By Marina Ilari

Successful localization of cover art requires understanding cultural differences to attract local players. In this article, the author analyzes different regions’ cover art for two games, The Legend of Zelda: Breath of the Wild and Carmageddon.

By Rodrigo Fuentes Corradi

The author discusses the importance of strategic account management for language service providers (LSPs) in the face of AI advancements, arguing that account management is often overlooked and underutilized, despite being crucial for organic growth and customer loyalty.

By Marina Ilari and Sham AlBdour

Adapting game elements like character design, storylines, and themes to fit cultural norms can significantly increase engagement. The authors detail the Tiny Minies app’s local culturalization strategies for the Middle East and North Africa region, a fast-growing gaming market with a substantial Arabic-speaking population.

By Tamara Tirják

Video game developers create fictional languages to enhance world-building, immerse players, and foster communities. Tamara Tirják, head of localization at Frontier Developments, discusses considerations when developing these languages, focusing on the Planco language from Planet Coaster and Planet Zoo.

By Ewandro Magalhães

The author shares his impressions on how games travel across language and culture, drawing comparisons among make-believe games, board games, and video games. He asserts that game localization is not duplication, but rather a strategic reenactment and even a form of diplomacy.

In this episode, Teresa Toronjo, Localization Manager at Malt, talks about how a single person can harness AI and automation to deliver timely, high-quality localized content across marketing, legal, and product teams.

Teresa dives into Malt’s hybrid workflow—immediate machine translations followed by human review—explains key KPIs like error-free requests and time-to-market, and shares why translators remain indispensable for cultural nuance. She also discusses how to build strategic partnerships with stakeholders, balance orchestration versus one-stop processes, and position localization as a driver of long-term global growth.

We speak with Carol Velandia, founder and CEO of Equal Access Language Services and creator of the Effective Inclusion to Language Access framework. Carol shares her powerful journey—from interpreting in hospitals to developing a human-centered model for institutional change—and makes a compelling case for language access as a civil rights issue.

Carol unpacks common misconceptions, the importance of centering limited English proficient individuals in policy and practice, and the need to shift from transactional interpreting to structural inclusion.

In celebration of Haitian Heritage Month, MultiLingual Magazine brings together leading voices from the Haitian linguistic and cultural community to reflect on the richness, resilience, and global impact of Haitian identity.

A meaningful conversation with Marleen Julien (Creole Solutions), Junior Mesamours (JR Language Services), and Websder Corneille (Indiana University), moderated by MultiLingual CEO Eddie Arrieta.