How to Get Your Creative Team to Read Your Mind
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How to Get Your Creative Team to Read Your Mind
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Sharing ideas is easy. Getting the result you pictured? That’s the game. Grace and Paul walk through a dead-simple creative brief that aligns founders, marketers, and creative teams—plus a feedback script for when the first draft misses the mark.
What You’ll Learn:
➡️ The 4 essentials of an effective brief: Goal, Emotion, Aesthetic, Results
➡️How to share references without cloning someone else’s brand
➡️Why a brand guide is the sandbox your creatives need
➡️A simple feedback script: Here’s what works → Here’s what doesn’t → More of this, less of that → Because… → Take another pass with X in mind
➡️How to collaborate without micromanaging
Free Download:
“Get It Out of Your Head” Creative Brief Template → https://click.griffith.media/get-it-out-of-your-head
Our Agency → https://www.griffith.media/
The Studio → https://www.bigscreentx.com/
Support the Show:
Follow/Subscribe for more episodes
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Share this with a founder or creative director who needs a simpler brief
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LinkedIn: https://www.linkedin.com/company/griffith-media/people/?viewAsMember=true
Credits:
A Griffith Media production. Recorded at Big Screen Studios, Dallas, TX. Produced by the Griffith Media team.