Liquid Death's Killer Collabs: Red Wine, Pebbles & Punk-Rock Marketing Mastery

Liquid Death BioSnap a weekly updated Biography.

Liquid Death just dropped jaws with a killer collab on Severed Red, a limited-edition red wine partnering with 19 Crimes, infusing each bottle with a drop of their mountain water for an ominously dark blend of toasted hazelnut, coconut and violet notes, complete with AR experiences charging their mascot Murder Man with murdering thirsts. Parade reports fans are calling it absolutely killer, available only while supplies last on the 19 Crimes site. Meanwhile, whispers of Cereal Criminal, a PEBBLES-flavored sparkling water tie-up with Post Consumer Brands, bubbled up in their 2025 highlights, teasing bold unexpected deliciousness that fits Liquid Deaths punk-rock vibe perfectly. Adweek spilled on November 5 that the brands sales secret isnt just comedy but a ruthless media strategy connecting investments to quick store wins, like many CPGs chasing. Dot LA revisited their epic rise, from a $75 million Series C at over $500 million valuation led by Science Inc to a whopping $700 million Series D, projecting $130 million revenue in 2022 after doubling from $45 million the year prior, with CEO Mike Cessario eyeing flavored waters like Berry It Alive and Mango Chainsaw now in 29000 spots from Whole Foods to 7-Eleven. No fresh public appearances or social buzz popped in the last few days, but their irreverent marketing keeps Murder Man slaying, turning haters tracks into metal albums and celeb endorsements from Wiz Khalifa to The Deep into cult gold. Stay thirsty, darlings—this waters too cool to sip quietly.

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