In this episode of the Life Insurance Academy Podcast, Roger Short dives into one of the most overlooked keys to sales success: certainty.

Have you ever left a client meeting knowing they should have said yes… but instead you heard, “I need to think about it”? The problem isn’t the product, the carrier, or even the client—it’s belief.

✅ Belief in the product
✅ Belief in the company
✅ Belief in yourself

When you show up with conviction, your clients feel it. Certainty is contagious, and it’s what transforms stalled conversations into life-changing decisions.

In this episode, we’ll unpack:

• Why belief is the missing piece in most sales conversations

• How to build unshakable conviction in what you sell

• The 3 levels of belief every agent must master

• How to transfer certainty so clients feel empowered to act
  
  

This isn’t just about selling policies. It’s about protecting families, securing legacies, and fulfilling your calling as an agent.

🔔 Don’t forget to subscribe to the Life Insurance Academy Podcast for weekly insights, strategies, and encouragement to grow your business and impact lives.

From “setback” to “set up.” 💥
In this episode of the Life Insurance Academy Podcast, Roger Short sits down with Marcus Simon, Founder of Simon Legacy Financial, to unpack how losing 90% of his income and team in 2022 became the turning point that launched a fast-growing, multi-vertical insurance agency (Life, Health/Medicare & Retirement). Marcus shares transparent lessons on rebuilding, leadership, and why sustainability + time freedom now drive every decision.

If you’ve been knocked down—or you’re ready to level up—this conversation will give you a blueprint for the next chapter.

• Control what you can control: Own the vehicle, own the future.

• Relationships compound: Mentors and partners create sustainable growth.

• Fail forward: Two failed exams → first $10K month → thriving agency.

• Lead with mission: “It’s not because people will die—it’s because the people you love will live.”

• Systems > hype: Repeatable processes across Life, Health/Medicare, and Retirement unlock time freedom.
  
  

• Website (consults, careers): SimonLegacyFinancial.com

• Facebook: Marcus Simon

• Instagram: @MrWealthyVibes_
  
  

• Coaching, courses, and bootcamps: LifeInsuranceAcademy.org

• Subscribe for weekly episodes & tactics: @LifeInsuranceAcademy

Objections aren’t roadblocks—they’re signals. In this episode of the Life Insurance Academy Podcast, we unpack the root causes behind common objections so you can stop fighting surface-level pushback and start solving what’s really going on.

• The 5 root causes behind objections: Risk, Trust, Value, Urgency, Understanding

• How to “read the room” and hear the feelings behind the words

• Why “too expensive” is a value perception problem—not a price problem

• Simple reframes for “send it in the mail” and “now’s not a good time”

• How to build conviction so your business sticks and stays
  
  

• 🎯 3-Step Objection Framework + real scripts & slides: Available inside the LIA Coaching Program

• 🧠 Deep-Dive Coaching Series (4 sessions) on objections: Members access inside the platform

• 📦 Upcoming Bootcamp: Seats limited—lock yours in below
  
  

👉 Links
Coaching & Courses: https://lifeinsuranceacademy.org
Bootcamps: https://lifeinsuranceacademy.org/bootcamps

If this helped, like, subscribe, and drop the exact objection you’re battling in the comments—we may break it down in the next episode!

#LifeInsurance #SalesTraining #ObjectionHandling #Telesales #FinalExpense #InsuranceAgents #LifeInsuranceSales