If you’re planning for 2026 without knowing your numbers, you’re not planning, you’re guessing.

In this solo episode, Brian breaks down the 4 numbers every law firm owner must know before heading into annual planning:

• Average case value (including your zeros and how to handle those big outliers)
• Cost to acquire a new client (and why messy QuickBooks are silently killing your clarity)
• Total owner compensation (the real “am I winning?” number, not just revenue)
• Wanted lead to client conversion rate (the lowest-hanging fruit in your firm)

If you’ve ever thought:
“I sign everyone I want to sign,”
“I’m spending ‘about right’ on marketing,” or
“I’m making okay money, but it doesn’t feel worth the stress…”

…then this episode is your wake-up call.

Brian walks you through how to use these four metrics to:

• Build a firm you actually like showing up to on Mondays
• Stay in the game long enough to build real wealth
• Stop burning cash on marketing that doesn’t convert
• Decide if you’re truly better off as an owner, or just self-employed and exhausted

No fluff. No guru talk. Just a practical, numbers-driven framework so you can walk into your 2026 planning retreat with confidence instead of vibes.

Hit play, grab a notebook, and start measuring what actually matters.

Bonus:
Want to steal notes from the latest Great Legal Marketing (GLM) Summit? Get them for free at: glmsummitnotes.com

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn

Dreading your next tax bill… but too busy running your firm to do anything about it?

In this special Breakout session live from the Great Legal Marketing (GLM) Summit, Adam and Jackie Williams of Pennywise Tax Strategies walk us through 7 smart tax moves every law firm owner should make before December 31st if you want to keep more and pay less.

You’ll hear how firm owners are legally:

• Using the tax code to put more cash back in their pocket
• Structuring their firm (and life) so they’re not tipping the IRS
• Leveraging strategies like renting their home, paying their kids, and big-ticket deductions the right way
• Moving from “reactive CPA” to proactive tax planning that actually supports their goals

This isn’t theory. It’s what Adam and Jackie are doing every day with lawyers who are tired of grinding more hours just to watch the IRS eat the upside.

Listen in, then grab the notes:
Want the session notes and key takeaways from GLM (plus other Summit sessions)? Download them here: https://www.glmsummitnotes.com/

When you see how much value you get just from the notes, you’ll understand why lawyers fly in every year for the GLM Summit to learn how to build a profitable firm and a life they actually enjoy.

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn

When your intake gets sharper, everything else gets easier. In this episode, Brian sits down with Alabama injury lawyer Hunter Garnett to unpack how he builds teams that own outcomes, trains intake to convert without sounding scripted, and uses pods and clear scoreboards to drive profit. We get into hiring your next lawyer at the right time, ramping super-green assistants fast, onboarding experienced staff without chaos, and writing SOPs that people actually follow. Then we talk spend that makes sense. PPC, LSAs, and SEO. What to track. What to pause. How to match your marketing “spigot” to your capacity. Along the way, Hunter shares how community involvement brings better cases and how simple nurture turns past clients into superfans. Practical, candid, and built for operators who want results that last.

What you’ll learn

• The intake roles and training that move conversions
• How to structure pods, set scoreboards, and measure profit by team
• A simple way to time your next hire and onboard to speed
• The real-world economics of PPC, LSAs, and SEO for PI firms
• Community and client-nurture plays that compound

Connect with Hunter

• Email: hunter@gpinjurylaw.com
• LinkedIn: linkedin.com/in/hunter-garnett-56895876
• Firm: GP Injury Law (Garnett Patterson Injury Lawyers): huntsvilleinjurylawyers.com

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn

Most lawyers think growth starts with paid leads, slick branding, or a pricey SEO retainer. We take a different path. This episode walks through a lean $500 marketing stack designed for brand new attorneys and fresh law firms that want to become findable, credible, and convertible—fast. You’ll hear the exact steps to build proof of life online, create an offer that beats “free consultation,” and follow up like a pro without handing your client experience to an AI bot.

We start with the essentials: own your name and your firm’s name as domains, set up a professional email, and publish a no-frills, mobile-first, one-page website where every button works. Then we move to the channels that matter most for local discovery—claiming your Google Business Profile, choosing the right categories, writing a human description, and posting images that actually tell your story. You’ll also learn why consistent social handles matter, even if you’re not posting yet, and how a bare-minimum presence supports word-of-mouth referrals who inevitably check you online.

From there, we show you how to stand out with a niche lead magnet—a short, useful book that trades real value for permission-based follow-up. Price it high on Amazon, give it away free on your site, and capture email, phone, and mailing address to continue the conversation. We dive into follow-up that wins: short emails, quick calls, and personal Loom videos that acknowledge what prospects truly worry about—medical bills, car repairs, time off work—so they feel heard. Finally, we map a 30-day plan to gather Google reviews at moments of delight, repurpose them for credibility, and set your practice on a path to scalable, cost-efficient client acquisition.

