Online Health Information – the good, the bad and the ugly

Helen Bennis, Senior Director at Ipsos, chats with Dr Stephanie Anne Baker, whose research focuses on how rumours, false, and misleading information travels online with a particular focus on health and wellness, and, Dr Camilla Stokholm, GP and author of ‘What your doctor eats’.

In the first of two parts they discuss:

• The profound benefit accurate and well-intentioned online health information can have on peoples’ lives, using Dr Camilla Stockholm’s personal experience as an ‘accidental influencer’
• The reasons why we have seen a proliferation of online mis / dis information in recent years
• The strategies employed to gain trust online and how this has changed over time