Are your agricultural messages truly reaching the people they’re meant for?

In this episode, Sharon Nkwah opens up a much-needed conversation around communications in agricultural development. While many NGOs and international development teams are doing powerful work across Africa, the message often gets lost — not due to lack of effort, but lack of alignment.

From missed audiences to overlooked behaviors, we explore the subtle but important barriers that limit the reach and relevance of agricultural projects.

You’ll learn:

• Why one-size-fits-all messaging doesn’t work in agriculture
• The importance of understanding context, channels, and communication behaviors
• How real engagement starts with real insight
• What we’re building at Let’s Talk Agriculture LLC to help organizations bridge the communication gap

If you’ve ever wondered why your outreach feels off — or how to build stronger engagement across your agri-projects — this episode will give you a better path forward.

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• Work With Us – Your Fractional Communications Advisory

Need more than a copywriter or content creator? We offer strategic communications advisory designed for organizations working in food systems, climate, and agriculture.

From campaign design to positioning and message clarity — we partner with your team to align communication with your goals and your audience.

Let’s build something effective — and intentional.

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Good communication isn’t about more content — it’s about the right content, reaching the right audience.

Sentra Lite is our beta tool that helps you:

• Understand how your project messages are perceived
• Identify communication gaps before they become missed opportunities
• Strengthen connection with farmers, cooperatives, youth, and more

If you’re working on a live project and want better communication results, Sentra Lite is for you.

Beta access is available this July.

👉Start with Sentra Lite

Coming soon: Sentra Insights — our full communications intelligence platform designed for agriculture and development teams.

Built to help you:

• Analyze the effectiveness of your messaging across different audiences
• Make data-informed adjustments to improve engagement
• Avoid common pitfalls in outreach and visibility efforts

If you’re leading communications, knowledge management, or community engagement in an NGO or development context — this is the platform for you.

Join the waitlist to get early access and updates.

👉 Join the Waitlist

What if agricultural data wasn’t just for researchers — but also for farmers, governments, startups, and everyday decision-makers?

In this episode of Let’s Talk Agriculture, we’re joined by Karl Morteo, Senior Information Technology Officer at the Food and Agriculture Organization (FAO), to explore the FAO Agro-Informatics Platform — a powerful digital tool transforming how countries access and use agricultural data.

We break down what agro-informatics really means, how the platform supports smarter decision-making on the ground, and why it matters for the future of resilient, inclusive food systems. We also touch on FAO’s creative global campaign, “Travel Around the World with the Agro-Informatics Platform”, showing how data is making real impact — from policy rooms to classrooms.

Whether you’re in agtech, rural development, or food systems policy — this is a must-listen.

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🎙️Want to reach an engaged agricultural audience?

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📊 Drowning in feedback from farmers?

Sentra Lite helps you turn WhatsApp messages, survey responses, and voice notes into real insight — with no dashboard or setup required.

Start scanning your farmer voice data today:Learn More About Sentra Lite

📢 Need fractional communications support?

We work with agri-projects and development teams to turn their impact into influence.

Explore our plug-in comms solutions: Get Communication Support

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Try BrandDrive, our go-to for inventory, invoicing, and expense tracking.

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There’s a lot of good work happening in agriculture — women-led businesses scaling, agritech solutions making real impact, donor programs driving change in rural communities. But far too often, all that transformation happens quietly. No updates. No stories. No real visibility.

In this solo episode, I’m speaking honestly about something we don’t talk about enough: why communication is still treated like an afterthought in agriculture and what that’s costing us.

We’ll unpack why the silence exists, how donor cycles and project structures play a role, and what it means for the people doing the work behind the scenes. If you’ve ever felt like your project or organization deserves to be better seen and understood — this conversation is for you.

And if you’re looking to grow your own visibility, manage your business better, or get expert help telling your story, there are a few resources you should check out:

→ Want to manage your finances and inventory better? We recommend BrandDrive — it’s one tool we love for agri-businesses. (affiliate link)

→ Ready to increase your visibility through podcasting or strategic storytelling?

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→ Need help communicating your work more clearly?

See how we can support your organization: Our Services

Thanks for tuning in and here’s to making good work seen.