Jony Ive and Marc Newson have made their mark with the interior of the new Ferrari Luce. The response has been predictably immediate and intense.

Some see a revolutionary rethinking of how electric cars should feel.

Others see a perfectly resolved collection of beautiful objects that nonetheless miss what a Ferrari should be all about

What does this interior say about how we design cars, and the relationship between industrial and automotive designers and car culture?

And what's the difference between "good" design and character?

Drew and Joe unpack the debates that the Luce has sparked—and discover that, whether you like it or not, there's far more to talk about than meets the eye.

That's it for this episode! Thanks for listening.

If you like what you hear, please leave a review for us on your favourite podcasting platform. It helps other folk like you find us!

And you can sign up for Looking Out - The Newsletter, the sidekick to our podcast, here: automobility.substack.com

There's been a lot said about how the Jaguar's rebrand and the Type 00 look. But what do they mean? And what do they say about the culture of the company that created them? Joe and Drew dive in to the most talked about launch in a long time.

Links:

Rory Sutherland on the rebrand

Why Jaguar Had To Blow Up Its Brand In Order To Save It

Why Does The New Jaguar Type 00 Look Like A Concrete Shithouse? An Ex-Jaguar Land Rover Designer Explains

Emergency Pod: Jaguar’s Rebrand - Fearless or Foolish?

Emergency Pod: New Jaguar revealed - Worthy or Wasted?

That's it for this episode! Thanks for listening.

If you like what you hear, please leave a review for us on your favourite podcasting platform. It helps other folk like you find us!

And you can sign up for Looking Out - The Newsletter, the sidekick to our podcast, here: automobility.substack.com

Joe and Drew aren't short of opinions. While the boys might be sometimes (often?) wrong, at the very least, an opinion gives us something to discuss, something to weigh the merits of. In this episode of Looking Out, they sincerely wish the automotive industry would have some stronger opinions of its own.

Topics covered include the relaunch of Scout by Volkswagen, the Paris Motorshow, Renault's emerging range of retro EVs, the 5, the 4, and the upcoming Twingo, and the Zeekr Mix.

That's it for this episode! Thanks for listening.

If you like what you hear, please leave a review for us on your favourite podcasting platform. It helps other folk like you find us!

And you can sign up for Looking Out - The Newsletter, the sidekick to our podcast, here: automobility.substack.com

What the hell happened at Tesla's We, Robot event!? Joe and Drew dive in to the design disappointments of that fateful day and reflect on an industry in short supply of inspiration.

That's it for this episode! Thanks for listening.

If you like what you hear, please leave a review for us on your favourite podcasting platform. It helps other folk like you find us!

And you can sign up for Looking Out - The Newsletter, the sidekick to our podcast, here: automobility.substack.com

Hoo boy, it's been a beat!

But: Joe and Drew are back with a dissection of everything that's wrong with the Bugatti Tourbillon's windshield wiper, and the massively missed opportunity that is Apple's second-generation CarPlay.

That's it for this episode! Thanks for listening.

If you like what you hear, please leave a review for us on your favourite podcasting platform. It helps other folk like you find us!

And you can sign up for Looking Out - The Newsletter, the sidekick to our podcast, here: automobility.substack.com

This episode gets personal!

Join Joe and Drew as they explore the sensory and emotional components of car design through the lens of their beloveds: the Mercedes W140 S-Class and the Porsche 911.

In this episode, they delve into their stories with these cars and how they came to be so meaningful to them.

They also discuss the importance of strong convictions around what character means to a brand, and how cars are paragons of multi-sensory orchestration.

That's it for this episode! Thanks for listening.

If you like what you hear, please leave a review for us on your favourite podcasting platform. It helps other folk like you find us!

And you can sign up for Looking Out - The Newsletter, the sidekick to our podcast, here: automobility.substack.com

In this episode, we dive in to software-defined vehicles (SDVs) and what they mean for the customer experience.

We cover why car makers are developing them, including their need to diversify revenue streams in saturated markets, and the ability to deliver over-the-air updates.

We also talk about some of the pitfalls, like accelerated obsolescence and good ol' enshitification.

And we talk about the character we loose when everything becomes software-defined.

📨 Subscribe to Looking Out - The Newsletter, the partner to the podcast.
https://automobility.substack.com

🤝 Connect with us on LinkedIn
Drew - https://www.linkedin.com/in/drewpasmith/
Joe - https://www.linkedin.com/in/joseph-s-92863a2/

🔗 Links
Sam Saha's superb deep-dive on the software defined vehicle: https://sambuddha.com/share/vehiclesoftware/Saha_DefiningVehicleSoftware_002_SDV.pdf

📸 Follow us on Instagram
https://www.instagram.com/lookingoutpodcast/

⏰ Time stamps
00:00 Pre-roll
03:42 The impending obsolescence of the software-defined vehicle
05:31 Background for the show
11:54 The car as part of a much larger ecosystem
17:18 The questionable wisdom of trying to do it all
19:33 Data as the new oil and the enshitification of the car
23:00 The pros of Ford Pro
46:11 Post-roll

🎧 Listen and subscribe to the podcast
Apple - https://podcasts.apple.com/au/podcast/looking-out-the-podcast/id1636199763
Spotify - https://open.spotify.com/show/0YschSrj672jQOGt3R5eE5?si=59bde6c819844fc8
Other platforms and streaming - https://podcast.lookingout.io

That's it for this episode! Thanks for listening.

If you like what you hear, please leave a review for us on your favourite podcasting platform. It helps other folk like you find us!

And you can sign up for Looking Out - The Newsletter, the sidekick to our podcast, here: automobility.substack.com

Joe and Drew take a look at the most significant exhibits and announcements coming out of Milan Design Week, and the Beijing Auto Show. And they touch on Tesla. How couldn't they?

📨 Subscribe to Looking Out - The Newsletter, the partner newsletter to this podcast.
https://automobility.substack.com

🤝 Connect with us on LinkedIn
Drew - https://www.linkedin.com/in/drewpasmith/
Joe - https://www.linkedin.com/in/joseph-s-92863a2/

📸 Follow us on Instagram
https://www.instagram.com/lookingoutpodcast/

That's it for this episode! Thanks for listening.

If you like what you hear, please leave a review for us on your favourite podcasting platform. It helps other folk like you find us!

And you can sign up for Looking Out - The Newsletter, the sidekick to our podcast, here: automobility.substack.com