This episode of Little Raps dives into the books worth gifting to the restaurant leaders, entrepreneurs, and operators in your life. I unpack the titles that have inspired me, challenged my thinking, and strengthened how I approach brand, leadership, and growth.

You’ll hear my take on powerful works from friends and industry pros including David Feldman, Peter Lazar, Chip Klose, and Jason Brooks, along with insights behind my own books, The Bullhearted Brand and Mass Behaving.

If you want to fuel someone’s leadership journey with ideas that actually change how they show up, this list will get the job done. Tune in, take notes, and share the titles that shaped your year.

Restaurant leaders love to borrow moves from the big dogs. It feels safe. It feels validated. It also sends far too many brands straight into bad decisions. In this episode, Joseph breaks down how survivorship bias and confirmation bias collide to push operators into tech stacks, marketing programs, and partnerships they cannot sustain.

You will learn how to evaluate decisions from your own operational reality, how to avoid chasing “best in class” solutions that don’t fit your brand, and how to build a decision making process rooted in clarity instead of imitation.

If you’re navigating tech choices, evaluating partners, or pushing growth with a lean team, this episode will save you money, time, and regret.

Follow, share, and rate the show on Spotify to help more restaurant leaders make smarter decisions.

In this episode of Little Raps, Joseph shares insights from his talk at Branders Fest in New York City—where he unpacked why so many restaurant digital experiences fall flat and how to fix them. He breaks down seven essentials every brand should evaluate to drive more revenue, stronger loyalty, and happier guests. From site speed to seamless integration, this is your checklist for turning digital disappointment into delight.

Follow Little Raps for quick, strategic takes on branding, hospitality, and the digital experiences that move people—and profits.