Success Isn’t the Goal - It’s Just the Beginning | Santos Caban

In this powerful episode, we sit down with Santos Caban - Division I All-American wrestler, Brazilian Jiu-Jitsu black belt, father, coach, and owner of a thriving martial arts academy - to explore what really happens after you “make it.” From early struggles and career pivots to building a values-driven business and leading as a father, Santos shares what it means to evolve as a man, mentor, and leader.

This isn’t just about martial arts. It’s about growth, discipline, parenting, self-defense, resilience, and what it takes to live in alignment once the hustle fades.

What You'll Learn in This Episode:

• How Santos went from corporate burnout to building a thriving martial arts academy
• The emotional challenges of coaching your own children
• Why self-defense and situational awareness are non-negotiable life skills
• The mindset shift that helped him become a more present father and balanced leader
• How he empowers women in martial arts through culture and consistency
• The business lessons behind building long-term community and retention
• Why functional fitness and injury prevention are essential for longevity
• The value of real mentorship, continuous learning, and emotional intelligence

Whether you're a parent, martial artist, coach, or entrepreneur, Santos’s story is packed with wisdom on how to grow from achievement into alignment - and from hustle into purpose.

If you’ve ever asked yourself, “What’s next?” after success - this episode is for you.

Send us a text

Check out our videos and short-form content on YouTube
https://www.youtube.com/@JoelGandara

31 Days to Become a Better Man - Challenge Course
Level up in all areas of your life
https://31dailychallenges.com/

Send us a text

Check out our videos and short-form content on YouTube
https://www.youtube.com/@JoelGandara

31 Days to Become a Better Man - Challenge Course - Level Up in All Areas of Your Life
https://31dailychallenges.com/

🎙️ Newsletter: Dive into Rich Walker's Entrepreneurial Journey!

Hey there, amazing listeners!

I'm thrilled to share the latest episode of our podcast, where I had the pleasure of chatting with the incredible Rich Walker. Rich's story is a testament to resilience, family support, and the power of perseverance. Here are some of the key takeaways and intriguing moments from our conversation that you won't want to miss:

🚀 Key Lessons & Ideas:
Early Entrepreneurial Spirit: Rich started his entrepreneurial journey at just 12 years old, driven by a desire to buy a $300 radio-controlled car. His first venture? Selling homemade squirt guns, which earned him over $1,100 in a single day!
Family Resilience: Despite his father's struggles with addiction, Rich's mother showed immense resilience, running an illegal daycare to support the family. Her strength and determination were pivotal in shaping Rich's work ethic.
Founding Efficient Technology Inc.: In 1999, Rich and his mother founded their company, focusing on consulting and software training. Their big break came with MassMutual, leading to significant growth in the financial services sector.
Perseverance Pays Off: Rich's journey wasn't without challenges. From lengthy sales cycles to financial struggles, he emphasizes that persistence and a customer-centric approach were key to their success.
Innovative Sales Strategies: Handwritten letters to potential clients and attending conferences were some of the unique strategies that helped them secure contracts and grow their business.
Recurring Revenue Model: Rich likens their business model to an annuity stream, emphasizing the importance of continuous innovation and excellent customer support to retain clients.
Bootstrapping Success: By avoiding outside funding, Rich maintained control over his vision and direction, making their success even more meaningful.
Multigenerational Vision: Rich aspires to build a company that can thrive for generations, providing opportunities for his children and the children of his team members.

🌟 Curiosities & Personal Insights:
Passion for Cars: Rich's love for cars is evident, with a unique piece of metal artwork of his Volvo XC90 illuminated with LED lights. His dream car? An Aston Martin Vantage!
Personal Growth: Rich's journey of self-awareness and personal development, influenced by books like "Codependent No More," has been crucial in shaping his leadership style.
Family Dynamics: The strong bond and mutual respect between Rich and his mother have been instrumental in their business success. Their clear division of roles has allowed them to work effectively together.
Future Aspirations: Rich is excited about the potential for significant growth and is considering forming a board of directors to guide the company’s future.

Rich's story is not just about building a successful business; it's about creating a lasting impact and fostering a supportive environment. His journey is an inspiration for aspiring entrepreneurs and anyone looking to overcome challenges in their own lives.

Tune in to this episode to hear Rich's full story and gain valuable insights into the world of entrepreneurship. Trust me, you won't want to miss it!

🎧 Listen to the Episode Now

Stay curious and keep striving for greatness!

Send us a text

Check out our videos and short-form content on YouTube
https://www.youtube.com/@JoelGandara

31 Days to Become a Better Man - Challenge Course - Level Up in All Areas of Your Life
https://31dailychallenges.com/

If you’ve ever wondered, “What the heck do women want?” - this episode is for you.
Relationship expert Sasha Fedorovsky, founder of the Mind Heart Method, joins me for a powerful and eye-opening conversation about the truth behind modern relationships, emotional intelligence, and how men can lead in love and life.

🔥 In this episode, we explore:

• Why men thrive at work but fail at home
• The emotional muscle every man needs to develop
• How to lead your wife without sounding like it’s the 1950s
• Why traditional couples therapy often doesn’t work
• How to reduce stress, reclaim confidence, and save your marriage - in 90 days or less.
• The biology behind attraction and how to spark it again
• The truth about “nice guy syndrome” and how to stop being a wife-pleaser
• How men can be emotionally safe leaders without becoming soft or passive

Sasha has worked with CEOs, high-performers, and husbands who were on the brink of divorce… and helped them completely transform their marriages. This isn’t fluff — it’s a tactical deep dive into what it means to be a masculine, emotionally intelligent, and relationship-ready man today.

Send us a text

Check out our videos and short-form content on YouTube
https://www.youtube.com/@JoelGandara

31 Days to Become a Better Man - Challenge Course - Level Up in All Areas of Your Life
https://31dailychallenges.com/