In this week's discussion, Emily chats with Hannah Kirkpatrick, Social Media Manager at Fareway Stores Inc., a Midwest grocer with 139 stores across seven states. Hannah dives into local marketing strategies and the power of influencer marketing. Discover how Fareway utilizes store-specific content and collaborates with micro-influencers to create engaging campaigns. Plus Fareway isn’t afraid to have a little fun on social media! Tune in to hear how Fareway is generating excitement for new store openings and fostering community engagement through social media.

TUNE IN FOR TOPICS LIKE:

1:15 Hannah’s career journey & landing the role at Fareway

2:11 A day in the life of a social media manager

3:33 Store specific marketing vs. overall brand marketing

6:23 Integrating influencers into your marketing strategy

9:09 The different types of influencers Fareway works with

12:15 Misconceptions in the influencer marketing space

15:35 Strategies for marketing store expansions

19:20 Marketing trends Hannah’s excited about for 2024

21:47 What’s up next for Fareway

Listen to this week’s Local Marketing School conversation!

Other episodes you'll enjoy if you enjoyed Hannah’s episode:

#1: The Power of Everyday People in Influencer Marketing | Charise Flynn & Emily Steele, Co-Founders at Hummingbirds

#5: Staying Authentic while Scaling a CPG Brand | Nola Morris, Thelma’s Treats

Don't hesitate to reach out! We'd love to hear from you on Instagram and find out which episodes you're enjoying the most. Your feedback is so important to us! Please take a moment to rate the show and leave a review - it supports our ongoing Local Marketing School journey and helps us develop more content that addresses what you’re hoping to learn more about!

Follow along with Hannah: LinkedIn | Instagram

Follow Fareway: Website | Instagram | TikTok | Facebook

Connect with Host Emily: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠Follow Local Marketing School on Social: Instagram | TikTok | YouTube

Follow Hummingbirds on Social: ⁠Instagram | LinkedIn | Facebook

Ready to work with local influencers? Download our free guide!

Curious what type of influencer you should be working with? Take our quiz!

This podcast is produced by Hummingbirds. Learn more about Hummingbirds at hummingbirds.com.

In this week's discussion, Emily chats with Lucy Dana, CEO & Co-Founder of One Trick Pony, a delicious peanut butter brand made from Argentinian peanuts and Patagonian sea salt. Lucy walks us through the intricacies of sourcing peanuts, standing up an ecommerce arm and securing retailers across the country. She also highlights the importance of building and maintaining strong relationships with both buyers and customers. Don't miss her updates on upcoming product launches and more!

TUNE IN FOR TOPICS LIKE:

0:29 Lucy’s background and One Trick Pony’s origin story

4:01 Getting a peanut butter company off the ground

5:53 First steps into ecommerce & selecting flavor SKU’s

11:09 Building strong local buzz

14:11 Retailer expansion strategies for One Trick Pony

19:16 A fun milestone in the brand building journey so far

21:22 Tools Lucy would recommend to emerging brands

23:03 Leaning in to unscalable but meaningful tactics

25:25 Upcoming launches and changes in store for One Trick Pony

Listen to this week’s Local Marketing School conversation!

Other episodes you'll enjoy if you enjoyed Lucy's episode:

• #5: Staying Authentic while Scaling a CPG Brand | Nola Morris, Thelma’s Treats

• #7: From Local Markets to a National Spotlight | Steven Vigilante, OLIPOP

Don't hesitate to reach out! We'd love to hear from you on Instagram and find out which episodes you're enjoying the most. Your feedback is so important to us! Please take a moment to rate the show and leave a review - it supports our ongoing Local Marketing School journey and helps us develop more content that addresses what you’re hoping to learn more about!

Follow along with Lucy: LinkedIn

Find One Trick Pony: Website | Instagram | TikTok

Connect with Host Emily: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠Follow Local Marketing School on Social: Instagram | TikTok | YouTube

Follow Hummingbirds on Social: ⁠Instagram | LinkedIn | Facebook

Ready to work with local influencers? Download our free guide!

Curious what type of influencer you should be working with? Take our quiz!

Stay ahead in the influencer marketing world - Tap into our webinars and resources!

This podcast is produced by Hummingbirds. Learn more about Hummingbirds at hummingbirds.com.

In this week's discussion, Emily delves into the journey of OLIPOP with Steven Vigilante, the brand's Director of Growth and Partnerships. Steven provides an insider's view of OLIPOP's humble beginnings, from its local market learning experiences at demos and events to its current expansive presence in over 30,000 stores, and its collaborations with high-profile brands and celebrities like Mattel's Barbie, country artist, Kane Brown, and Nascar driver, John Hunter Nemechek. This episode offers a rare glimpse into the marketing playbook of the better-for-you soda brand, revealing the strategic moves that are propelling OLIPOP to the forefront of the beverage industry.

TUNE IN FOR TOPICS LIKE:

00:38 Steven’s background and the launch of OLIPOP

6:34 Initial vision for OLIPOP

8:21 Starting locally and learning from your first markets

11:01 What you can learn from demoing

12:58 Transitioning to an e-commerce offering

14:38 Expansion model for consumer brands

16:16 Shifting your marketing mindset from a local focus to national

19:56 OLIPOP’s city blitz initiatives

22:43 Approach to collaborations and partnering with Barbie

27:45 Finding strategic partners to align with your brand

29:49 The right marketing mix of celebrity voices & everyday people

34:18 Big or small, your brand should be doing this

Listen to this week’s Local Marketing School conversation!

Other episodes you'll enjoy if you enjoyed Steven’s episode:

• #5: Staying Authentic while Scaling a CPG Brand | Nola Morris, Thelma’s Treats

• #6: Aligning Values & Leveraging Creativity in Partnerships | Catherine Baxter, Nettie

Don't hesitate to reach out! We'd love to hear from you on Instagram and find out which episodes you're enjoying the most. Your feedback is so important to us! Please take a moment to rate the show and leave a review - it supports our ongoing Local Marketing School journey and helps us develop more content that addresses what you’re hoping to learn more about!

Follow along with Steven: ⁠ LinkedIn

Find OLIPOP: Website | Instagram | Facebook | TikTok | LinkedIn

Connect with Host Emily: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠Follow Local Marketing School on Social: Instagram | TikTok | YouTube

Follow Hummingbirds on Social: ⁠Instagram | LinkedIn | Facebook

Ready to work with local influencers? Download our free guide!

Curious what type of influencer you should be working with? Take our quiz!

Stay ahead in the influencer marketing world - Tap into our webinars and resources!

This podcast is produced by Hummingbirds. Learn more about Hummingbirds at hummingbirds.com.