This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

In this episode, Charlie Hills is joined by Jakub and John from the Global and UK Shell Go+ Teams.

Jakub serves as the Europe & North America Loyalty & CRM Lead at Shell, where he has been driving customer engagement and commercial value since 2021. Before joining Shell, he led the end-to-end design and launch of the Footlocker Membership program in Europe. Jakub is a strong advocate for building meaningful emotional relationships with customers to ensure the long-term success and value of loyalty programs.

John is the Head of Loyalty and CRM for Shell UK. He brings a wealth of experience from across the industry, having worked in both agency and client-side roles for companies including Shell, Vodafone, and in the financial services, home energy, retail, and banking sectors.

In this episode, they share their favourite books, highlights, and key learnings from the loyalty programmes they have worked on, offering insights into what loyalty looks like today and how it is evolving for Shell.

Hosted by Charlie Hills

Show Notes :

1) Jakub Krzakala

2) Jonathan Kelly

3) Shell GO+ Rewards

3) Surrounded by Idiots - Book Recommendation

4) Thinking in Bets - Book recommendation

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

Welcome to the first episode of 2026 on Let’s Talk Loyalty & Loyalty TV! We’re starting the year by exploring how Cashpoints is transforming loyalty programs with instant rewards that drive engagement and growth.

Ian Sutcliffe, co-creator of Cashpoints, shares the journey of building a real-time, multi-partner loyalty ecosystem from the ground up—covering instant point issuance, flexible redemption, partner-first technology, and the smart use of physical and digital touchpoints.

Discover why real-time rewards are the future of loyalty, how they create moments of delight for customers, and what brands can do to innovate in 2026. A perfect episode to start your year with actionable insights and inspiration for the loyalty space!

Hosted by Carly Neubauer

Show Notes:

1) Ian Sutcliffe

2)Cashpoints

3) Book recommendation: Grit by Angela Duckworth

4) #141: Loyalty Excellence and Innovation with AA Smartfuel New Zealand

This short episode explains our plans for the holidays this year and when we'll be back with new episodes for you.

Happy Christmas and Happy New Year from all at Let's Talk Loyalty and Loyalty TV.

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

In today's episode, Ros Netto, Global Head of Rewards at Virgin Active, shares how their program motivates members through gamification, milestones, and personalized experiences. She discusses the challenges of scaling globally while creating meaningful connections that go beyond points, inspiring loyalty that truly transforms members’ wellness journeys.

Hosted by Joanna Witsch

This episode is sponsored by Comarch

Show Notes:

1) Ros Netto

2) Virgin Active

3) Book recommendation: The Happiness Project

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

Steve Habbi , award-winning brand leader, shares how loyalty goes beyond points. Discover how utility, seamless experiences, emotional resonance, and AI-driven personalization can turn customers into lifelong fans. From HSBC and the London Stock Exchange to Formula One, learn actionable insights on building loyalty through memorable experiences.

Hosted by Nyeleti Sue-Angel Nkuna

Show notes:

1) Steve Habbi

2) Soler Coaster

3) Book Recommendation: Guns, Germs, and Steel: The Fates of Human Societies

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

Over the past year Choice Hotels has made changes to their customer loyalty and rewards program, Choice Privileges, and following their most recent announcement we were fortunate to reconnect with Nandika Suri who is their Vice President of Loyalty, Cobrand Card and Partnerships for Choice Hotels International.

The conversation flows from her impressive career in Travel and Retail loyalty at leading brands beyond Choice Hotels, which include Under Armour and United Airlines, to the reasons why she's implementing changes to the program. Nandika shares the impact already seen by the hotelier, most of which are franchise owned and operated, and the new value exchanges available to all customer types - those staying only a few times a year through to their new Titanium level members.

Hosted by Aaron Dauphinee

Show Notes:

1) Nandika Suri

2) Choice Hotels International

3) Choice Privileges

4) Book recommendation: The Loyalty Effect

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

Dr Melanie Van Rooy talks openly in this podcast about what it takes to run a 30 year old leading loyalty programme which delights almost 13 million active members. Clicks ClubCard won three awards at this year’s South African Loyalty Awards and most notably Team of the Year.

Clicks Clubcard represents 84% of sales of its iconic mother brand, Clicks and members enjoy a 90% redemption rate. These are hard-hitting loyalty KPIs which position perfectly as South Africa’s most used loyalty programme.

Hosted by Amanda Cromhout

Show Notes:-

1) Melanie Van Rooy

2) Clicks

3) Clicks ClubCard

4) Book recommendation : Primal Leadership

5) Book recommendation: Never Split the Difference

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

In this episode we are delighted to interview Shaun Hatrick, the Director of Partnerships and Business development for Nectar.

Shaun is an expert in the loyalty and marketing space with almost two decades of experience shaping partnership and customer engagement strategies. Over his career, he’s led the development and launch of innovative loyalty and marketing propositions for some of the world’s most recognised brands — including American Express, British Airways, Sobeys, Esso, and more.

As Director of Nectar Partnerships and Business Development, he brings together data, creativity, and commercial insight to build meaningful, high-value relationships across the Nectar coalition. His focus is on driving growth through collaboration — connecting brands with millions of customers in ways that deliver real, measurable impact.

Today we will be learning about his favourite books, highlights and key learnings from the programmes he has worked on and all what loyalty looks like now and in the future for Nectar.

Hosted by Charlie Hills

Show Notes :

1) Shaun Hatrick

2) Nectar

3) Podcast Recommendation: Good Hang with Amy Poehler

4) Podcast Recommendation: Las Culturistas