A new Sapio Research report finds that 92 percent of decision-makers say analysts directly shape their opinions on vendors and solutions. So how do you make analyst relations an effective part of your strategy? And what do they really want from you?

To find out the secrets to powerful analyst relations, host Peter Jacobs talks with

• Melinda Marks, Practice Director for Cybersecurity at Omdia;
• Ashley Vandiver, who’s led Analyst Relations at Cisco, Palo Alto Networks, and Secureworks; and
• Oliver Cowley, of Merritt Group's cybersecurity public relations team.

Download the Saprio Research report here.

Continuing our two-part series, last time we talked about getting started with influencer marketing and how to find the right influencers for your campaign goals. Now we're uncovering how to measure, maximize, and maintain an influencer program that actually gives you the results you're looking for.

Once again, our guests are Michelle Schafer, a Merritt Group partner who heads the agency's security practice. Robin Campbell-Burt, the CEO of a Merritt Group's global PR agency partner, Code Red Communications, and John Hammond, principal security researcher at Huntress and content creator and founder of Just Hacking Training, and also one of the top influencers in cybersecurity.

We'll pick up the conversation from where we left off.

Influencers are having a huge impact on marketing and PR. But if there’s any discipline that runs on trust, it’s cybersecurity. So, working with influencers could create terrific results, but that’s not guaranteed.

It's a strategy that's so big, we've made this discussion a two-part series. And we're talking with 3 experts in cyber influencer marketing and PR:

* Michelle Schafer, a Merritt Group partner who heads the agency’s security practice
* Robin Campbell-Burt, the CEO of Merritt Group’s global PR agency partner, Code Red Communications
* John Hammond, Principal Security Researcher at Huntress, and Content Creator & Founder of Just Hacking Training — and also one of the top influencers in cybersecurity

Check out our show notes page at www.LayoftheBrand.com to download the Merritt Group/Code Red survey report.