What do you do when off-the-shelf tech doesn’t cut it? You build your own. Filippo Fiori, co-founder of Due Cucina and a former nuclear engineer, shares how they developed proprietary back-of-house software to perfect pasta timing and streamline operations. Learn how small teams can build smart, user-friendly tools that actually get used—and scale with intention.

This episode unpacks the real talk from RLC around digital systems: Should you build from scratch? Buy an out-of-the-box solution? Or go hybrid?

Joseph Szala of 3Owl lays out:

• What happens when you follow someone else’s roadmap

• How decoupled architecture balances cost, control, and innovation

• Case studies from Duck Donuts and Great American Cookies

🎧 A must-listen for restaurant marketers, digital leaders, and anyone rethinking their tech stack.

Too many focal points = digital chaos. In this episode, we explore why the most effective websites and apps center around a single, resonant message—what we call the lead singer. Using the metaphor of a concert, we unpack how to create smoother, more intuitive digital journeys that keep users engaged and reduce friction at every turn.

Perfect for CMOs, UX designers, and anyone responsible for digital guest experiences.

What You’ll Learn:

• Why clarity beats complexity in digital design

• How to structure your website like a concert experience

• The “Rule of Three” for managing supporting content

• How physical world logic should guide your digital strategy

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