Today we are re-publishing this fantastic episode from our archive as our planned episode has been delayed for technical reasons.

Our guest Joy Das Gupta has built an incredible career in loyalty, spending over thirteen years shaping many of the most exciting and innovative propositions at Starbucks in the US market.

Now an independent loyalty consultant, Joy works with clients such as Brooks Running and has previously supported global brands including Coca-Cola, Stanley Black & Decker, Cisco Systems, and Samsung during his time at Merkle.

In this episode, Joy shares valuable insights along with common pitfalls that loyalty professionals should watch out for, making this conversation as relevant today as ever.

Listen to enjoy our conversation with Joy Das Gupta from Das Gupta Consulting LLC.

Show Notes:

1) Joy Das Gupta

2) Watch the full interview at www.Loyalty.TV

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

Recognised as the most decorated loyalty brand in global awards, Myer One has been on an extraordinary journey of transformation since 2019.

In this episode, Rob Pope, GM Customer at Myer, reveals how the program has evolved into the ‘beating heart’ and ‘engine room’ of Australia’s second-largest apparel retailer. With data as the driving force, Myer One has crafted a powerful, customer-first success story.

Hosted by Amanda Cromhout.

Show Notes:

1) Myer One

2) Intrapreneuring (Book)

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

Hosted by Paula Thomas, today's episode features the announcement of guest host Lisa Brightwell – the Founder and Managing Director of Bright Insights Consulting - a boutique loyalty consultancy firm based in the UAE.

Bright Insights is a renowned consulting firm who are designing, building and running loyalty programs for some of the best known and most respected brands in this region.

In today’s episode, you’ll hear the extraordinary expertise that Lisa will be sharing with you each month, including her own insights, insights from her guests and her extended team of industry experts.

Please enjoy today’s conversation with Lisa Brightwell from Bright Insights Consulting.

Show notes:

1) Lisa Brightwell

2) Bright Insights Consulting

3) The Monk Who Sold His Ferrari

In this heartfelt episode, we welcome Jacqui Solly, Loyalty Manager at Australian Red Cross Lifeblood, to explore a truly unique loyalty program that goes beyond points and rewards. Jackie shares how simple acts of giving blood translate into hundreds of thousands of lives saved, alongside personal stories that reveal the deep emotional impact behind every donation.

We discuss how Lifeblood balances humor, advocacy, and intrinsic motivation to create a compelling donor experience, applying loyalty marketing principles in a life-changing context. Whether you’re a loyalty professional or simply curious about how small actions can create massive impact, this episode will inspire you to see loyalty in a whole new light.

Hosted by Carly Neubauer

Show Notes:

1)Jacqui Solly

2)Australian Red Cross Lifeblood,

3) Start with Why

This episode of Let's Talk Loyalty and Loyalty TV is in Spanish.

¿Quieres llevar tu estrategia de lealtad al siguiente nivel? En el episodio más reciente de "Let's Talk Loyalty en Español", contamos con la valiosa perspectiva de Federico Rosas Couret, Consultor Principal en Loyalty & Reward Co. y un experto de primera línea en Customer Loyalty. Federico nos revela cómo diseñar programas de lealtad que ofrezcan mucho más que solo puntos, la receta para lograr un desarrollo exitoso y cómo asegurar un compromiso que impregne cada rincón de tu organización. Además, compartiremos insights sobre la medición del desempeño adaptada a la madurez del programa, y cómo la data y la inteligencia artificial se convierten en tus mayores aliados.

Hosted by Alejandro Gonzalez-Saul

Show Notes:

1) Federico Rosas Couret

2) Loyalty & Reward Co

3) “El Ladrón de Arte” de Michael Finkel

In this episode, Shannon Miller from IBM and Tom Bockholt from Salesforce discuss how they are enabling clients to accelerate the adoption of AI to transform and elevate customer loyalty strategies and the end to end customer experience.

They explore how innovative companies are using AI to drive hyper-personalization, respond to evolving customer expectations, and embed loyalty across the customer journey.

The conversation touches on navigating investment risks, overcoming legacy system challenges, and the rising influence of content creators in an increasingly fragmented marketing landscape.

Case studies and real-world examples highlight how IBM and Salesforce help clients innovate, implement faster, and deliver measurable business value in an increasingly complex and fast-paced digital and AI powered environment.

This episode is sponsored by IBM and Salesforce.

Hosted by Bridget Blaise-Shamai.

Shownotes:

1) Shannon Miller

2) IBM

3) Tom Bockholt

4) Salesforce

5) Book: Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty by Patrick Lencioni

6) Book: Trailblazer: The Power of Business as the Greatest Platform for Change by Marc Benioff

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV

The Wiser Loyalty podcast series is produced in partnership between Let’s Talk Loyalty and The Wise Marketer™. Twice a month, we bring you an interview with a C-level executive who has transformed strategy into practical application to generate business results.

In this episode Bill Hanifin speaks with recognized industry figure Peter Menges, SVP Customer Engagement and Loyalty with Sandals Resorts International. Sandals is a boutique luxury resort,brand that is Caribbean based and global in its appeal.

In this session, you’ll hear Peter’s take on why loyalty is a by product of behavior, how to build and nurture vibrant customer communities and how customer experience is central to maintaining long term customer loyalty.

Show Notes:-

1) Peter Menges

2) Sandals Resorts International

3) The Storyteller: Tales of Life and Music

4) George Marshall: Defender of the Republic

Today we are re-publishing this fantastic episode from our archive as our planned episode has been delayed for technical reasons.

In this archived episode, Ben Lipsey — Senior Vice President of Customer Loyalty and President of Flying Blue, the joint loyalty program of Air France, KLM, and Transavia — shares a fascinating look into the evolution of airline loyalty.

Originally recorded at a time when Flying Blue had just surpassed 22 million members, Ben talks through their bold program updates, including new member propositions, pricing changes, and the creation of a dedicated legal structure for Flying Blue. He also reveals their plans to explore a subscription-based loyalty model.

Revisit this conversation for timeless insights on innovation, structure, and strategy in one of Europe’s most dynamic airline loyalty programs.

This episode was published on 11 January 2024

Show Notes:

1)⁠ Ben Lipsey⁠

2) ⁠Air France⁠

3) ⁠KLM⁠⁠

4) ⁠Transavia⁠⁠

5) ⁠⁠Flying Blue⁠⁠