In this episode, Ryan and Richard discuss various predictions and trends for 2026, focusing on the evolution of marketing, the continued rise of social media shopping and the impact of AI on search engines and influencer marketing. They also delve into the significance of major sporting events like the Super Bowl and the World Cup, and how these will shape advertising strategies. Additionally, they explore the potential of synthetic influencers and the cultural impact of the highly anticipated release of Grand Theft Auto 6.

In this festive episode of the LOOP Podcast, Ryan and Richard dive into the spirit of Christmas, sharing their personal experiences and reflections on holiday traditions, Christmas ads, and the nostalgia that surrounds the festive season. They discuss the ups and downs of Christmas celebrations, the impact of advertising on holiday sentiments, and the shift in dynamics as they transition into adulthood and take on hosting responsibilities. The conversation also touches on favourite Christmas movies, songs, and the realities of family gatherings during the holiday season.

In this conversation, Richard and Ed explore the evolving landscape of AI in the agency world, discussing insights from a recent report on skills and hiring in the age of AI. They delve into the challenges faced by in-house teams, the importance of training and adaptability and the role of creativity in leveraging AI tools. The discussion also touches on ethical considerations, the future of AI in governance, and the need for trust in AI applications. Overall, the conversation highlights the complexities and opportunities presented by AI in various sectors.