddit Feeds the AI MACHINE Listen Next: Does My Website Suck? | Law Firm Website Teardown Connect: Lunch Hour Legal Marketing Newsletter! – The Bite Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok r/LHLM
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    46 m