Local business ideas, side hustles, and simple ways to make money offline are everywhere. This episode breaks down a postcard advertising business that can be started with no money by selling ad space to local businesses.

Rachel from Big Sky Automation explains how “community cards” work, one postcard sent to thousands of homes with multiple local businesses sharing the cost. The postcards are sent using Every Door Direct Mail EDDM through the USPS, so you can reach thousands of homes without ever buying a list.

Then Ben and Jon get into what actually matters with Rachel, how you sell spots before you build anything, who to pitch, and how this turns into a simple local business without upfront cost.

Find more on Big Sky Automation and check out their their community with our referral link at Community Card Playbook. Get started today!

Topics covered:

• how the postcard ad business works

• Every Door Direct Mail (EDDM) postcards

• selling ad spots before building anything

• pricing at $150-$250 per business and scaling up

• how to find and pitch local businesses

• using Facebook and email outreach to close deals

• why “junk mail” still works as advertising

• indirect vs direct response marketing

• choosing the right businesses for each card

• turning one postcard into recurring revenue

This is a simple local business hiding in plain sight. No inventory. No ads. Just selling access to attention.

Business is simple. People are lazy.

https://lowbarpod.com/

Join the private Low Bar Pod community and hang out with BK and Jon plus all of our other awesome members! — https://low-bar-pod.circle.so/checkout/membership

Sponsor:

Sleep like you’re dead (in a good way).

Grab yours at https://SwitchSupplements.com/lowbar

Use code LOWBAR for $10 off Killswitch — the sleep aid for people who can’t stop thinking about business.

Timestamps:

00:10 — What are community cards?

02:32 — Make $1,000 this weekend!?

06:07 — Indirect vs. direct advertising

11:46 — Branding and offer-based advertising

14:15 — How to find clients

17:35 — Pricing and finding the sweet spot

21:32 — Business success and positive feedback

27:15 — Designing the cards and templates

31:35 — Printing and shipping the cards

35:05 — Setting expectations

43:36 — Scaling beyond postcards



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#LowBarPodcast #Entrepreneurship #BusinessTalk #Founders #Podcast #LocalBusiness #SideHustle #Advertising #OfflineBusiness #MakeMoney

Topics: local business ideas, postcard advertising, offline business, make money locally, side hustle, advertising business

Digital products, PDF businesses, and growing a podcast all sound simple until you actually try to execute.

A few months ago, Ben and Jon said they would build PDF products, sell them, and grow the podcast. This is the follow up on what actually happened.

Both PDFs got built. Neither got launched. And the reasons were different. One came down to time and prioritization. The other came down to uncertainty around Facebook ads, funnels, landing pages, and how to actually sell a low ticket product.

Then they shift into the second part of the experiment: podcast growth. What they looked at, what metrics actually matter, what they pay attention to, and what most people completely misunderstand about growing a show.

Ben and Jon walk through what got done, what didn’t, and what actually moves the needle when you’re trying to build something new.

Topics covered:

• building and selling PDF products

• low ticket digital product strategy

• Facebook ads, funnels, and landing pages

• messaging and ad hooks that convert

• why most funnels fail early

• podcast growth strategy and metrics

• what to track vs what to ignore

• why execution stalls even for experienced operators

Most people don’t fail because the idea is bad. They fail because they never actually ship.

Business is simple. People are lazy.

https://lowbarpod.com/

Join the private Low Bar Pod community and hang out with BK and Jon plus all of our other awesome members! — https://low-bar-pod.circle.so/checkout/membership

Sponsor:

KetoneAid Ke4 — Tastes terrible. Isn't cheap. Will make you uncomfortably productive.

Grab yours at https://ketoneaid.com/lowbar for free shipping — the flow state in a bottle that lets me get more done in 2 hours than most people do all day.

Timestamps:

00:50 — Both PDFs are finished…

01:48 — Why Ben stalled vs why Jon stalled

05:58 — The real bottleneck

12:45 — The simplest way to actually sell a PDF

16:35 — Messaging that actually makes people buy

21:45 — Why most Facebook ads and funnels fail early

24:30 — How to take action?

25:46 — Podcast growth: what we actually tracked

32:30 — YouTube collaboration

35:40 — How our growth compares to others

38:43 — What matters vs what doesn’t when growing a show

40:25 — Ninja Creami idea

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Topics: digital products, pdf business, information products, podcast growth, make money online, facebook ads, funnels

#lowbarpodcast #Entrepreneurship #BusinessTalk #Founders #Podcast #DigitalProducts #PodcastGrowth #FacebookAds #MakeMoneyOnline #InfoProducts

Local business ideas and side hustles are everywhere, but most people overlook the easiest opportunities right in their own town or city.

Ben and Jon walk through three local business ideas that can generate real revenue without experience, a big budget, or anything complicated.

They dive into how a local TV ad network works, where you place screens in bars, waiting rooms, and small businesses, then sell ad space to local companies. They also cover building a local email newsletter that aggregates everything happening in your town and monetizes through ads.

Finally, they get into a simple service business helping restaurants fix bad photos that are costing them customers, and how that can turn into a higher value marketing offer.

Topics covered:

• local TV ad network business model

• how to sell ads to local businesses

• building and monetizing a local newsletter

• simple service businesses you can start quickly

• fixing restaurant photos for profit

• how to spot overlooked local opportunities

These are not complicated online businesses. They are simple ideas hiding in plain sight that most people ignore because they are not flashy or new.

Business is simple. People are lazy.

https://lowbarpod.com/

Join the private Low Bar Pod community and hang out with BK and Jon plus all of our other awesome members! — https://low-bar-pod.circle.so/checkout/membership

Sponsor:

Sleep like you’re dead (in a good way).

Grab yours at https://SwitchSupplements.com/lowbar

Use code LOWBAR for $10 off Killswitch — the sleep aid for people who can’t stop thinking about business.

Timestamps:

00:00 — 3 local business opportunities hiding in your city or town

00:52 — The bar TV ad business explained

04:45 — Startup costs and profit breakdown

09:21 — Sales Strategies for Securing Locations

16:45 — Alternative High-Traffic Locations

24:32 — The Local Email Newsletter Model

32:34 — Bundling Local Advertising Services

37:53 — Fixing restaurant photos as a service business

41:26 — Pitching Food Photography and Google Optimization

Follow us on Social

Instagram — https://www.instagram.com/lowbarpod/

Facebook — https://www.facebook.com/LowBarPod

X — https://x.com/LowBarPodcast

TikTok — https://www.tiktok.com/@lowbarpodcast

Topics: local business ideas, side hustles, offline business, make money locally, service business, local advertising, newsletter business