In part 1 of this episode of The Big Thing. Liam and Ryan discuss the evolution of gaming, focusing on the nostalgia of physical game copies, the impact of digital downloads, and the shift in gaming business models. They explore the cultural significance of games like Call of Duty and Minecraft. Additionally, they reflect on the changes in gaming marketing and the role of social media in shaping gaming experiences today.

Summary

In this episode, Ryan, Joel, and Rhona discuss the intersection of AI, marketing, and pop culture, focusing on the recent controversy surrounding Taylor Swift's use of AI in her music video and the psychology behind why Lily Allen has blown up (again) with her new album 'West End Girl'

They explore themes of authenticity versus automation, the role of AI in creative industries, and the public's perception of AI in entertainment. The conversation also touches on the impact of negativity in marketing, the creeping presence of AI in everyday life, and the importance of using AI as a tool for efficiency rather than a replacement for human creativity.

Join Ryan and Richard for another instalment of The Big Thing, as they unpack the ground breaking $38 billion partnership between OpenAI and AWS. This episode delves into the contrasting AI investments of the US and UK, while also touching on the seasonal buzz around Christmas adverts.

We're drowning in messages but starved of meaning

In this episode, Ryan and Richard sit down with Nick Clemmow, LOOPs Operations Director. Just a week before he heads off on paternity leave to talk about how communication has changed in the post-COVID, AI-powered world.

They get honest about what “Ops” actually means, how agencies rebuilt their workflows after lockdown, and why AI is changing not just how we make creative work, but how we talk to each other.

Expect banter about Slack pings, bad briefs, digital burnout, and a soon to be dad perspective on future leadership.

Welcome back to The Big Thing

This week, Richard and Ryan tackle one of the biggest questions in AI right now: who really owns what it creates?

From copyright lawsuits and global governance to AI’s impact on creative jobs, they unpack the ethics, the chaos, and the occasional absurdity of the fast-moving world of artificial intelligence.

Expect debates on deepfakes, scam sites, and the future of design plus a few classic LOOP tangents along the way.

Join them for another honest, funny and thought-provoking chat about the tech shaping our world (and our work).

Welcome to the first episode of LOOPs new podcast, The Big Thing.

Join our hosts Richard and Ryan as they launch our new podcast with a deep dive into the fascinating world of AI. They're not just exploring the tech, but its real-world impact, from the latest in AI-generated content and its effect on creativity, to how it touches our everyday life.

Plus, get to know your hosts week to week. Speaking on many subjects like their personal motivational music preferences and even touch on unique wellness practices like Reiki.

Tune in for a lively conversation that balances serious topics with light-hearted banter. Start your journey with us now!

Part five of LOOP's six-step strategy, 'Governance,' explores the importance of brand consistency across in-house campaigns using MarTech and brand guidelines.

Discover the top 5 in-house agency trend predictions for 2025, from cultural changes to emerging creative tools.