“I believe that to be a good marketer, you have to be a patient marketer and understand that the customer journey involves so many points of interaction with your brand.” –Cassidy Lewis

In this episode of LAWsome, Cooper Hurley’s CMO, Cassidy Lewis, shares the wisdom she has learned on her journey in the marketing industry with LAWsome co-hosts Tanner Jones and Matt Smyers.

She discusses the need for proactivity and community-oriented marketing, along with budgeting guidance. She also speaks to the importance of data when it comes to attribution.

You can connect with her on LinkedIn here - https://www.linkedin.com/in/cassidy-lewis-74822536/ and her website - https://thecmoacademy.com/

TLDR: In this episode you will learn

• How data speaks to your attribution and budgeting

• What co-marketing is and how to utilize it for your law firm

• The most common marketing mistakes law firms make

Founder & CEO of Market Domination, Seth Greene, sits down with LAWsome host, Tanner Jones, to share his wisdom on the lost and dying art of law firm referrals. He touches on how to create a well-rounded podcast, book your dream guests, and establish meaningful relationships that will help expand your law firm’s reach.

Tune in to learn how to leverage these connections to drive long-term success for your firm. Maximize your reach, heighten brand advocacy, and increase the number of cases coming across your desk!

You can connect with Seth on his LinkedIn here (20) ★ Seth Greene ★ | LinkedIn- and his website - Home - Market Domination

TLDR: In this episode, you will learn

• How to create a more efficient referral system

• How to build a contact list of your dream podcast guests AND book them for your show

• How meaningful engagements with your local community can expand your reach

Is your law firm falling behind when it comes to technology? Are you unsure about what types of technology your law firm should be investing in? Is it unclear whether your investment in technology is delivering the results you expected? If you answered yes to any of these questions–this LAWsome episode is for you!

You could be saving time, money, and headaches by digitizing your law firm. How? Daniel Steinberg, Co-Founder and CEO of Lawbrokr sits down with LAWsome host, Tanner Jones to explore a phased approach to introducing technology with better long-term results, how to enhance your clients’ experience, and the importance of data privacy.

You can connect with Daniel on his LinkedIn here https://www.linkedin.com/in/dsteinberg9 and his website https://www.lawbrokr.com/

TLDR: In this episode you will learn

• How to start digitizing your law firm

• How to measure the success of your technology investments

• How digitizing can improve your relationship with clients and potential clients