Most businesses fight tooth and nail to earn the attention of potential buyers… only to waste it with outdated, boring, and ineffective case studies.

In this episode of the Level Up Business Podcast, JR sits down with James De Roche—founder of Lead Comet and former high school teacher—to unpack the psychology behind attention and how to keep it long enough to move prospects from curiosity to commitment. James shares how his background in education taught him how to earn trust in seconds, and how he now applies that same skill to help companies craft Sales-Ready Case Studies that drive real results.

You’ll learn the four critical elements every case study must include (urgency, risk, cost of inaction, and stakes), why traditional “CSR” formats fall flat, and how to write for the actual buyer—not your marketing team. If your case studies aren’t closing deals, this episode is your wake-up call.

Most entrepreneurs are unknowingly robbing themselves. You work hard, you hustle, and yet something invisible keeps capping your growth. That’s the hidden heist—limiting beliefs and emotional baggage around money that you didn’t even know you were carrying.

In this episode, JR sits down with The Hidden Heist author Bill Cates to uncover what’s really stealing your wealth—and how to take it back. You’ll learn how to spot the patterns, rewrite your money story, and finally feel at peace with earning, keeping, and growing your income. This isn’t just about making more money—it’s about feeling good when you do.

What if the future you’re chasing isn’t somewhere out there—but already inside you, waiting to be tuned into? That’s exactly what today’s guest, Chris Walker, believes. He’s the founder of Encoded, and he’s helping entrepreneurs upgrade their internal operating systems by unlocking the power of their frequency.

In this episode, we dive into why frequency—not more knowledge or harder work—is now your greatest edge in business. We’ll unpack how Chris built the Encoded Frequency Training System (a combination of journal prompts, AI-powered decoding, rewiring routines, and alignment-based actions) to help you read, recalibrate, and amplify your internal signal.

You’ll also get a front-row seat to his six-tier model of frequency, methods to reprogram limiting beliefs, and how to shift from doing by force to creating by resonance.

Whether you’re feeling stuck, overextended, or like your next level is just out of reach—this is the map you need to re-enter the game from the inside out.