Localization Today Podcast Por MultiLingual Media arte de portada

Localization Today

Localization Today

De: MultiLingual Media
Escúchala gratis

Acerca de esta escucha

 Global business leaders turn to MultiLingual for the latest coverage of language, technology, business, and culture.© 2022 MultiLingual Media LLC Ciencias Sociales Economía Política y Gobierno
Episodios
  • What’s in a Cover? The art and localization of video game covers

    What’s in a Cover? The art and localization of video game covers
    Jun 9 2025

    By Marina Ilari

    Successful localization of cover art requires understanding cultural differences to attract local players. In this article, the author analyzes different regions’ cover art for two games, The Legend of Zelda: Breath of the Wild and Carmageddon.
    Más Menos
    8 m
  • From Business Intelligence to Business Wisdom

    From Business Intelligence to Business Wisdom
    Jun 9 2025
    LSP growth through more strategic account management

    By Rodrigo Fuentes Corradi

    The author discusses the importance of strategic account management for language service providers (LSPs) in the face of AI advancements, arguing that account management is often overlooked and underutilized, despite being crucial for organic growth and customer loyalty.
    Más Menos
    19 m
  • Culturalization in Video Game Localization: Beyond Translation

    Culturalization in Video Game Localization: Beyond Translation
    Jun 9 2025

    By Marina Ilari and Sham AlBdour

    Adapting game elements like character design, storylines, and themes to fit cultural norms can significantly increase engagement. The authors detail the Tiny Minies app’s local culturalization strategies for the Middle East and North Africa region, a fast-growing gaming market with a substantial Arabic-speaking population.
    Más Menos
    9 m
adbl_web_global_use_to_activate_webcro805_stickypopup
Todavía no hay opiniones