Real world evidence is changing the healthcare landscape, but what does it mean in practicality for chronic diseases like obesity?

In this episode of Obesity: The Big Picture podcast, host Ramota Alaran, Associate Director of Real-World Evidence at Ipsos, sits down with independent consultant Madhu Kubra (formerly Global Director at Otsuka and GSK) to unpack how real-world evidence (RWE) is transforming obesity research, care, and policy.

From integrated evidence planning to the utilisation of the patient voice in RWE studies, this episodes tackles the types of real world data that can be used to address the obesity crisis and what regulators need to be considering.

Want to learn more? Register today to join us at our RWE event, 30 October: https://www.ipsos.com/en-uk/amplifying-patient-voice-real-world-evidence

What happens when breakthrough drugs collide with outdated systems of access?

In this episode, Ipsos' Kiran Khepar and Neil Grubert, Global Market Access Consultant, explore the friction between innovation and access, and what it means for the future of healthcare systems.

GLP-1 therapies are redefining what’s possible in obesity treatment, but reimbursement pathways haven’t caught up. From out-of-pocket models to public payer resistance, we’re unpacking how market dynamics are shaping who really gets treated and who’s left behind.

Obesity isn't just a number on a scale – it's a complex, chronic condition that demands long-term, system-wide change.

In this episode, Ipsos' Melissa Moodley and Anthony Cunliffe, Macmillan National Lead Medical Adviser, dive into what the UK Government’s 10-Year Plan for Health means for primary care, how we can reshape obesity care at the frontline, and what it takes to build a health service fit for the future.

From early intervention and stigma reduction to team-based models and real-world evidence, this episode brings the policy to life through practical insights.