In part 1 of this episode of The Big Thing. Liam and Ryan discuss the evolution of gaming, focusing on the nostalgia of physical game copies, the impact of digital downloads, and the shift in gaming business models. They explore the cultural significance of games like Call of Duty and Minecraft. Additionally, they reflect on the changes in gaming marketing and the role of social media in shaping gaming experiences today.

Summary

In this episode, Ryan, Joel, and Rhona discuss the intersection of AI, marketing, and pop culture, focusing on the recent controversy surrounding Taylor Swift's use of AI in her music video and the psychology behind why Lily Allen has blown up (again) with her new album 'West End Girl'

They explore themes of authenticity versus automation, the role of AI in creative industries, and the public's perception of AI in entertainment. The conversation also touches on the impact of negativity in marketing, the creeping presence of AI in everyday life, and the importance of using AI as a tool for efficiency rather than a replacement for human creativity.

Join Ryan and Richard for another instalment of The Big Thing, as they unpack the ground breaking $38 billion partnership between OpenAI and AWS. This episode delves into the contrasting AI investments of the US and UK, while also touching on the seasonal buzz around Christmas adverts.