The secrets of cyber influencer marketing - Part 1
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The secrets of cyber influencer marketing - Part 1
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Influencers are having a huge impact on marketing and PR. But if there’s any discipline that runs on trust, it’s cybersecurity. So, working with influencers could create terrific results, but that’s not guaranteed.
It's a strategy that's so big, we've made this discussion a two-part series. And we're talking with 3 experts in cyber influencer marketing and PR:
* Michelle Schafer, a Merritt Group partner who heads the agency’s security practice
* Robin Campbell-Burt, the CEO of Merritt Group’s global PR agency partner, Code Red Communications
* John Hammond, Principal Security Researcher at Huntress, and Content Creator & Founder of Just Hacking Training — and also one of the top influencers in cybersecurity
Check out our show notes page at www.LayoftheBrand.com to download the Merritt Group/Code Red survey report.