If your highlight reel is just smiling faces and background music… you’re leaving serious story (and sales) on the table.

In this episode of Known For, Grace and Paul pull back the curtain on how Griffith Media captures real human moments during events—moments that don’t just recap, but convert.

From strategic storytelling to sponsor love to that magical "fly on the wall" footage, this one's a crash course in transforming your 2025 event into a marketing machine for 2026.

Plus, special guest Myron Brooks joins the show to drop gold on how to interview strangers without making it weird—and how to turn one authentic interaction into a memory (and a marketing moment) that sticks. Whether you’re running conferences, fundraising galas, or community events, you’ll walk away with practical ways to sell next year's event.

What You’ll Learn in This Episode:

➡️ Why highlight reels alone aren’t enough—and what to capture instead
➡️ How to film conversations that feel unscripted (but still hit your brand message)
➡️ How video coverage drives ticket sales, sponsor interest, and speaker demand
➡️ What goes into our “docu-style” recap format that turns events into stories
➡️ How to make sponsors look amazing—and why it matters way more than you think
➡️ Tips from Myron Brooks on drawing out authentic stories from total strangers
➡️ Behind-the-scenes shots that humanize your speakers (and build connection)

🎧 Guest Highlight:

Myron Brooks – Associate Pastor at Union Church & Founder of Theophony Creative – shares how he uses storytelling, psychology, and a little bit of hustle to create powerful event footage on the fly.

Instagram: https://www.instagram.com/themyronb/
Theophany Creative: https://www.instagram.com/theophanycreative/
Myron's Podcast: https://www.instagram.com/1stgenerationsuburbs/

About the Show

Known For is a Griffith Media original recorded on the Volume Wall at Big Screen Studios in Dallas, TX. Each episode is packed with brand storytelling strategies and creative marketing tactics for service-based small businesses who want to stand out.

🔗 Links & Resources:

Griffith Media: griffith.media
Book our Dallas studio: bigscreentx.com
Watch a sample event doc here: griffith.media/events

Enjoyed the episode? Hit Subscribe, leave a review, or tell us your favorite “unscripted” moment from an event you’ve hosted or attended.

#EventMarketing #StorytellingInBusiness #TestimonialVideos #ConferenceVideo #KnownForPodcast #GriffithMedia #SponsorContent #HumanizeYourBrand

How to Humanize Your Branding with Customer Stories | Known For Podcast – Episode 1

There’s a difference between a review and a story. And your audience can feel it.

In this premiere episode of the Known For podcast, we pull back the curtain on how to create authentic, emotionally resonant customer stories that go beyond star ratings. We’re sharing the exact framework we use when interviewing real people — clients, patients, employees — to draw out human moments that make your brand unforgettable.

Whether you're a business owner, creative, or marketer trying to tell better stories, this episode gives you practical tips for capturing impactful testimonials on camera — even when people don’t know what to say.

What You’ll Learn in This Episode:

• Why reviews aren’t enough — and what actually builds trust
• How to make your customer stories feel more real and less scripted
• Our M.U.S.E. framework (Moments, Universalisms, Specifics, Emotion)
• Real client examples from dentists, nonprofits, and more
• Tips for better interviews — especially when answers are boring or vague
• How video brings emotion to life in ways text never can

About the Show
Known For is a Griffith Media podcast recorded on the Volume Wall at Big Screen Studios in Dallas, Texas. Produced by the Griffith Media team, we talk all things brand storytelling, content creation, and how to turn what you’re known for into consistent content that moves people.

Links & Resources:
Learn more about our agency: https://www.griffith.media

Book our studio: https://www.bigscreentx.com/

Enjoying the podcast?
Hit Subscribe so you don’t miss an episode.
Leave us a review — or better yet, tell us your favorite customer story in the comments.

Welcome to the Known For Podcast

If you asked your customers, “What is your business known for?” what would they say?

In this trailer episode, Grace and Paul Griffith introduce Known For, a podcast for brand leaders, creatives, and marketers who want to build a brand people talk about. As co-founders of Griffith Media, and yes, a married duo, they bring years of experience in video production, messaging, and strategy to help you turn your creative work into real business impact.

You'll get a preview of the kinds of topics we’ll cover, from brand storytelling and testimonial videos to cross-industry creative ideas, all through a marketing lens. Whether you're in healthcare, nonprofit, B2B, or creative services, there’s something here for you.

Ready to be known for what makes you great?
Follow the show so you never miss an episode. And after you listen, leave us a review to let us know what kind of stories or strategies would be most valuable to you.

🎧 Subscribe and let’s build a brand worth talking about.

Watch on YouTube:
https://youtu.be/cjhpsHF0IwQ

Learn more about us:
www.griffith.media
podcast.griffith.media
www.bigscreentx.com