Turning Case Studies into Sales Assets with James De Roche

Most businesses fight tooth and nail to earn the attention of potential buyers… only to waste it with outdated, boring, and ineffective case studies.

In this episode of the Level Up Business Podcast, JR sits down with James De Roche—founder of Lead Comet and former high school teacher—to unpack the psychology behind attention and how to keep it long enough to move prospects from curiosity to commitment. James shares how his background in education taught him how to earn trust in seconds, and how he now applies that same skill to help companies craft Sales-Ready Case Studies that drive real results.

You’ll learn the four critical elements every case study must include (urgency, risk, cost of inaction, and stakes), why traditional “CSR” formats fall flat, and how to write for the actual buyer—not your marketing team. If your case studies aren’t closing deals, this episode is your wake-up call.