Episodios

  • Liquid Death's Killer Collabs: Red Wine, Pebbles & Punk-Rock Marketing Mastery

    Liquid Death's Killer Collabs: Red Wine, Pebbles & Punk-Rock Marketing Mastery
    Dec 14 2025
    Liquid Death BioSnap a weekly updated Biography.

    Liquid Death just dropped jaws with a killer collab on Severed Red, a limited-edition red wine partnering with 19 Crimes, infusing each bottle with a drop of their mountain water for an ominously dark blend of toasted hazelnut, coconut and violet notes, complete with AR experiences charging their mascot Murder Man with murdering thirsts. Parade reports fans are calling it absolutely killer, available only while supplies last on the 19 Crimes site. Meanwhile, whispers of Cereal Criminal, a PEBBLES-flavored sparkling water tie-up with Post Consumer Brands, bubbled up in their 2025 highlights, teasing bold unexpected deliciousness that fits Liquid Deaths punk-rock vibe perfectly. Adweek spilled on November 5 that the brands sales secret isnt just comedy but a ruthless media strategy connecting investments to quick store wins, like many CPGs chasing. Dot LA revisited their epic rise, from a $75 million Series C at over $500 million valuation led by Science Inc to a whopping $700 million Series D, projecting $130 million revenue in 2022 after doubling from $45 million the year prior, with CEO Mike Cessario eyeing flavored waters like Berry It Alive and Mango Chainsaw now in 29000 spots from Whole Foods to 7-Eleven. No fresh public appearances or social buzz popped in the last few days, but their irreverent marketing keeps Murder Man slaying, turning haters tracks into metal albums and celeb endorsements from Wiz Khalifa to The Deep into cult gold. Stay thirsty, darlings—this waters too cool to sip quietly.

    Get the best deals https://amzn.to/3ODvOta

    This content was created in partnership and with the help of Artificial Intelligence AI
    Más Menos
    2 m
  • Liquid Death's Killer Instinct: Skyrocketing Growth and Edgy Marketing in the Beverage Industry

    Liquid Death's Killer Instinct: Skyrocketing Growth and Edgy Marketing in the Beverage Industry
    Dec 10 2025
    Liquid Death BioSnap a weekly updated Biography.

    Liquid Death has been on an absolute tear lately, cementing its status as one of the fastest-growing beverage brands on the planet. The Santa Monica-based water company just hit a seven hundred million dollar valuation following a Series D funding round led by Science Inc., with major investors including Live Nation, PowerPlant Partners, and Hinge Capital. This is according to reporting from dot.LA, which noted that the company's co-founder and CEO Mike Cessario stated they believe Liquid Death may be the fastest growing non-alcoholic beverage of all time, reaching in just three years what took Monster four years and Celsius twelve years to accomplish.

    On the product front, things are heating up considerably. The brand launched an entirely new line of energy drinks on December third with four distinct flavors, hitting Amazon at twenty-one ninety-nine for a twelve-pack. Throughout December, these energy drinks are rolling out to Walmart, Target, and Albertsons with varying price points. This represents a significant expansion beyond their core canned water offerings into the broader energy drink category, where they're competing directly against established players.

    Liquid Death continues its signature irreverent marketing approach with brand collaborations that raise eyebrows and generate buzz. The company partnered with Treasury Wine Estates to launch a limited-edition release pairing the nineteen Crimes wine brand with their canned water, blending two distinctly different consumer categories in classic Liquid Death fashion. They also recently teamed up with MaryRuth's vitamins and supplements for a limited-edition bedtime supplement, complete with the brand's characteristically unhinged marketing aesthetic featuring clown-killer imagery.

    The creative momentum remains strong as well. Marketing strategists have noted that Liquid Death used AI in particularly effective ways through fan-made advertisements that resonated with audiences, demonstrating how the brand continues to generate organic content and community engagement. This grassroots energy combined with their in-house entertainment approach keeps them ahead of traditional beverage marketing playbooks.

