Tifiny Swedensky shares her expertise as a fractional CMO for law firms, revealing the essential roles, strategies, and metrics needed to build an effective marketing department that consistently delivers results.

• The six key roles every growing law firm marketing department needs
• Why having a dedicated intake manager is critical for converting leads
• How to structure a smaller four-person marketing team for maximum effectiveness
• The importance of consistent weekly marketing tasks like social posts, newsletters, and content
• Why output beats perfection in legal marketing
• How to properly allocate your marketing team's time (50% routine tasks, 10% data, 40% unique initiatives)
• Why attribution in marketing is often misleading
• Top marketing strategies for 2024 including Facebook retargeting, local service ads, and community events
• Essential marketing tools and technologies for law firm marketing departments
• The value of marketing director mastermind groups for sharing ideas and resources

Grab your tickets for Tif’s event at special pricing for LBTB listeners here: https://www.sharpcookiedev.com/sharp-marketing-seminar-glm/

Visit sharpcookiemarketing.com to learn more about Tiffany's marketing director mastermind program and marketing audits for law firms.

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn

What if I told you the secret to delivering exceptional client experiences in your law firm isn't working harder—it's working smarter through thoughtful automation? In this eye-opening presentation from the HONA Disrupt Festival, Brian Glass shares how his Virginia-based personal injury practice achieved 400% growth by combining cutting-edge automation with deep human connection.

When COVID-19 hit, the traditional client engagement model collapsed overnight. No more in-person consultations. No more handshakes. Just voices on phones and faces on screens. For many firms, this created a devastating disconnect with clients. But for Brian's team, it sparked an innovation opportunity: using technology to become more human, not less.

Brian pulls back the curtain on his firm's client journey, contrasting "good automation" that feels warm and anticipatory with "bad automation" that feels cold and transactional. The difference is striking. From personalized video messages that address clients' unspoken fears to "shock and awe" welcome boxes that arrive at clients' homes within days of signing, these touchpoints create the emotional foundation for trust throughout the case lifecycle.

The most powerful insight? Clients don't judge law firms primarily on case results—they judge them on communication. A staggering 50% of malpractice claims involve communication failures, not competency issues. This explains why a firm can secure an objectively excellent settlement yet still receive scathing reviews if the client's emotional journey wasn't properly managed.

Brian's approach has yielded not just remarkable growth, but something even more valuable: clients who feel genuinely cared for during one of life's most stressful experiences. By automating the redundant, his team maximizes the personal, creating space for the empathy that distinguishes exceptional client service from merely adequate representation.

Ready to transform your practice through automation that enhances humanity rather than diminishes it? Discover how to create systems that free your mental bandwidth for the high-value work only you can do, while still delivering the consistent, caring communication your clients crave.

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn

What happens when a burned-out litigator walks away from the courtroom—not to retire, but to build something better?

In this episode, Brian Glass sits down with Chicago-based attorney Jonathan Merel, who left a toxic law firm with no business plan, a second baby on the way, and a recession looming—just to prove he could build something human, modern, and meaningful. Sixteen years later, he leads a thriving 20-attorney practice that's redefining what family law can look like.

Jonathan shares the exact mindset shifts that took him from solo grinder to law firm CEO, how hiring a divorce coach transformed his client experience, and why emotional burnout is the silent killer in legal careers. From talent retention and marketing mistakes to automation, AI hesitations, and managing client expectations, this conversation pulls back the curtain on what it really takes to scale with soul.

If you’ve ever felt torn between practicing law and building a business—or wondered if it’s possible to grow without selling your sanity—this episode is your permission slip to think bigger.

To learn more about Jonathan or connect with his firm, visit www.merelfamilylaw.com or find him on LinkedIn: Jonathan Merel

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn