• Living Alchemy - Creating Value in a Crowded Vitamin Market

  • Apr 22 2025
  • Duración: 33 m
  • Podcast

Living Alchemy - Creating Value in a Crowded Vitamin Market

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  • Resumen

  • In this episode, we sit down with Whitney Douglas, Head of Sales for North America at Living Alchemy. The supplement space is packed, but Living Alchemy has carved out a clear lane with its unique fermentation process and commitment to whole food ingredients.

    We talk about how the brand positions itself in a saturated market, how education drives velocity at retail, and why fermentation is their not-so-secret advantage when it comes to efficacy and customer loyalty.
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