What do you do when off-the-shelf tech doesn’t cut it? You build your own. Filippo Fiori, co-founder of Due Cucina and a former nuclear engineer, shares how they developed proprietary back-of-house software to perfect pasta timing and streamline operations. Learn how small teams can build smart, user-friendly tools that actually get used—and scale with intention.

This episode unpacks the real talk from RLC around digital systems: Should you build from scratch? Buy an out-of-the-box solution? Or go hybrid?

Joseph Szala of 3Owl lays out:

• What happens when you follow someone else’s roadmap

• How decoupled architecture balances cost, control, and innovation

• Case studies from Duck Donuts and Great American Cookies

🎧 A must-listen for restaurant marketers, digital leaders, and anyone rethinking their tech stack.

Too many focal points = digital chaos. In this episode, we explore why the most effective websites and apps center around a single, resonant message—what we call the lead singer. Using the metaphor of a concert, we unpack how to create smoother, more intuitive digital journeys that keep users engaged and reduce friction at every turn.

Perfect for CMOs, UX designers, and anyone responsible for digital guest experiences.

What You’ll Learn:

• Why clarity beats complexity in digital design

• How to structure your website like a concert experience

• The “Rule of Three” for managing supporting content

• How physical world logic should guide your digital strategy

🎙️ Like this episode? Follow us for more high-impact digital insights.

In this episode, Joseph Szala is joined by Brooke Heinzmann, Senior Director of Product Marketing at Qu, to unpack Q’s sixth annual 2025 State of Digital report — one of the most trusted data sets on enterprise restaurant tech strategy.

Together, they explore six major trends shaping the future of fast casual and QSR brands:

1. Winning back the guest

2. Tech consolidation as a mandate

3. Loyalty without unified data will fail

4. The kiosk surge continues

5. Kitchen innovation is the next frontier

6. Digital sales are stabilizing

Along the way, you’ll hear candid takes on what’s working (and what’s not), how long tech really takes to roll out, and why “set it and forget it” is a recipe for regret. Whether you’re a restaurant marketer, tech provider, or digital strategist, this episode is filled with data-backed insights to guide your next move.

🔗 Access the full visualized report:https://www.qubeyond.com/2025-state-of-digital-restaurant-report/

🎙 Follow Brooke on LinkedIn: https://www.linkedin.com/in/brooke-heinzmann/

#RestaurantTech #QSR #FastCasual #DigitalStrategy #RestaurantMarketing #LoyaltyPrograms #RestaurantOperations

Time to dust off your restaurant’s digital experience (DX) and turn clicks into cash! In this episode, we’re breaking down how multi-unit restaurant leaders can spring clean their online presence to boost orders and revenue—no full redo needed. From a commerce-ready homepage to SEO-charged product pages (PDPs) and lightning-fast site speed, we’re sharing practical steps to make your DX work harder. Perfect for anyone running multiple locations who wants better guest engagement and bigger returns.

Here’s what’s inside:

• Declutter your homepage for instant order wins
• Amp up PDPs with upsells and smarter UX
• Fix overlooked spots like loyalty and account pages
• Why speed is your secret revenue weapon

🎯 Takeaway: Small changes, massive impact—start today!

Love this? Share it with your team, drop us a review, and follow for more restaurant leadership insights. What’s your next DX move—homepage or PDPs? Let us know in the comments on our socials (@[YourHandle])! New episodes drop weekly—don’t miss out.

#RestaurantDX #MultiUnitRestaurantTips #DigitalExperienceHacks #RestaurantLeadership #OnlineOrderingBoost

Creativity’s cool—until it buries the ‘order now’ button in a restaurant website’s flash-fest. We’re diving into why function trumps all: speed (fast sites win), simplicity (menu, locations, boom), and sales (push what sells). Inspired by my Nation’s Restaurant News article, this ep’s for anyone who’s battled pop-ups for a burger. Love it? Follow for more digital gold!

Building a multi-unit restaurant brand is hard. Now imagine bringing an already successful concept from overseas and launching it in the U.S. – where no one knows the brand, the competition is fierce, and guest expectations are sky-high. That’s exactly the challenge Troy Hooper is tackling as he leads Pepper Lunch into the American market.

With 533 locations worldwide, Pepper Lunch is a sizzling success across Asia, but in the U.S., it’s a fresh startup. In this episode of Little Raps, we get into the nuts and bolts of how Troy is building brand awareness, selecting franchise partners, and ensuring the operational and digital experience is seamless.

🔑 Key Takeaways:

✔️ How to educate a new market while staying true to your brand’s authenticity

✔️ The importance of multi-unit franchise partnerships and what Pepper Lunch looks for in an operator

✔️ Balancing menu localization vs. staying true to the brand

✔️ The technology stack that’s powering Pepper Lunch’s U.S. expansion

✔️ How Troy and his team use LinkedIn and social media to build buzz and credibility

✔️ Solving the challenge of off-premise dining for a sizzling, on-premise experience

This one’s packed with insights for restaurant operators, franchise leaders, and tech-forward hospitality pros.Don’t miss it!

🎙 Subscribe for more episodes on restaurant tech, digital experiences, and brand growth.

🛎 Connect with Troy Hooper on LinkedIn: https://www.linkedin.com/in/jtroyhooper/

🔗 Learn more about Pepper Lunch: https://www.pepperlunchrestaurants.com/

🔥 Follow Rapturous for more restaurant insights: https://rapturous.co

🏈 The Super Bowl isn’t just about football—it’s a masterclass in strategy, preparation, and execution. And guess what? The same principles apply torestaurant digital experiences! In this episode, we break down two game-changing takeaways:

1️⃣Prepared teams dominate—winning brands alignmarketing, operations, tech, and leadership around a common goal.

2️⃣Don’t fumble the digital experience—a massive ad spend means nothing if your websiteisn’t built for seamless ordering and ROI-driven performance.

Want to create awinning playbook for your restaurant brand’s digital strategy?Hit play and get in the game! 🎧