    Cessario has maintained that the company keeps marketing spend at twelve percent of revenues while scaling aggressively, a disciplined approach that suggests confidence in their model's sustainability. With around seventy percent of sales now coming from flavored tea and low-sugar flavored drinks according to reporting from WARC, the brand has successfully diversified beyond their initial pure water positioning while maintaining their core identity as the anti-establishment beverage choice for a generation seeking authenticity in a sea of corporate sameness.

    Get the best deals https://amzn.to/3ODvOta

    This content was created in partnership and with the help of Artificial Intelligence AI
    Más Menos
    3 m
  • Liquid Death's Macabre Moves: Energy Drinks, Ozzy's DNA, and a Bloody Wine Collab

    Liquid Death's Macabre Moves: Energy Drinks, Ozzy's DNA, and a Bloody Wine Collab
    Dec 7 2025
    Liquid Death BioSnap a weekly updated Biography.

    My name is Biosnap AI, and in the past few days Liquid Death has been busy turning hydration into a full blown saga of product launches and macabre brand extensions. According to The Takeout and Bleeding Cool, the company just rolled out a new Sparkling Energy line on December 3, a zero sugar, better for you energy drink in four theatrically named flavors Murder Mystery, Scary Strawberry, Tropical Terror, and Orange Horror, each with 100 milligrams of coffee sourced caffeine and added vitamins, now selling on Amazon with Walmart, Target, and Albertsons rollouts through December. The launch is being framed as Liquid Deaths move into functional fuel rather than jitter juice, with lifestyle and food outlets reviewing it as a credible new player in the crowded energy space, a development that is likely to matter long term because it pushes the brand beyond water and flavored seltzer into a full beverage platform.

    At almost the same time, Treasury Wine Estates announced through industry outlets like Wine Business and Drinks Intel that its rebellious 19 Crimes wine label has teamed with Liquid Death on a limited edition California red blend called Severed Red, a bottle that reportedly includes a drop of Liquid Death mountain water and a QR code that unlocks an augmented reality backstory for Murder Man, the brands fictional mascot. Foodbeast reports that Severed Red is on sale online now with a broader retail push coming in early 2026, a cross category collaboration that cements Liquid Deaths persona as a pop culture character as much as a drink.

    On the stunt front, MediaPost reports that Liquid Death is selling a tiny run of cans claimed to contain Ozzy Osbournes DNA, complete with his signature, another in a series of high concept shock campaigns designed to dominate social feeds and keep the brand in the cultural gossip column. Meanwhile a December 6 upload flagged in a Food Theory video titled Liquid Death Just FCKED Itself is driving social debate over whether the brands relentless edginess has finally gone too far; that backlash angle is commentary, not yet backed by hard business data, but it underscores how closely the publics watching every move this so called metal water brand makes.

    Get the best deals https://amzn.to/3ODvOta

    This content was created in partnership and with the help of Artificial Intelligence AI
    Más Menos
    3 m
  • Liquid Death's Killer Moves: Sparkling Energy, Wine Collab, and a Shocking Talent Shift

    Liquid Death's Killer Moves: Sparkling Energy, Wine Collab, and a Shocking Talent Shift
    Dec 3 2025
    Liquid Death BioSnap a weekly updated Biography.

    Liquid Death has had an explosive week of product launches and brand expansion that solidifies its position as one of the beverage industry's most aggressive innovators. The canned water company unveiled its Sparkling Energy line, a zero-sugar energy drink featuring 100 milligrams of natural caffeine sourced from coffee beans. The launch includes four flavors: Murder Mystery, Scary Strawberry, Tropical Terror, and Orange Horror. Each can is formulated with essential vitamins and L-Theanine, deliberately engineered to match the caffeine content of a single cup of coffee. The product was co-formulated by board-certified surgeon Dr. Darshan Shah and launched first on Amazon before rolling out to major retailers including Walmart, Target, and Albertsons throughout December.

    But the energy drink launch is just half the story. Liquid Death simultaneously announced a collaboration with 19 Crimes wine to produce Severed Red, a limited-edition California red blend infused with hazelnut, coconut, and violet notes. Each bottle contains a drop of Liquid Death mountain water and includes a QR code unlocking an augmented reality experience centered around the brand's mascot, Murder Man, and his fictional criminal backstory. The wine will hit retailers in January 2026, showcasing the brand's continued expansion beyond beverages into experiential products.

    On the personnel front, Mitchell Krupp, an early investor and former board member at Liquid Death who helped establish the company's initial trajectory, has accepted a major new role as Chief Business Development Advisor at A-GAME Beverages. Krupp's appointment represents a significant talent shift within the functional beverage sector, though his departure from Liquid Death operations appears tied to pursuing broader investment opportunities rather than any internal conflict.

    These developments underscore Liquid Death's relentless brand extension strategy. The company has transformed from a niche canned water brand leveraging death metal aesthetics into a multi-category beverage player with legitimate product innovation. The sparkling energy line represents a direct competitive move against established players like Monster and Red Bull, while the wine collaboration demonstrates willingness to pursue unexpected retail channels. Each product maintains the brand's signature irreverent marketing voice and commitment to clean ingredient profiles. Industry observers note that Liquid Death's strategy of combining functional beverage formulation with theatrical branding continues attracting both devoted followers and mainstream retail partnerships, positioning the company for potential significant growth heading into 2026.

    Get the best deals https://amzn.to/3ODvOta

    This content was created in partnership and with the help of Artificial Intelligence AI
    Más Menos
    3 m
  • Liquid Death's Killer Moves: Energy Drinks, Expansion, and Unhinged Marketing Propel 2026 Growth

    Liquid Death's Killer Moves: Energy Drinks, Expansion, and Unhinged Marketing Propel 2026 Growth
    Nov 30 2025
    Liquid Death BioSnap a weekly updated Biography.

    Liquid Death is making major waves right now with a series of high-impact announcements and launches that signal serious momentum heading into 2026. The beverage brand just officially launched its sparkling energy drink line across major retail platforms including Amazon, Walmart dot com, and TikTok Shop, with full retail rollout expected in early 2026. This energy drink launch represents a significant category expansion for the company, which co-formulated the product with board certified surgeon and longevity specialist Dr. Darshan Shah. The formula features allulose to help maintain blood sugar levels, plus essential B12 and C vitamins, L-Theanine, and Magnesium for a healthier energy option.

    On the distribution front, Liquid Death announced robust West Coast expansion through partnerships with major distributors including Sunset Distributing in Southern California and Pacific Northwest players like The Odom Corp., Bigfoot Beverages, and Summit Beverage Distribution Co. These deals position the brand to strengthen its presence in key markets from Seattle to Alaska to Southern Oregon, right as the company prepares for broader growth.

    The brand continues its unhinged marketing approach with recent campaigns that have captured significant attention. Liquid Death released a limited edition bedtime supplement collaboration with vitamins brand MaryRuth's called Liquid Nighttime Multimineral, branded as Sleep like the Dead with a Coconut Scream flavor. The accompanying ad from the brand's in-house Death Machine studio featured an intentionally chaotic parody of classic sleep aid commercials, complete with tongue-in-cheek lyrics about murdering clowns.

    Meanwhile, founder and CEO Mike Cessario recently secured a major keynote speaking slot at the upcoming Bar and Restaurant Expo 2026, where he'll discuss how bold creativity and brand authenticity drove Liquid Death's remarkable growth trajectory. Cessario has been named to TIME100 Next, and under his leadership, Liquid Death earned recognition as number one in advertising on Fast Company's Most Innovative Companies list.

    Financially, the brand is demonstrating serious scale, having raised 1.4 billion dollars in a recent investment round and reporting 263 million dollars in global sales. The company maintains a lean marketing spend at just 12 percent of revenues while generating outsized cultural impact through its entertainment-first strategy. These recent developments underscore Liquid Death's evolution from a novelty water brand into a legitimate multi-category beverage powerhouse with serious distribution muscle and cultural relevance heading into 2026.

    Get the best deals https://amzn.to/3ODvOta

    This content was created in partnership and with the help of Artificial Intelligence AI
    Más Menos
    3 m
  • Liquid Death's Killer Expansion: New Deals, Energy Drinks, and Viral Marketing Domination

    Liquid Death's Killer Expansion: New Deals, Energy Drinks, and Viral Marketing Domination
    Nov 26 2025
    Liquid Death BioSnap a weekly updated Biography.

    Liquid Death is making headlines with a major expansion on the West Coast, securing new distribution deals with Sunset Distributing in Southern California and The Odom Corporation, Bigfoot Beverages, and Summit Beverage Distribution Co. across Washington, Southern Oregon, and Alaska. These partnerships are set to dramatically increase Liquid Death’s retail footprint and operational reach, especially as the brand prepares to launch its highly anticipated better-for-you energy drink line. According to Business Wire and Beverage Industry, the new sparkling energy drink is co-formulated with board certified surgeon and longevity specialist Dr. Darshan Shah, featuring 100mg of naturally sourced caffeine, no sugar, and a blend of stevia and allulose for sweetness, plus essential vitamins and minerals. The launch is timed to meet the demand of Liquid Death’s 15 million social media followers, with energy drinks already topping the shopping baskets of existing fans.

    Mike Cessario, founder and CEO of Liquid Death, emphasized the company’s rapid growth and multi-category platform, calling these new distributors “the perfect partners” for scaling up. Sunset Distributing’s JR Hand noted that Liquid Death is already one of their top brands by volume, and expanding into Los Angeles, the brand’s home base, is a major milestone. The Odom Corporation’s Brandon Odom echoed the excitement, highlighting Liquid Death’s disruptive presence in the better-for-you beverage space.

    On the marketing front, Liquid Death continues to dominate social media, ranking as the second most followed beverage brand globally on TikTok and Instagram. Recent campaigns have featured celebrities like Ozzy Osbourne and Kylie Kelce, with the latter starring in the “Kegs for Pregs” spot, which went viral. The brand’s entertainment-first approach, including comedic ads and collaborations, has driven unprecedented engagement, with in-house ads often achieving a 1:1 like-to-share ratio. Liquid Death is also set to air its second national Big Game spot in February 2026, following last year’s top-ranked beverage ad.

    There are no unconfirmed reports or rumors, but the brand’s aggressive expansion and innovative product launches suggest a strong trajectory for continued growth and influence in the beverage industry.

    Get the best deals https://amzn.to/3ODvOta

    This content was created in partnership and with the help of Artificial Intelligence AI
    Más Menos
    3 m
  • Liquid Death's Meteoric Rise: Killer Collabs, Viral Stunts, and a Game-Changing Energy Drink Launch

    Liquid Death's Meteoric Rise: Killer Collabs, Viral Stunts, and a Game-Changing Energy Drink Launch
    Nov 24 2025
    Liquid Death BioSnap a weekly updated Biography.

    Liquid Death has been everywhere this past week and absolutely refuses to chill in the background. The big headline is a wave of fresh West Coast distribution deals—Sunset Distributing in SoCal and three powerhouses in the Pacific Northwest: Odom Corporation, Bigfoot Beverages, and Summit Beverage Distribution Co.—all announced just days ago, amplifying their retail footprint up and down the coast. Founder and CEO Mike Cessario calls it a defining moment, linking the partnerships directly to Liquid Death’s meteoric rise and prepping the world for their next product bombshell—a better-for-you energy drink co-developed with surgeon and longevity specialist Dr. Darshan Shah, launching in mere weeks. The new energy line boasts just 100mg of naturally sourced caffeine per can—no synthetics, no sugar, no sneaky sweeteners like sucralose or aspartame, just a unique stevia-allulose blend, plus L-Theanine, magnesium, and B vitamins. This could be a long-term game changer given how energy is the top purchase among their existing customers and 15 million social followers. If past launches are any indicator, expect retail disruption and wild social chatter.

    Speaking of social, Liquid Death’s entertainment-first marketing engine remains aggressive and weird in all the right ways. Their Ozzy Osbourne DNA-in-iced-tea-cans stunt landed global headlines and trended across TikTok and Instagram. Publications like StoryChief and WARC dissected the campaign’s shock value, noting it as a case study in authentic viral buzz. The brand continues to create and share comedic ads—favorites like ‘Small Cans’ and ‘Toxic Avenger’ are racking up likes, shares, and nearly perfect virality ratios. They briefly overtook almost every other beverage brand in engagement, second only to Coke globally, and just announced a second national Big Game spot airing this February.

    Notably, Liquid Death keeps building credibility: new executive appointments, industry collaborations (like the Spinal Tap limited ’11-pack’ launch and a wine collab with 19 Crimes called Severed Red), and regular features at major events like Cannes Lions—where Mike Cessario emphasized how confusing people is its best disruption tactic, and why comedy is their cartwheel through a crowded category. No evidence of crisis or large missteps is apparent; speculation appears limited to fans predicting which celebrity or stunt will wind up in their cans next. Liquid Death remains the most entertaining, most unexpectedly significant beverage story of late November—an undeniable force in both retail and culture, with the moves it’s making now set to leave an outsized mark well into next year.

    Get the best deals https://amzn.to/3ODvOta

    This content was created in partnership and with the help of Artificial Intelligence AI
    Más Menos
    3 m
  • Liquid Death's Killer Collabs: Wine, Movies, and Controversy

    Liquid Death's Killer Collabs: Wine, Movies, and Controversy
    Nov 19 2025
    Liquid Death BioSnap a weekly updated Biography.

    Fresh off a string of headline-grabbing stunts and big-name collaborations Liquid Death is proving once again that disruption and spectacle are its most valuable currencies. Just yesterday Treasury Wine Estates and 19 Crimes unveiled Severed Red a limited-edition wine crafted with a single drop of Liquid Death Mountain Water in every bottle according to Shanken News Daily and PR Newswire. The moody California blend features the beverage disruptor’s notorious Murder Man as an honorary 19th Crimes convict and the launch is accompanied by augmented reality experiences plus a campaign cartoonishly celebrating the murder of thirst. The wine is out now online and hits retailers nationwide this January making it a rare cross-category partnership likely to keep Liquid Death top of mind far beyond the beverage aisle.

    On the pop culture front Liquid Death crashed theaters as the in-universe sponsor of the dystopian game show in Paramount’s new The Running Man film. Marketing Dive highlights the cleverness of Liquid Death’s custom ad featuring Colman Domingo’s character pitching the beverage as a way to “bury your thirst in a shallow grave” amid action sequences and bloodthirsty dystopia. With its own version of a Super Bowl moment right inside a major studio movie the brand cements its status as a cultural tastemaker and creative partner sought by the entertainment industry.

    Then there’s the social media buzz which went into overdrive after a podcast episode by Tim Pool questioned the authenticity of a charitable commitment on Liquid Death’s website according to Spreaker sending ripples through multiple online communities. The company’s handling of the dispute is under scrutiny this week as the story continues to circulate on platforms like TikTok and Twitter. Meanwhile on digital and retail media the brand’s Chief Media Officer Benoit Vatere is touting a hacker’s approach to Meta buying up retail media and prioritizing reach according to MediaPost.

    Liquid Death’s flair for limited releases and viral collaborations shows no signs of slowing. Last week the brand auctioned off a one-of-a-kind 85-pound casket-shaped cooler with Yeti their “Casket Cooler” constructed as an art piece fit for Halloween racked up over 500 bids and a final price north of 42000 reports MediaPost. The campaign came on the heels of their Amazon-sellout “Hot Fudge Sundae Sparkling” and a celebrity-packed Death Dust launch with Ozzy Osbourne this summer.

    Liquid Death’s billion-dollar trajectory and cult following have only deepened as it doubles down on irreverent narratives influencer partnerships and creative worldbuilding. While industry watchers credit Liquid Death with rewriting the playbook for beverage branding the brand faces ongoing questions about the authenticity and longevity of its charitable and social impact promises—a story sure to keep it in the headlines for months to come. All speculation aside its mix of spectacle and savvy continues to capture the thirst and the imagination of a generation.

    Get the best deals https://amzn.to/3ODvOta

    This content was created in partnership and with the help of Artificial Intelligence AI
    Más Menos
    3 m