Lunch Hour Legal Marketing Podcast Por Legal Talk Network arte de portada

Lunch Hour Legal Marketing

Lunch Hour Legal Marketing

De: Legal Talk Network
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Are you hungry for more clients? Tired of wasting time (and money) on marketing that doesn’t work? This podcast serves up real-world tips and proven digital marketing strategies that actually drive results for law firms. Hosted by Gyi Tsakalakis and Conrad Saam—two legal marketing pros who’ve been in the trenches. You’ll get practical advice on client acquisition, website teardowns, and what’s actually working for lawyers today—all with a touch of mirth. Congratulations, you found it—THE podcast for lawyers who want to grow their practice! So, if you’re ready to take your business to the next level, pull up a seat and dig in with Lunch Hour Legal Marketing.Legal Talk Network Economía Gestión Gestión y Liderazgo Marketing Marketing y Ventas
Episodios
  • Beets, Berries, and Better Paralegals

    Beets, Berries, and Better Paralegals
    Mar 18 2026
    Paralegals might not wear capes, but they’re often the ones keeping your law firm running and making sure your clients are happy. Conrad and Gyi dive into the unsung, everyday heroes of your practice, your paralegals, and how the right team can make or break your client experience. We highlight a few key clips from a full-length interview Conrad had with Ryan McKeen and Marisa Rua from Para Era about building better paralegal training programs, hiring talent from unexpected industries like food service, and creating systems that let paralegals thrive. Your paralegals are often the first face of your firm, the first voice clients hear, and the first impression that shapes your brand. Ryan and Marissa discuss how to turn that reality into a competitive advantage.📺 Want to hear our entire discussion with Ryan and Marisa? Watch on YouTube The News Congratulations to Neil Katyal for overturning Trump’s unconstitutional tariffs. Big law firms like Jenner & Block, WilmerHale, Perkins Coie, and Susman Godfrey stand strong, proving that not all big law groups are wusses. And yes, your paralegals are still more important than you thought. Chapters: 00:00 Dirty Hands and Native Berries 02:34 News: Legal Wins and Law Firm Backbone 04:07 Why Paralegals Matter for Marketing 06:07 The Paralegal Training Gap 06:33 Hiring Great Paralegals (Even with Zero Experience) 08:45 Marketing Law Firm Jobs to Non-Legal Talent 09:18 When It’s Time to Let a Paralegal Go 10:14 Operational Tips for Better Paralegal Performance 10:18 Let Paralegals Schedule Their Own Calls 11:47 Send Paralegals to Conferences Too
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    16 m
  • This Lawyer Went to the Olympics and Stood Up for Minnesota

    This Lawyer Went to the Olympics and Stood Up for Minnesota
    Mar 11 2026
    A real Olympian on our little podcast?! Athlete and lawyer Rich Ruohonen shows us all how excellence and commitment are good for business. And, more importantly, how standing up for what’s right as both a citizen and a representative of the law is so necessary in our current cultural climate. ---- Okay, so maybe you can’t be an Olympian, but you can grow your business by pursuing your passions, investing in your community, and showing genuine care for those around you. Gyi and Conrad are honored to welcome Rich Ruohonen, the oldest-ever American winter Olympian, to talk about his experiences with the American Curling team in the 2026 Milano Cortina Olympic Games. Oh, and for all you lawyers out there, Rich shares down-to-earth insights on how his personal injury law firm engages with their community. Later, in the wake of the killings of Renée Good and Alex Pretti, Rich was compelled to use the Olympic stage to speak out about ICE violence in his home state of Minnesota. He shares what that experience meant for him as both a lawyer and a citizen of our great country. Thank you to Rich for representing our country and the profession so well. 📺 Watch: Rich's Olympic Speech The News: Guess this wasn’t a no-brainer—don’t be a dummy and talk about sensitive information with public AI chatbots. This case shows us why: United States v. HEPPNER And, in more AI nonsense: Lawyer apologizes for fake quotes, fabricated judgments generated by AI in murder case. Yikes. And, some lawyer skulduggery in South Carolina: Lowcountry Attorney Charged with Defrauding $1.5M from Mt. Pleasant Law Firm and Clients. Eesh. On a lighter note, get your tickets for the LHLM Summit! Yay! Listen Next: The One Where Gyi and Conrad Rock the Boat Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok r/LHLM In This Episode: 00:00 Fit Check 02:24 Starting with the News 07:50 Introducing Olympian Lawyer Rich Ruohonen 08:18 Rich's Olympic Journey in Curling 15:15 Curling, Law, and Business: The Intersection of Being an Athlete and a Trial Lawyer 29:11 Making a Stand: Rich Ruohonen's Olympic Speech on the Rule of Law in Minnesota 41:18 Closing & Final Thanks
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    48 m
  • Help, My Law Firm Is Stuck! – Should I Expand Practice Areas or Locations?

    Help, My Law Firm Is Stuck! – Should I Expand Practice Areas or Locations?
    Feb 25 2026
    Business feeling stagnant in your smaller market? Contradictory to our previous claims, adding a new practice area might be just the thing. But first, new Direct Business Search data just dropped—what do you do now? ----- Fantastic news, everybody—Google has finally segmented out your Direct Business Search results. What does that mean for you? Gyi and Conrad hash out the details to help you understand how this new data could affect your tactics and budget, ultimately bringing better focus to your marketing efforts. Later, we’ve often said that finding your niche area in legal practice can be a very effective way to capture more business in your market. Buuut… is that always true? Could there, perchance, be a situation where adding new practice areas is the best move for your business? Gyi and Conrad discuss the pros and cons of practice expansion and how to stay tactical and competitive in the process. The News: Very clever PR stunt, folks. – Cheeky law firm offers to help Native American tribe evict Billie Eilish from their land after smug Grammys rant. Just want to offer our appreciation to Rich Ruohonen for being an awesome athlete, lawyer, and citizen of our great country – A 54-year-old personal injury lawyer from Minnesota just became the oldest US Winter Olympian Google Direct Business Search data now showing in LSAs. Fresh Near Media Research is on its way. Stay tuned! Listen Next: LHLM Office Hours Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok r/LHLM
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    42 m
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