Start This Postcard Ad Business With No Money — Ep. 31

Local business ideas, side hustles, and simple ways to make money offline are everywhere. This episode breaks down a postcard advertising business that can be started with no money by selling ad space to local businesses.

Rachel from Big Sky Automation explains how “community cards” work, one postcard sent to thousands of homes with multiple local businesses sharing the cost. The postcards are sent using Every Door Direct Mail EDDM through the USPS, so you can reach thousands of homes without ever buying a list.

Then Ben and Jon get into what actually matters with Rachel, how you sell spots before you build anything, who to pitch, and how this turns into a simple local business without upfront cost.

Find more on Big Sky Automation and check out their their community with our referral link at Community Card Playbook. Get started today!

Topics covered:

• how the postcard ad business works

• Every Door Direct Mail (EDDM) postcards

• selling ad spots before building anything

• pricing at $150-$250 per business and scaling up

• how to find and pitch local businesses

• using Facebook and email outreach to close deals

• why “junk mail” still works as advertising

• indirect vs direct response marketing

• choosing the right businesses for each card

• turning one postcard into recurring revenue

This is a simple local business hiding in plain sight. No inventory. No ads. Just selling access to attention.

Business is simple. People are lazy.

https://lowbarpod.com/

Join the private Low Bar Pod community and hang out with BK and Jon plus all of our other awesome members! — https://low-bar-pod.circle.so/checkout/membership

Sponsor:

Sleep like you’re dead (in a good way).

Grab yours at https://SwitchSupplements.com/lowbar

Use code LOWBAR for $10 off Killswitch — the sleep aid for people who can’t stop thinking about business.

Timestamps:

00:10 — What are community cards?

02:32 — Make $1,000 this weekend!?

06:07 — Indirect vs. direct advertising

11:46 — Branding and offer-based advertising

14:15 — How to find clients

17:35 — Pricing and finding the sweet spot

21:32 — Business success and positive feedback

27:15 — Designing the cards and templates

31:35 — Printing and shipping the cards

35:05 — Setting expectations

43:36 — Scaling beyond postcards



Follow us on Social

Instagram — https://www.instagram.com/lowbarpod/

Facebook — https://www.facebook.com/LowBarPod

X — https://x.com/LowBarPodcast

TikTok — https://www.tiktok.com/@lowbarpodcast

#LowBarPodcast #Entrepreneurship #BusinessTalk #Founders #Podcast #LocalBusiness #SideHustle #Advertising #OfflineBusiness #MakeMoney

Topics: local business ideas, postcard advertising, offline business, make money locally, side hustle, advertising business