If you’re ready to build a practice you actually like showing up to on Monday, this framework gives you momentum without burning cash. Subscribe, share with a lawyer friend who needs a clean start, and leave a review to tell us which step you’re taking first.

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn

Step into a packed breakout room at LexSummit 2025. The coffee is still warm, the questions come fast, and trial lawyer Mike Rafi is as candid as they come. This session is about social that serves a purpose. Not chasing viral hits, but speaking clearly to the people who might need you, and to the colleagues who might send you your next great case.

We start with the simple idea that wins on every platform: be useful. Mike walks through how he chooses a lane, why daily posting is easier than it sounds, and what a good 60-second video actually says. We talk about writing for clients and referrers at the same time, turning a website visit into a call through basic retargeting, and handling the occasional troll without losing your voice.

There is no fluff here. You will hear what has actually moved cases for modern firms. Short LinkedIn posts that build trust over time. Local stories that make your value obvious. Speaking gigs and bar journals that scale your reputation. Clear calls to action that turn attention into intakes. We close with a simple plan you can try this week: pick one platform, commit to two repeatable content types, and set up a small system that keeps you consistent when the docket gets loud.

Recorded live at LexSummit 2025. If this conversation helps, share it with the lawyer who keeps saying they will start posting tomorrow.

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn

Ever drafted the “I’m out” email and saved it as “send after bonus”? In this episode, Jonathan Hawkins returns to talk about the messy middle of law firm life: when to leave, how to leave without stepping on landmines, and how to know if “partner” is a leap or a leash. We get into the kitchen-table talk at home, what you can and can’t say to clients before you give notice, and the quiet costs of equity that no one puts in the brochure.

We also dig into the parts owners whisper about: slowing down departures without playing games, conflict waivers when friends want to be partners, when to update the partnership agreement, and what M&A really looks like for smaller firms, especially in PI. If you’re plotting an exit or trying to keep your team from plotting theirs, this one will feel familiar and useful.

Jonathan’s new book, The Law Firm Life Cycle, is our guide throughout, with simple checklists and plain-English frameworks you can use the minute the episode ends.

• Book: The Law Firm Life Cycle: Counsel for Every Stage of Your Law Firm’s Journey — Paperback ISBN-13: 9781964046808 (Amazon paperback: https://www.amazon.com/dp/1964046807
  • Kindle: https://www.amazon.com/dp/B0FT3K1WMY
  • B&N: https://www.barnesandnoble.com/w/1148475106
• Book landing page: https://www.lawfirmgc.com/law-firm-life-cycle/
• Website: https://www.lawfirmgc.com/
• LinkedIn: https://www.linkedin.com/in/jonathan-hawkins-law-firm-general-counsel/

If this episode sparks a decision, start with the book chapter on planning your exit, then replay the section on client communications and do the kitchen-table talk tonight. Your future self will thank you.

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn

Picture a new client on day 17. They signed last week. Their neck still hurts. Their inbox is quiet. The silence makes the story in their head louder. Did the firm forget me?

That moment is where this episode lives. From the first call through the first 30 days and beyond, Brian Glass sits with Gyi Tsakalakis and Abogado Jared Jaskot to map a simple system for better client communication and steadier client engagement. They show how to set client expectations on day one, why a real voice every 30 days calms anxiety, and how a welcome kit or closeout letter can anchor the relationship. You will hear where digital tools help and where they don’t. Chatbot for intake, sure. Automation for reminders and scheduling, yes. But the real wins come from mixing law firm technology with a human check-in that proves you are working the file.

If you care about legal marketing that feels like service, legal practice management that your team can keep, and a client experience that earns five-star reviews, this is your playbook. We cover using SMS over email when it fits, capturing preferences early, routing DMs back into your system, and building evergreen videos that answer common questions without repeating yourself. Keywords you will hear throughout: client communication, client expectations, digital tools, chatbot, automation, and the habits that make a modern practice run.

Recorded at Kaleidoscope 2025 by 8AM (formerly, Affinipay) with Brian, Gyi, and Jared.

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn

What happens when one of the original voices in solo law practice meets the cutting edge of AI?

At 8AM’s Kaleidoscope event, Brian sat down with Carolyn Elefant - legendary founder of MyShingle, author of Solo by Choice, and environmental justice attorney fighting Big Energy with bold strategy and even bolder tech.

In this conversation, Carolyn shares how she:

• Turned a dot-com-era blog into a pipeline for high-value clients
• Uses AI to decode 200-page rulings in minutes (and train new lawyers fast)
• Created a playbook so effective, government agencies distributed it for her
• Is building an AI-first law firm offshoot with scalability in mind

This isn’t your average solo practice story. It’s a deep dive into how to work smarter, build authority, and design a law firm that actually fits your life — not the other way around.

Whether you’re solo-curious, tech-savvy, or just sick of the billable grind, this episode will make you rethink what’s possible.

Hit play and get inspired by Carolyn’s unapologetic, future-facing approach to law.

Connect with Carolyn:
www.myshingle.com
LinkedIn: https://www.linkedin.com/in/carolynelefant/

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn