Liquidation flipping is one of the simplest online business models most people overlook. In this episode, Ben Knegendorf and Jon Warren sit down with Shannon Jean — a serial entrepreneur who’s built multiple seven figure businesses and now dominates the liquidation and closeout game.

Shannon breaks down the entire process step by step: how liquidation auctions actually work, where to find deals from retailers like Costco and Target, how to price inventory using data (not emotion), and why “boring products” often make the most money. He also shares real examples from his mastermind — including people turning $2K into $10K flips and building six-figure resale operations from their garages.

Whether you’re in ecommerce, dropshipping, or just want to build a scrappy side business, this episode is a crash course in turning excess inventory into cash.

Business is simple. People are lazy.

Find Shannon Jean's Auction Starter Guide at https://shannonjean.com/auctions

Find Shannon Jean's Mastermind at https://shannonjean.com/mastermind

Sponsor:

The only sponsor today is us.

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Everyone online is suddenly selling PDFs and calling it “digital dropshipping.”

Supposedly, people are making $4,000 a day selling AI written guides, Notion templates, and checklists. So we decided to pull it apart and see what’s actually real.

Ben and Jon break down how this trend started, who’s really making money, and why “digital dropshipping” is just the same old info business wearing new clothes. They build and price out their own PDF products live, debate if the margins are worth the hype, and pick which idea they’d actually launch to test it.

No fluff, no gurus, no screenshots of Stripe accounts — just two operators figuring out if this new wave of online business is legit or nonsense.

Business is simple. People are lazy.

Sponsor:

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Timestamps:

00:00 - Introduction: PDF dropshipping ads everywhere — is it viable or bullshit?

05:45 - Jon's first idea: Business startup PDF

10:25 - Ben's first idea: Bitcoin for Beginners PDF

13:10 - Jon's second idea: Dad PDF

17:54 - Ben's second idea: SEO Blueprint PDF

20:33 - Jon's third idea: Better husband PDF

24:18 - Ben's third idea + bonus ideas: SWEAT Framework PDF, Monetary Policy, PDF Business Model, Step Parenting PDF

38:50 - Decision time: Who will pick what? The challenge begins! Find out in a future episode how Jon and Ben did with their picks.

We found a guy making content in five minutes a day that averages 250K views per short.

He’s betting $100 every single day — blackjack, scratch offs, sports bets, prediction markets — and somehow built an audience that’s worth way more than the money on the table.

Ben and Jon break down why the gambling isn’t the business, the audience is, and how “The Casino King” created a perfect daily content loop.

Then Ben unveils his SWEAT Framework — Stakes, Wrapped, Effortless, Audience driven, Trackable — the five part system behind viral short form content.

From $100 flips and one minute SEO challenges to a public “Ask for a Discount” confidence series, they dissect what makes content addictive and what ideas could actually work in real life.

Business is simple. People are lazy.

If you like this episode, subscribe to the channel, leave a review, and share it with someone who actually loves business.

Sponsor:

The only sponsor is us.

If you like this episode, subscribe to the channel, leave a review, and share it with someone who actually loves business.

Timestamps:

00:00 - Introduction: Casino King example — gambling $100/day averaging 250K views per short

05:04 - The SWEAT Framework: Stakes, Wrapped, Effortless, Audience driven, Trackable explained

14:52 - Brainstorming examples: "Will It Blend," GeoGuessr, and hot ball experiments

21:07 - Bad ideas that failed the framework: Flipping items, diet challenge, flash sales

24:18 - Good ideas evaluated: Starting a business series (Grade B), Finding keywords daily (Grade A-)

38:08 - Best idea: Daily discount asking challenge inspired by Noah Kagan (Grade A)

45:35 - Monetization strategies and challenge to audience to try the framework